Marketing Sales

Siddharth Chaudhry

***, **** ****** ***#*** Phone: 201-

***-****

Chatham, NJ 07928 Email:

****@**********.***

Online Marketing professional with 3 years of experience in developing

successful Online Marketing strategies for web traffic, lead generation and

conversion to sales through combined efforts of Search Engine Optimization,

SEM, Pay Per Click (PPC), Social Media, Web Analytics and Email Marketing.

PROFILE:

. A solid background in analyzing data and formulating recommendations for

improvement on top landing pages, keyword bidding strategies and

implementing negative keywords on cross-channel platforms (mobile, web,

social).

. 2 years of experience in creating, optimizing and analyzing adwords using

Google Adwords Editor, Google Analytics, Omniture, Yahoo Analytics and

Yahoo Search Engine marketing.

. Extensive knowledge of HTML, Photoshop, Perl, PHP, C, UNIX, MySQL and SQL

Server 2005.

. Professional highly motivated, self-reliant, ability to manage multiple

priorities in fast-paced environment.

WORK EXPERIENCE:

American Microsemiconductor, Inc. - Madison, New Jersey

Online Marketing Manager August

2008-Present

. Instrumental in developing, executing and monitoring effective online

marketing campaigns using search engines for lead generation.

. Implement top landing pages multi-variable testing to increase organic

search rankings, e-newsletter subscriptions and sales lead using analytics

result from Google analytics, Google webmaster Tools.

. Website redesign, maintenance of website, and implementing Search Engine

Optimization techniques.

. Developed and spearheaded strategy to use Facebook, Twitter, Youtube and

other social and video networks to publicize about new products, drive

audience growth, customer acquisitions and engineering quiz.

. Creating call to action ad copy, Google Adwords editor, A/B testing,

exact phrase vs. broad matching, content network, negative keywords,

geographical location etc. to identify and correct poor performers.

. Analyze and report cross-channels display advertising campaigns to

increase flow of online marketing on revenue.

. Developed market-appropriate messaging that led to increased click

through rate from E-mail marketing.

. Responsible for keyword research, keyword traffic estimates, keyword

bidding and analytics analysis.

Ground Travel Technology Team, Inc. - Hackensack, New Jersey

Software Developer

February 2008-July 2008

. Responsible for software development and technical support for Ground

Transportation Software, Odyssey using VB 6.0, Crystal Reports, SQL Server

2000 and SQL Server 2005.

. Involved in creating and testing Crystal reports based on the Client

requirement.

. Create and manage databases, T-SQL queries, scheduled jobs, stored

procedures and views.

American Microsemiconductor, Inc. - Madison, New Jersey

Software Developer - Intern January

2007-December 2007

. Develop functional and technical specification documents, use case

sequence and class diagrams using UML and developing requirements analysis

documents.

. Developed Applications in Perl, PHP, MySQL for sales and inventory

management departments. Collaborated with department heads to create

functionality specs and user interface.

GRADUATE/UNDERGRADUATE PROJECT EXPERIENCE:

. Involved in detailed Analysis, Design and Development of the Library

System Application using Java Swing.

. Involved in Functional and Business Requirements gathering and system

study for the Library System.

. Provided comprehensive lab support for students and faculty with

troubleshooting and diagnosing hardware, software.

EDUCATION:

Masters in Computer Science Fairleigh Dickinson University, Teaneck, NJ

Graduated: December 2007

GPA: 3.5/4.0

TECHNICAL SKILLS:

Skills Adobe Photoshop, Illustrator, Dreamweaver,

Flash, HTML, Javascript.

Pay Per Click Google Adwords, Google Analytics, Ominture and

Yahoo Search Marketing.

Expertise: Internet Marketing, Website Designing and

Development, Graphic Designing, MS Office

Contact this candidate