FLORENCE SALICHS
**** ****** **. . ***********, ** 32317 . 850-***-**** .
*********@*****.***
PHARMACEUTICAL SALES
Award-winning Senior Pharmaceutical Sales Professional with expertise in
cardiovascular, osteoarthritis, central nervous system (CNS), allergy, and
benign prostatic hyperplasia disease states. Strong clinical background as
a Medical Technologist, able to establish rapport and earn trust of primary
and specialty healthcare providers. Skilled in analyzing data, identifying
decision makers, preparing and implementing business plans, and managing
the territory. Capably launch both new products and line extensions and
collaborate with team members to assure pull-through. History of achieving
and surpassing goals for sales volumes and market share growth.
PROFESSIONAL EXPERIENCE
SANOFI-AVENTIS PHARMACEUTICALS 2000-2010
Senior Sales Professional, Primary Care (2003-2010)
Promoted specialized therapeutics to primary care and specialty physicians
in cardiology, CNS, neurology and allergy markets in North Florida and
South Georgia. Accountable for budget planning and expense control.
. Successfully created demand for Plavix, Avapro, Avalide, Ambien,
Ambien CR, Aplenzin, Uroxatral, Allegra-D, Xyzal and NasacortAQ
through discussion of scientific evidence and promotion of managed
care positioning, earning customers' trust and generating sales.
. Analyzed market and created and executed business plan to maximize
selling opportunities in office-based selling environment.
. Recognized with 2008 Award of Distinction for contributions as a
District Sales Trainer, certified to provide product and sales
training to new and experienced sales professionals.
. Given Regional Sales Award in recognition of sales excellence as a
Regional Sales Champion in 2007.
. Selected to Regional Advisory Council to facilitate upward
communication between field sales reps and upper management,
subsequently awarded a Certificate of Leadership in 2007.
. Coordinated educational programs with thought leaders which
contributed to increased sales.
. Facilitated District clinical discussions on two products, leading to
increased product knowledge, ability to handle objections, and using
best practices to achieve team goals.
. Worked closely with immediate team to foster environment of open
communication and collaboration, resulting in a more cohesive and high-
performing team.
. Served as District managed care liaison, collaborating with regional
account manager to identify and overcome marketing challenges,
contributing to increased managed care sales.
. Continually participated in all training opportunities, successfully
passing all tests on product knowledge and disease states which
enhanced credibility with customers.
Sales Professional, Primary Care (2001-2003)
Marketed cardiovascular, osteoarthritis, and CNS products to primary care
and specialty physicians in Puerto Rico.
. Promoted to Senior Sales Representative in Tallahassee, FL.
FLORENCE SALICHS 850-***-****) PAGE 2
. Targeted 30% of all prescriptions in the San Juan area, meeting and
exceeding all sales goals annually.
Contract Sales Professional, Primary Care (2000-2001)
Contracted to market Plavix, Avapro and Avalide.
. Elevated to full employee status ahead of one-year contract expiration.
ADDITIONAL RELEVANT EXPERIENCE
Held a variety of full and part-time Medical Technologist positions in
clinical laboratories and a pediatric hospital in Puerto Rico, specializing
in hematology, chemistry, parasitology, and urinalysis.
Founded and managed a highly successful clinical laboratory in Guaynabo,
Puerto Rico.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Science in Medical Technology, Magna cum Laude
Interamerican University of Puerto Rico, Metropolitan Campus
Medical Technology Internship Program, Department of Health, Rio Piedras,
Puerto Rico
Completed a variety of internal courses including selling techniques,
leadership development, managed care, change management, business conduct
and ethics, and privacy regulations. Additional training in disease states
including cardiovascular, CNS and allergic conditions.
Certifications:
. Medical Technologist, Florida License #TN43420, 2011 (active)
. Medical Technologist, American Society of Clinical Pathologists (ASCP)
Certificate #187596, 1992 (active)
. Medical Technologist, P.R. Lic. #5057, 1994 (inactive)
TECHNICAL SKILLS
Word, Excel, PowerPoint
Quest client relationship management (CRM) application
OTHER
Fluent in English, Spanish and French