Ralph Johnson
San Francisco, CA 94110
*********@*******.***
OBJECTIVE Obtain a position that utilizes my management skills
combined with my visual merchandising and graphic design experience to
develop and communicate effective display concepts and visual direction.
SUMMARY Diversified background offers expertise in:
Visual Merchandising
. Over ten years combined visual merchandising
experience in hard line, apparel
and cosmetics in retail and premium wholesale
environments
. Window concepts, design and installationincluding
vinyl and cling applications
. Prop development and roll-outs
Graphic Design
. 8 years retail graphic production, design and concept
illustrations
. Knowledge of most publication software to quickly
deliver visual directives
. Retail packaging, product labels, shopping bag,
tissue and gift box design
Store Design and Fixture Development
. Contributed to store designs and fixture development
for two retailers
. Communication with architects and participant in
drawing review processes
. Coordinated fixture roll-outs and related
correspondence
PROFESSIONAL BACKGROUND
8/2009 - Present Bare Escentuals
San Francisco, CA
VISUAL MERCHANDISING MANAGER
. Over the course of employment, managed Visual
Merchandising for the following channels: Boutiques
(150 doors), Spa (700) Premium Wholesale (Ulta 400,
Shoppers Drug Mart 140)
. Developed premium wholesale gondola merchandisers
. Developed a universal fixture program for the
boutiques stores, overall improving presentation and
creating clarity for shopping and increased sales
3/2007 - 8/2009 bebe Stores Inc.
Brisbane, CA
VISUAL MERCHANDISING MANAGER
. Provided Visual Merchandising direction for bebe
Retail Accessories and bebe
Outlet brands, with most resent focus on the new "2b"
brand
. Create, communicate direction and coordinate roll-
outs for bebe retail special windows
requiring props and or graphic installations
. Visual representative for store openings of bebe
retail with a focus on 2b bebe.
Opened 7 stores in 8 weeks in the Summer of 2008
. Design and coordinate installations of large
formatted Murals and Graphics
. Worked closely with SDVM on store and fixture design
and roll-outs
9/2006 - 2/2007 Cost Plus World Market
Oakland, CA
VISUAL MERCHANDISING MANAGER
. Responsible for the home d cor and toy departments
. Prepared visual directives utilizing Plan-O-Gram
software
9/2004 - 9/2006 Illuminations
Petaluma, CA
SENIOR VISUAL MANAGER
In this capacity, many of the skills mentioned above were
utilized. Additional responsibilities included:
. Insured all product was placed optimizing selling
opportunity
. Developed Visual Guidelines and Standards Manual
. Developed the merchandising and computer skills of
the Visual Manager
. Participated in the store design and fixture
development
. Developed top selling product for Halloween season
2006/07
2/2001 - 9/2004 Williams-Sonoma Inc.
San Francisco, CA
Graphics Coordinator
. Production of interior signage, brochures and miscellaneous
graphic projects
. Assisted Visual Team with merchandising and document
publications
Assistant Store Manager
. Visual Manger responsible for maintaining and training
visual standards
1998-2001 Hilton Garden Inn Assistant General Manager South
San Francisco, CA
1994-1998 Hilton & Towers Senior Guest Services Manager
San Francisco, CA
EDUCATION
2001 - 2004 Academy of Art University San
Francisco, CA
Graphic Design
SKILLS Mac and PC; Indesign, Photoshop, Illustrator, Quark,
MS Office and Plan-O-Gram Software
REFERENCES Furnished upon request.