Sales Marketing
Resume:
LESLIE JONES
Bridgeport, CT *****
********@*********.***
COPYWRITER
WHO I AM AND WHAT I DO
Creative, results-driven copywriter with a proven track record of success
in producing compelling concepts and copy for: b-to-b and b-to-c direct
mail, advertising, radio and the full range of marketing communications
materials. Five years experience in health care insurance industry, trained
in "plain language" writing for increased readability, retention and
response.
> Skilled at translating complex marketing strategies into high impact
concepts and copy
> Big-picture thinker who considers entire campaign rather than focusing
on individual pieces
> Excellent editor; able to turn complex content into conversational
copy
> Prolific with fast turn-around
> Experienced user of Microsoft Office apps
WHERE I'VE WORKED AND WHAT I'VE ACCOMPLISHED
2004-2009
MARKETING COMMUNICATIONS WRITER
Anthem Blue Cross and Blue Shield
370 Bassett Road, North Haven, CT
Researched, edited and wrote copy for wide range of communications
materials to market, promote and explain health benefit plans and health-
related services. Created targeted content for diverse audiences, including
plan members and prospects, health benefits administrators, insurance
brokers and small business owners. Developed concepts for direct mail
campaigns, and special promotions. Worked closely with marketing managers,
business owners, graphic designers and legal staff to meet company's
strategic and branding goals.
>Designated writer for online Anthem Rewards health promotion services.
>Brochure series selected as entry into Blue Cross and Blue Shield
Association's 'Best of Blues' competition.
>Developed concept and copy for successful flash drive premium mailing for
insurance brokers.
>Received company IMPACT award for writing series of new product launch
brochures for consumer product division
FREELANCE COPYWRITER/CONSULTANT
2000-2004
Bridgeport, CT
On contract basis, wrote copy for variety of marketing/communications and
sales intitiatives, including direct mail, sales brochures, trade ads,
website content and radio. Clients included Penton Media, RxRemedy.com and
Avid,Inc.
COPYWRITER
1997-2000
Penton Media
Darien, CT
Developed campaigns and copy for trade show sales and attendance promotion
campaigns which included sales brochures, conference brochures, direct mail
packages, email blasts and radio spots. Developed attendance promotion
campaign slogan that resulted in 72% increase in attendance.
MARKETING COPYWRITER
1994-1997
Cowles Business Media
Stamford, CT
Created attendance promotion and exhibit sales campaigns for professional
conferences and trade shows associated with company's trade magazines.
Selected mailing lists, created mail plans and evaluated responses for
direct mail campaigns. Recognized in Trade Show Week for copy related to
Folio:Conference promotion campaign.
EDUCATION
BA, University of Connecticut
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