Marketing Web

Edward G. Bailey

Profile

Successful managerial/collaborative roles in product growth and

expansion as well as new product launch and development for lighting,

international manufacturing and insurance industries; content and Web

site internet production, technical writing; creation, strategy, graphic

design, tracking and site management of catalog/marketing materials.

Effective results oriented communicator with excellent organizational,

analytical, oral, written and editorial communications skills.

Professional Experience

Honeywell International Northford, CT 2008 to Present

Web Content Specialist

Responsible for production of global product/new content development,

implementation and analysis of multiple Honeywell International Fire

Safety division Web sites through Web content management and software;

monitored Web traffic through usability testing, metrics, Web analytics

and maintained Web database server; ensured that sites meet business

needs of the organization; wrote/edited/proofread Web site content

updates for final publication through Web focused writing style, effective

Meta tag and key word use; researched, created and developed graphics

interactive Web pages; effective communicator in a multi disciplinary

team environment with Web/graphic designers, IT technical team,

communications managers, product managers, and marketing staff in

maintaining site standards; proficient with internet concepts and

technology such as the use of Web authoring software, browsers/search

engine optimization, digital media; familiarity with social

networking/media, portals, email processes, internet trends/emerging

technologies; technical writing of RSS feeds; managed content for

production and Intranet development; meeting facilitation with Web

content owners and marketing communications managers; successful

launch of new Intranet site through strategy/sitemap execution; exceeded

standards in fostering teamwork and diversity to build consensus.

Mass Mutual Financial Group Enfield, CT 2007 to 2008

Marketing Communications (Contractor)

Marketing coordination and analysis of new/revised brochures and quality

Web/print communications for new long term care insurance product

launch/ad campaign; managed, revised and maintained all new and

existing products through creative graphic design and communications;

assisted in the production of all quality graphic and brand design of

marketing materials and media advertisements for sales,

insurance/marketing departments; gave direction to Web masters,

printers/graphic designers; effectively communicated as liaison between

internal and external departments for final production.

Sylvan R. Shemitz Designs, Inc. West Haven, CT 2000 to 2007

Technical Publicist

Developed, revised and implemented all new and existing products

through quality print/Web communications, writing, editing, illustration,

proofreading, graphic design for lighting design manufacturer; assisted

with successful new product launch of recessed lighting; worked

productively and independently in a managerial role for diverse workforce;

effectively communicated with Web master, design engineering,

marketing and all company departments for successful graphic/brand

results; excellent interpersonal skills contributed to giving direction to

printers/graphic designers for art and photography of print/web

publications; trade show graphics, confidential price books and Web site

publishing; managerial role in team planning and coordination of

marketing/public relations campaigns and promotional materials,

including brochures, logos, letterheads and print ads; wrote and edited

technical publications for printed/online catalogs and related materials for

procedures, installation, operation and maintenance; maintained back up

data/electronic files; technical specification writing; attention to detail

given in a timely manner; consistently managed multiple projects in a fast

paced environment under tight deadlines and minimal supervision.

Education

University of West Florida

Pensacola, FL

5/1998

Communications/Graphic Art

Bachelor of Arts

Quinnipiac University

Hamden, CT

Communications/Journalism/Marketing

Bachelor of Arts

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