Media Professional
Creative Vision . Program Development & Implementation . Sponsor/Vendor
Relations . Teambuilding & Leadership
High Profile Project Management . Production & Graphics/Set Design . Brand
Administration . Talent Management
Strategic Planning and Decision Making . First Class Business Relations .
Marketing and Communications
Qualifications Profile [pic]
Internationally renowned, award-winning, and pioneering professional in the
fields and forms of media; equipped with solid leadership, problem
resolution, and motivational abilities to facilitate attainment of
strategic goals and bottom-line objectives. Comfortable at working
collaboratively with associates based on knowledge, professionalism, and
integrity, combined with proven expertise in establishing effective and
productive working relationships. Possess proven track in directly working
with Fortune 100 companies focusing on production, marketing, branding, and
new media administration. Demonstrate outstanding skills in talent
management with the excellent ability to multi-task and set priorities
within dynamic working environments. Exemplify proficiency in directing
various national television commercials for clients including MasterCard,
Bayer Aspirin, Southern Company, Crowne Plaza, LendingTree, and many
others. Possess effective oral and written communication skills with the
capacity to interface with all kinds of clients in all settings.
Present Career Highlights [pic]
PGA TOUR/PGA TOUR Productions (Entertainment) . Ponte Vedra Beach, FL .
2000-Present
Creative Director/Senior Director of Production/Director of Marketing
Services
Oversee and monitor consistent team project status communication to all
major components, including programming, marketing, communications,
business affairs, legal, online, and retail operations providing assistance
in the assessment of future risk issues regarding financial, editorial, and
security matters. Train and develop staff and freelance production
personnel to all projects and evaluate performances of personnel and made
recommendations for personnel actions. Administer the overall creative
direction for all long-form, short-form, graphics, commercial, and branding
campaigns and projects, as well as live, taped, film, HD, anthology, new
media, reality, and scripted program development and execution. Handle the
redesign and modification of all visual elements for the development of new
company, including brand logo, website, and merchandise. Spearhead and
monitor all facets of production from conceptualization to completion.
Establish and implement strategic plans for selected projects with media,
licensing, and communications ensuring efficient brand stewardship of all
assigned projects and create and manage series bibles, presentation sales
reels, and decks.
Notable Accomplishments
Significantly enhanced PGA TOUR Productions' recognition and revenues
through the effective design and execution of innovative media production
and strategies.
Successfully re-launched PGA TOUR Productions to revolutionize into the new
PGA TOUR Entertainment renowned for its full service content and production
facility for all PGA TOUR marketing partners, title sponsors, brand
agencies, and potential business clients.
Skillfully managed the creation, planning, budgeting, production, and
marketing of successful current profit-generating projects and activities.
Professionally supervised the overall daily operations of "Creative
Services" department in rendering outstanding assistance to all PGA TOUR
official marketing partners and title sponsors with the fabrication of
"added value" components, including sales videos, in-program vignettes, CEO
messaging, sponsored elements, and branded entertainment opportunities.
Proficiently directed all PGA TOUR assigned advertising campaigns,
television commercials, PSAs, promos, and charity components; worked
consistently and extensively with various client agencies in building
strong relationships to ensure the delivery of enhanced customer service
towards client's satisfaction.
Effectively innovated new ways of working with advertisers and corporate
partners for each project, and led business development team with the
creation of original programming across all media platforms, such as
traditional media (television) and new media (online and mobile).
Competently built and maintained positive agent-manager relations, as well
as with freelance writers, producers, on-air talents, plus production, and
post production vendors.
Efficiently led in-house commercial production company in creating both
sports and non-sports related campaigns, and skillfully developed more than
70 directors, producers, coordinators, editors, graphic designers,
associate producers, and production assistants.
Career Workpath [pic]
Time Warner
Supervising Producer Senior Producer . Warner Bros. Online . Burbank, CA
. 1997-2000
Administered, generated, and performed all facets of "Drive-On.com," which
was renowned as the world's first online entertainment documentary series,
uniting television quality video with broadband interactive technologies
and advancements.
Rendered exemplary assistance with the successful launch of Warner Bros.
Online entertainment site, "Entertaindom."
Handled line producing million dollar budget, script writing and
development, field directing and producing, and post production overseeing
various video and interactive technologies combined to generate seamless
series.
Bureau Producer . CNN Sports Illustrated
Garnered the National Headliner Award for Sports Journalism.
Coordinated, produced, and reported all West Coast sporting events and
shows for CNN Sports Illustrated.
Served as producer and field director for West Coast live and taped long-
form and short-form programming for CNN Sports Illustrated and CNN News
segments.
Bureau Producer . CNN Sports Illustrated
Won the Eclipse Award for best sports story of the year.
Successfully produced and field/studio directed the Emmy and Ace Awards
winning series "The Sporting Life with Jim Huber."
Built, produced, directed, and edited various features for all CNN Networks
and websites; coordinated remote events and segments for CNN Networks and
mentored Sports Illustrated magazine writers for on-camera television
appearances.
ESPN ESPN 2
Field Producer/Story Producer/Feature Producer/Associate Producer .
Bristol, CT . 1994-1996
Won 3 Emmy Awards in Sport Journalism.
Oversaw the co-creation and execution of more than 40 sports shows,
documentaries, and features for all ESPN programs on various ESPN Networks.
Conceptualized and produced an episode for the award-winning series
"Outside the Lines"; fabricated successful features for SportsCenter; and
managed 30 personnel to screen and edit nightly sports highlights and
features for inclusion into various news shows for SportsCenter and Sports
Night.
Dick Clark Productions MTV/Fox Sports GRB Entertainment Nash
Entertainment
USA Networks Nickelodeon The Sporting News ABC Entertainment
Freelance Feature Producer . Los Angeles and New York . 1991-1994
Produced successful feature for various entertainment shows garnering
several awards and recognitions.
Education [pic]
Bachelor of Arts in Political Science . California State University-
Fullerton . Fullerton, CA
Awards and Honors [pic]
(5) Sports Emmy Awards
Ace Award
National Headliner Award
(24) Telly Awards
Various commercial/branding campaign awards
1
1