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Marketing Project

Location:
8820, United States
Posted:
March 18, 2011

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Urvashi Jha Phone: (646) ***-**** abhp87@r.postjobfree.com

Data-driven marketer with 3 years of professional experience in technology

& marketing and passion for helping clients through insights & creativity

MARKETING EXPERIENCE

USA Network, NBC

New York, New York

Strategic Marketing Intern

Oct 2010 - Current

. Set a trend for internal communications by creating the weekly department

newsletter with relevant information, insights and opportunities.

. Collaborate with Creative & Digital teams on how to integrate client's

advertising needs into USA's branding.

. Research on clients' past marketing initiatives to come up with cross

promotional campaigns with the team.

. Develop case studies on various clients to highlight marketing successes

in order to retain and attract new clients.

. Track and manage client promotional materials and other internal

databases, encode and decode digital media, create presentations for

clients.

Fox Filmed Entertainment (Worldwide Home Entertainment Division)

Los Angeles, California

Marketing Intern

June 2010 -Aug2010

. Performed revenue forecasting for upcoming Fox movie titles to provide

input on strategic objectives and planning.

. Tracked, documented and analyzed monthly promotions, competitive

merchandizing and rankings on digital download platforms worldwide to

help make strategic marketing decisions.

. Conducted competitive analysis including aggregating client retail prices

and competitive activities worldwide.

. Worked with the Operations group to aggregate localized available

metadata and promotional materials into searchable database.

RELATED EXPERIENCE

Syscom Softech Pvt. Ltd.

Noida, India

Developer

Apr 2006 - Aug 2007

. Led Syscom's Campus Recruitment/Training Program and set up structures to

increase employee loyalty and retention. Staff has grown by more than

500% and is still growing.

. Initiated and administered online education project '24HoursTutor.com';

Performed Market Research and Feasibility Study.

. Designed and developed web based e-Healthcare system to help client

manage day to day operations at the hospital.

Indian Oil Corporation

Baroda, India

Intern

Jan 2004- June 2004

. Data Mining research project using SPSS to provide management with key

insights to help them make strategic marketing decisions.

Zicklin School of Business, Baruch College

New York, NY

Full Time Honors in Master of Business Administration (Marketing)

June 2011

. Developed & presented

. Marketing communications plan for Microsoft Bing.

. Marketing plan for Sprout, a baby-food start-up company, to the owner.

. Promotional campaign for the movie 'Splinterheads'; one of our ideas

of creating a Buzz campaign was implemented.

. Marketing research project to gauge interests among commuters in donating

through Subway Kiosks using SPSS.

LEADERSHIP EXPERIENCE

. As VP (Marketing) of 'Zicklin Women in Business' club at Baruch,

implemented strategic marketing campaigns to promote events, designed

fliers and newsletters, building a successful ZWIB brand. Through our

efforts, ZWIB is the first organization in Baruch community to have

attracted external sponsors and has set a standard for innovation and

excellence.

. Organized 'Techno m lange', an inter-college festival at MIT, Manipal for

2 years. Choreographed various cultural performances, hosted the event,

arranged sponsorships, negotiated catering and dealt with last minute

event management. Our team was recognized for the best organized

cultural event in Technomelange's history, and is still used as reference

for future events.

EDUCATION

MBA Honors (Marketing), Zicklin School of Business, Baruch College,

New York. (Graduating in June 2011)

. MCA, Manipal Institute of Technology, Manipal University, India

(Graduated: June 2007)

. BCA, Faculty of Science, M.S. University of Baroda, India (Graduated:

June 2004)

SKILLS & LANGUAGES

. Language Skills: Bilingual - Fluent in English and Hindi

. Technical Skills: Microsoft Office, SPSS, Microsoft .Net, C, C++ & Java,

DBMS using PL/SQL

. Syndicated research tools: MRI, ComScore

. Academic databases: LexisNexis, ABI Inform Global, Factiva,

MarketResearch.com and IBIS Global



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