Assistant Information Technology

Piyasi Choudhury

Email: ********@*******.***, Cell: 201-***-****

SUMMARY

Piyasi Choudhury is a research assistant with expertise in strategy, market

research and data analytics. Her expertise, initiative and resourcefulness

make her highly effective at delivering meaningful research and data

analytic insights for corporate strategy, business growth and development.

EXPERIENCE

Big Fuel Communications LLC

New York

Analyst, Strategy and Analytics

1/10-

present

. Provide analysis and strategic recommendations for three online

campaigns of Buick, Cadillac and Chevy automobile brands

. Create programs and initiatives based on qualitative and quantitative

insights to help the clients achieve the KPIs

. Analyze online consumer engagement sentiment and create insights used

for future strategies

. Create content for feeds and snippets in the social media outlets like

Facebook, Twitter and Youtube

. Assessing the ROI of online digital campaigns

. Planned and created strategies and content for social media campaigns

on Twitter, Facebook and blogs

. Lead the collection and analysis of social media metrics to create and

update regular reports

Howe School of Technology Management, Stevens Institute of Technology

Hoboken, NJ

Research Assistant

8/08-present

PROJECT1: "Strategic decision making and econometric market

trading analysis in the pharmaceutical industry"

. Developed quantitative models to analyze patent thickets in the

pharmaceutical industry and strategic policy implementation for patent

licensing managers while negotiating multi patent licenses for a new

product/drug commercialization

. Worked on team to develop econometric models to predict daily

fluctuations in stock prices using the corporate press release

coverage of a major pharmaceutical firm

. Designed and executed Event Study methodology to assess the impact of

events on the firm's share market price

. Collaborated with other analysts to refine complex findings into

concise summaries for non-expert audiences

PROJECT2: "Measurement of technical innovation in R&D companies"

. Served as Research Assistant to identify corporate behaviours that

drive innovation (employee turnover, technology innovation, corporate

strategy); Results under review for publication by Technovation

journal

. Integrated multiple large data sets to build custom regression and

multivariate statistical models (using SPSS/R/Excel) to highlight

patterns conducive to corporate innovation

. Created an Innovation Index for R&D personnel in the high tech

industries

. Constructed complex predictive modelling of company labour turnover

data (including statistical interpretation: segmentation/cluster

analysis/descriptive analytics); Results published in ASEM, PICMET and

IAMOT conferences

. Translated complex statistical findings from data analysis and market

research surveys into concise PowerPoint presentations and presented

to academic/corporate personnel

PROJECT3: "Modelling people's behaviour and trend analysis

in online social networking sites"

. Developed statistical models to predict human behaviour using the data

from the Digg social networking site

. Collaborated with other team members to identify key intelligence

questions and present fact-based options and recommendations

. Executed statistical analysis to analyze different aspects of business

research (trend emergence in social networks, cluster analysis,

reciprocity analysis)

. Conducted all aspects of market research (surveys, data analytics and

interviews)

PROJECT 4: "Trend analysis and market forecast for renewable

energy development in the US"

. Designed mixed regression model for mapping the growth of green energy

sector in the US

. Analyzed trajectories of green energy technologies, forecast their

future market trends and evolution network;

Results published by IEEM conference and the model developed was

awarded the "IEEE Outstanding Paper Award"; only 2% of the conference

papers were nominated for this award)

New Jersey Institute of Technology

Newark, NJ

Teaching Assistant

8/06 - 7/08

. Conducted programming labs and graded exams for a group of 25

undergraduate students

. Coordinated high school programming quiz contests held at NJIT

. Instructed the state funded EOP program in a class of 60 undergraduate

students (Summer 2008)

Netaji Subhash Engineering College

Kolkata, India

Lecturer

1/06 - 7/06

. Taught courses in an undergraduate class of 40 students in the IT

department

Developed curriculum for the following courses in the undergraduate level:

Software Engineering, Computer Graphics

EDUCATION

Stevens Institute of Technology, Hoboken, NJ

PhD in Technology Management (focus on Market Research/Innovation),

Expected May 2011

. GPA: 3.945/4; Self-financing entire education through Research

Assistantship Award

West Bengal University of Technology, India

MS in Information Technology, Jan 06(Recipient of the Governor's Award

for 2nd rank in a class of 40 students)

. First Class Honours; DGPA (Degree Grade Point Average): 8.71/10;

BSNL scholarship

Burdwan University, India

BS in Information Technology, Aug 03

. First Class Honours; TCPA (Total Credit Point Average): 79.6/100

ACADEMIC ACTIVITIES

Invited Talks at NJIT:

. How to rank the web pages (for a graduate course on Data Mining, Dec

2007)

. Application of Public key Cryptography in small devices (for a

graduate course on Cryptography, Dec 2007)

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SOCIAL MEDIA/ONLINE RESEARCH

. Qualitative/quantitative insights to help the clients achieve the KPIs

. Analysis of social media metrics to create reports

. Create content for feeds and snippets in the social media landscape

(Facebook, Twitter, Youtube)

. Assessing the ROI of digital/online campaigns

. Online Social Media Tools - Crimson Hexagon, Radian 6, Converseon,

Google analytics

ANALYTICS/RESEARCH

. Integration & analysis of datasets

. Factor Analysis, Cluster Analysis, Regression Modelling, Multivariate

Statistical Analysis,

. Software: SPSS, R, Excel

. Opinion, attitude & behavioural studies

. Complex and simple survey methodologies

. Excel, Powerpoint presentations to clients

.

Contact this candidate