profile
Proven strategic marketing and business development leader highly-
experienced in complex product and project management, launch planning
and sales readiness, development and execution of strageic plans and
ensuring profitibable operations.
Highlights
Extensive experience as a driving Highly adept at establishing vision,
force managing and leading product roadmap development,setting
cross-functional product teams. stakeholder expectations and
Comprehensive experience balancing competing demands.
structuring profitable go-to-market Guest Marketing Lecturer - Johns
partnering arrangements. Hopkins University: Carey Graduate
Outstanding written and oral School of Business.
communication skills.
EMPLOYMENT
Danya International, Inc Product Manager 6/2010 - Present
Comprehensive leadership responsibility for a division that developed and
marketed of a web-based mental health software to a global market.
. Managed the complete product life-cycle including development of strategy
vision, positioning and messaging, development of product roadmap,
product launch, promotion, sales, training and customer support.
. Revamped all aspects of all operations, licensing and pricing to
streamline business processes, improve customer service, increase
revenues and dramatically reduced receiveables and costs.
. Developed and delivered highly effective marketing, sales and training
presentations improving sales, customer relations and product awareness.
. Oversaw 6 direct reports and led large cross-functional technical teams.
BithGroup Systems Analyst 1/2010 - 6/2010
Led cross-functional teams to develop systems enabling the Baltimore City
Department of Health to more efficiently deliver and manage essential
community services in highly political enviroment.
. Led cross-functional teams in the development of new, strategically vital
applications necessary for the Baltimore City Department Of Health to
deliver critical services to the citizens of Baltimore.
. Acted as liaison between business stakeholders and the project team,
defining project scope and vision, setting realistic expectations,
managing project resources and providing executive guidance and advice.
. Defined and translated user requirements into system requirements, led
engineering teams in designing and developing compelling software
solutions that met or exceeded stakeholder expectations.
. Facilitated identification and documentation of processes, business
rules, data source mapping, and data definition; supported development
and validation of conceptual, logical, and physical data models.
Eyemaginations Product Manager, Eye Care Market 4/2008 - 10/2008
Full product life cycle responsibility, daily operational management for
server and web-based patient education products targeted at the eye care
market.
. Identified, prioritized and oversaw portfolio roadmap, defined
enhancements, roll-out and promotion strategies for server-based and Web-
based product lines.
. Innovated strategies that rapidly doubled installed base through
innovative promotional campaigns, effective partnering initiatives and
working closely with sales organization to effectively position products
in the market.
. Overhauled product licensing, strengthened intellectual property
protection, critical methodologies that reduced operational costs and the
customer experience.
RWD Technologies Product Manager 1/2007 - 3/2008
Responsible for all aspects of a $100M portfolio of job performance
enhancement / rapid eLearning software.
. Spearheaded definition, planning and world-wide launch of a new product
targeted at small-medium sized business though VAR channels.
. Conducted customer research, managed product roadmaps, developed market
requirements and led design teams to create of products targeted a US,
EMEA, Asia Pacific and Latin America.
. Represented company and products at various public forums, trade shows,
product demonstrations and positioning guidance to the sales team,
domestically and internationally.
UPS Logistics Technologies Product Manager 12/2005 - 1/2007
Managed all aspects of market-leading mobile software used to wirelessly
track fleets.
. Oversaw management of leading mobile application used by over 3,500
companies worldwide to track and control more than 25,000 vehicles
worldwide.
. Developed/controled product roadmap, developed market requirements, led
design teams, planned, developed and launched successful product launch
strategies.
. Cultivated and managed partner relationships; created and implemented
pricing and marketing strategies to aggressively promote sales and
profitability.
LRW Digital, Inc. Marketing/Product Manager 1/2003 - 12/2005
Responsible for marketing secure, wireless email and messaging products
designed for the federal government.
. Defined product requirements, developed/ managed product roadmap, created
marketing plans and product branding strategy.
. Created and managed go-to-market and channel strategies, customer support
function.
. Developed and delivered successful product training to a diverse State
Department audience.
Aether Systems, Inc. Director, Business Development 6/2000 - 4/2002
Responsible for identifying and developing strategic alliances, creating
new products, building sales channels and developing strategies to
accelerate sales production.
. Closed deals worth over $1.5M for newly launched products with
organizations such as USA Today, The Newspaper Association of America and
Prudential Securities.
. Developed strategies to improve domestic and international sales volume,
directed all aspects of $300K national co-marketing campaign promoting
mobile technology with Microsoft.
. Directed strategically vital business relationships with marquee accounts
such as Microsoft and Qualcomm.
. Delivered technical presentations to large and diverse audiences at major
industry events sponsored by Microsoft, The Yankee Group, Pocket PC
Summit and others. Represented company at significant industry events
such as The WAP Forum, CTIA, and PC Expo.
EDUCATION And certifications
The George Washington University, Washington, D.C. .
Master of Science, Information Systems Technology
Bachelor of Business Administration, Marketing/International
Business
Pragmatic Marketing Certified (PMC)