Manager Account Executive

Greg Severin

*** ******* ******

Webster Groves, MO 63119

314-***-**** (residence)

314-***-**** (cell)

********@***.***

EMPLOYMENT HISTORY

Lents & Associates, Associate Director, Public Relations, 2004-present.

My position’s primary responsibilities are to provide strategic counsel, public relations, and

media outreach to corporate and non-profit clients. Clients include Cannon Design, First Bank,

Legal Services of Eastern Missouri, St. Louis Convention & Visitors Commission (CVC), and

the Regional Business Council (RBC), among others.

Specific Responsibilities/Activities:

• Develop comprehensive internal and external strategic communications plans, which

increase client recognition and visibility among key stakeholders. Plans include media

research, story idea development, and timelines, and other strategies as needed.

• Create media kits, write news releases, develop Q&A sheets and background material,

including photographs, for clients.

• Cultivate relationships with the media (print, radio, television, social media); pitch story

ideas and position clients as professional experts In their field.

• Manage crisis communication situations, including internal management with client

executives, and external relations with members of the media.

• Plan, coordinate, and implement client events, including press conferences, fundraising

activities, grand openings, ribbon-cuttings, etc.

• Research, build and maintain media lists, and maintain editorial calendars for all clients.

• Write, edit and place op-ed pieces, guest columns, scripts, public service announcements

(PSAs) and letters to the editor for print, radio and television.

• Conduct media training and development corresponding materials (i.e. talking points,

media tips) for client executives and staff.

Public Relations Events/Initiatives:

• First Bank: Energy Care Air Conditioner Give-Away and Energy Care Electric Blanket

Give-Away, and all new branch openings in multiple states.

• Regional Business Council (RBC): Higher Education Mentoring Network and Young

Professionals Network.

• Legal Services of Eastern Missouri: provide public relations support for the annual

Justice for All Ball and For the Common Good dinner.

• Cannon Design: public relations assistance for the opening of the firm’s new design

facility.

• Convention & Visitors Commission (CVC): St. Louis Holiday Magic; “Wayfinding”

Program promotion; news conferences (Players for Peace, American International Choral

Festival, and Rock ‘n Roll St. Louis Marathon Series.

The Hughes Group, Public Relations Manager, 2000-2004

Provided general public relations planning and direction for the following clients: Allegiant

Bank, American Association of Orthodontists, American Optometric Association, American

Recreation Products, Cooper Electronics, PolarMAX, Tacony Corporation, and The Daniel and

Henry Company.

Total Sports, Web Editor, 1999-2000

Composed lead summaries, headlines, and uploaded stories to the Wall Street Journal, Los

Angeles Times, and America Online websites.

Suburban Journals, Copy Editor, 1992-1999

Designed pages, edited copy and created headlines for three Illinois bi-weekly newspapers.

Clayton-Davis & Associates, Assistant Account Executive, 1991-1992

Edited the Journal of Chiropractic Magazine.

The Southern Illinoisan, and the Marietta (GA) Daily Journal, Sports Writer, 1986-1991

Covered a variety of high school, college, and professional sports; generated a weekly column;

provided assistance to the sports desk.

Mount Vernon (IL) Register-News, News Reporter, 1985-1986

Covered the police, fire, and city government departments; wrote news/feature stories, and

served as staff photographer.

EDUCATION

Southern Illinois University at Carbondale, Bachelor of Arts in Journalism, 1984

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