William F. Sweeney
St. Petersburg, Fl 33703
**********@*****.***
CAREER SUMMARY
Senior Sales Leadership Executive with outstanding record of accomplishment
across broad range of disease states and markets. Demonstrated
capabilities to build, lead, and sustain high-performance teams while
collaborating with multiple business disciplines to exceed revenue
objectives. Experience and legacy of success in broad range of functional
areas including: Senior Sales Leadership, Product Marketing, Account
Management, Market Development and Training
SIGNIFICANT ACCOMPLISHMENTS
. Sales Leadership - Recruited, developed and led top performing teams
achieving #1 sales results in multiple years while consistently
exceeding revenue objectives
. Market Development - Successfully launched new products and sustained
market leadership
. Channel Design - Adapted the sales channel strategy on multiple
occasions in response to evolving markets conditions. Adjusted
strategic business approaches and utilized contracted sales
organizations as required.
. Organizational Leadership- Worked effectively within matrix
organization, influencing strategic direction and success at national
level
PROFESSIONAL EXPERIENCE
Genentech-A Member of the Roche Group
1997-2010
Regional Sales Director - Tampa, Fl
2001-2011
Responsibilities include Leadership and attainment of business objectives
with 110-member sales organization Key Accomplishments and contributions
include:
. Vice President, Primary Care Sales, (Acting) 2009
o Successfully executed strategy to stabilize market share decline
while collaborating with marketing and sales leadership to develop
and implement revised strategic platform
. Revitalized proprietary anti-infective, leading organization in growth of
largest brand in Roche portfolio
. Provided leadership as primary contact to national contract sales
organization, optimizing co-promote relationship and achieving
performance milestones
. Achieved #1 rating in goal attainment for 2001, 2003 and 2006, while
exceeding revenue objectives 2001-2006 and 2008
. Achieved and sustained volume and market share leadership with bone-
health product in the face of significant market erosion
Vice President- Account Management - Nutley, NJ
2000-2001
Promoted to corporate officer position with objective of alignment of
account management, sales and brand marketing. Key accomplishments and
milestones include:
. Secured placement of anti-infective in favorable position with national
GPO to strengthen position with customer representing $300MM in anti-
infective sales
. Attained contract with large GPO, providing opportunity to generate new
revenue growth representing $110MM)
. Served as Acting-Vice President, Southern Business Operations during
period of significant organizational transition.
o Achieved southern business operations revenue objectives achieving
over $241MM in first six months of FY2001 up to the point of
organizational re-alignment and downsizing
William F Sweeney
Page 2
.
Business Unit Director -Tampa, Fl
1997- 2000
Responsible for leadership and achievement of revenue objectives for 150
member sales force including Account Management
Achieved FY1999 proprietary anti-infective revenue growth to lead nation in
dollar volume, as well as market share increase
Accelerated revenue growth by enhancing integration and alignment of
functional disciplines towards targeted business objectives
Launched novel cardiovascular agent leading nation in total sales, market
share and total prescriptions
Successfully launched obesity management product, leading nation in total
sales, market share, and performance index
Redesigned business operations in Puerto Rico to enhance morale and to
optimize revenue and profitability
FOREST LABORATORIES, INC. New York, NY
1995- 1997
Sales Director, Cardiovascular Brand
Played major role in development and execution of successful launch.
Primary responsibilities included collaboration with sales force to develop
and execute cardiovascular brand launch including training and promotional
plan
. Achieved ten per-cent market share one year post-launch
Developed and implemented model for more effective coordination between
National Accounts and Sales Operations to enhance reimbursement and pull-
through of contracts
MARION MERRELL DOW, INC., Kansas City, MO
Market Manager - Hospitals and Integrated Health Care Systems (1992-1994)
Responsible for development of brand strategies and tactics for 180-member
sales force calling on Hospitals and Integrated Health Care Systems
Achieved $38MM growth in segment revenue while undergoing significant
organizational change
Institutional District Manager -- Los Angeles, California (1987 to 1992)
Responsible for the achievement of sales objectives, business and
leadership of senior sales representatives calling on targeted
institutional accounts and staff model HMOs
. Exceeded Sales revenue objectives 1987-1992 while developing multiple
staff for expanded responsibilities
AWARDS AND RECOGNITION
Roche Presidents Club: 2001, 2003, Marion Merrell Dow Excellence in
2006 Leadership 1990
Roche Special Achievement 1997-2000, Marion District Achievement 1989, 1990,
EDUCATION
B.S., Biology, University of Toledo, Toledo, OH
EXECUTIVE EDUCATION
UCLA Anderson School of Business
Columbia Business School, Columbia University
London Business School
Covey Center for Leadership