Sales Marketing
Resume:
RANDY N. GREGER
***** ****. ****** ** 360-***-****
Bothell, WA 98011 E-mail: **.******@*****.***
SUMMARY OF QUALIFICATIONS
Accomplished Marketing and Management Executive with proven success in
creating and executing innovative marketing campaigns. A collaborative
leader skilled in working with cross-functional teams to effectively
execute and manage organizational change.
Skill Set:
. Experience in developing and implementing marketing strategies that
support sales initiatives.
. Extensive experience in providing direction to key business partners
including Strategic Planning, Product Development and Operations to
plan and implement corporate goals.
. Comprehensive knowledge of direct marketing including data mining, new
business acquisition modeling and customer segmentation.
. Expertise in leading cross-functional business processes and teams to
achieve objectives.
. Excellent oral and written communication skills enabling collaboration
with senior leadership and business constituents throughout the
organization.
. Negotiator and manager of advertising agencies, business
consultancies, print vendors and outsourced call centers.
PROFESSIONAL EXPERIENCE
STERLING HEALTH PLANS, Bellingham, WA
2006 - 2011
Director of Marketing and Sales Administration
. Developed and implemented multi-media marketing campaigns that grew
the company asset base from $300 million to $750 million in three
years.
. Created and managed call center supported campaigns to meet member
retention objectives.
. Developed direct mail and Internet lead generation campaigns
generating over 80,000 leads.
. Created processes to maximize marketing effectiveness by monetizing
specific process steps.
. Delivered non-staff cost reductions of over $800,000 using Lean
principles to re-engineer processes.
MUTUAL OF OMAHA, Omaha, NE 2003 - 2006
Manager of New Business Development
. Created and managed processes for an internal call center to sell
products by telephone.
. Led a cross-functional and vendor team in the development of websites
to drive online sales.
. Worked collaboratively with the Sales Team to design and implement
processes to improve a lead generation program for sales agents.
. Developed innovative direct-to-consumer products through collaboration
with functional departments.
SENTRY INSURANCE GROUP, Stevens Point, WI 1998 - 2003
Director of Marketing
. Implemented streamlined business processes that increased sales
through brokerage agencies.
. Designed and worked cross-functionally to implement Internet marketing
campaigns to drive new business acquisition and customer retention.
. Conducted investigation, due diligence and analysis for two target
acquisitions.
RANDY N. GREGER 360-***-**** Page Two
ALLSTATE INSURANCE COMPANY, Northbrook, IL 1989 - 1998
. Led a corporate initiative to develop processes for selling life
insurance over the phone to current customers, increasing annual life
insurance sales and improving auto insurance retention.
. Generated and managed sales of health products through outsourced
product manufacturers to drive $20 million of ancillary annual sales.
. Developed and executed a $25 million direct marketing plan for selling
products to Sears and Discover credit card customers.
. Conducted Lean / Quality Education System training for over 300
employees.
ADDITIONAL EXPERIENCES AND SKILLS
. Conducted marketing, product management and training for a $600
million annuity portfolio.
. Taught the Estate Planning course leading to the Certified Financial
Planner designation.
. Taught English as a Second Language in Colombia, South America.
. Wrote, directed and produced a brand video to promote a corporate
brand shift to employees.
EDUCATION
Master of Science - Illinois State University, Normal, IL
Bachelor of Science - Illinois State University, Normal, IL
PROFESSIONAL DESIGNATIONS / AFFILIATIONS
Chartered Financial Consultant
Chartered Life Underwriter
Society of Financial Service Professionals
Direct Marketing Association
Contact this candidate