SUMMARY
Accomplished executive that has led the pricing transformation of an $11B
global business from cost-plus to a strategic approach that leverages world-
class pricing tools to drive business performance. In 2010 drove pricing
actions that delivered $140M in operating income or $.14 in Honeywell
earnings per share.
PROFESSIONAL EXPERIENCE
Honeywell International, Phoenix, AZ
Marketing and Product Management
Director, Aerospace Pricing Strategy - 2005 to present
Transformed pricing by building a global team that focuses on the following
four core competencies:
. Building data repository and utilizing transaction pricing tools to
determine pocket margin, identify margin leakage, and close leakage to
drive operating income
. Developing and implementing value-based pricing framework that
leverages strategic marketing tools to establish pricing based on value
delivered, relative to the next best alternative
. Performing industry level pricing analysis to understand supply and
demand, cost levels, and price leadership
. Creating management operating system that utilizes pricing scorecards
and metrics to measure pricing improvement and ensure pricing actions
are driving operating income
Specific examples of pricing team leveraging tools to drive business
performance:
- Utilized transaction pricing tools to deliver $16M in operating income
- Initiated segmented pricing and cost-to-serve based fee structure to
drive 20% margin improvement in aftermarket parts business
- Negotiated contract scope change for a $1B aircraft program that
significantly improved profitability (40%) by better aligning program
deliverables with customer value
- Achieved 20% margin improvement (over historical margins) in $5B
program win by identifying and negotiating the removal of customer
requirements that were not aligned with customer value
- Utilized choice-based conjoint research to develop value proposition
and pricing strategy for a new product launch that exceeded operating
income goals
- Created segmented pricing algorithm for 200,000+ items that delivered $5M
annual incremental profit
Honeywell International, Phoenix, AZ
Leader, Aerospace Pricing Strategy - 2001 to 2005
Led a team of pricing professionals that supported the product teams and
business units in the development of pricing strategies for both OEM and
aftermarket opportunities. Additional accountabilities included business
case analysis for multi-business proposals and review of business cases
for proposals requiring senior leadership approval.
. Led multi-business pricing strategy with major business jet OEM that
resulted in $25 B contract award
. Sponsored and coached aftermarket repair and overhaul pilot project
team aimed at identifying areas of pricing power that delivered
incremental profit of $1M in first year
. Facilitated multi-business pricing negotiation with major military OEM
that delivered 10% price increase in an extremely challenging market
environment
The Canaan Group, Scottsdale, AZ
Management Consultant - 1998 to 2000
. Performed market entry analysis for a European aircraft engine overhaul
shop. Determined market size, growth rate and competitive intensity,
created financial pro forma, and developed specific actions to achieve
market penetration
. Developed marketing plan for a Central American aircraft maintenance
facility. Developed ten year market forecast, determined competitive
market shares, performed in-depth competitive assessment, defined key
success factors, and provided specific recommendations for product and
service offerings
. Reviewed business plan of a $1 B business unit of a major commercial
airframe manufacturer. The assignment included a critical review of
the underlying business plan assumptions, identification of gaps
between business plan and market opportunities, and an assessment of
the organizational structure to determine fit with market opportunities
Honeywell International, Phoenix, AZ
Product Line Business Manager - 1997 to 1998
. Significantly exceeded financial objectives of a $250 M turbine engine
product line with sales 14% over plan and profit before tax 91% over
plan
. Led successful financial negotiation of a $3.2 B turbine engine
contract with a major commercial aircraft manufacturer while achieving
a rate of return substantially higher than rate approved by Corporate
CEO
. Achieved 92% contract win rate in commercial aerospace aftermarket by
negotiating several contracts with large commercial airlines resulting
in revenue streams of more than $300 M
Honeywell International, Phoenix, AZ
Business Strategist - 1995 to 1997
. Led the development of a strategic plan for a $100 M commercial
aerospace business unit
. Successfully led a multi-business aftermarket contract proposal that
included financial analysis, business unit pricing coordination and
strategy, obtaining corporate approval, and customer negotiation with a
major commercial aircraft operator resulting in a $50 M revenue stream
and 20% rate of return
Honeywell International, South Bend, IN
Senior Financial Analyst - 1994 to 1995
. Completed financial analysis of a corporate acquisition that included
development of discounted cash flow model, presentation to senior
management to obtain approval, and negotiating terms with acquisition
target
Honeywell International, Anniston, AL
Business Analyst - 1993 to 1994
. Developed quantitative model to assess financial risk/return of long
term aircraft maintenance contracts
. Successfully negotiated long term contract with commercial aircraft
operator resulting in annual revenue stream of $15M
Southeast Bank, N.A., Miami/Tampa, Florida
Commercial Credit Analyst - 1990 to 1991
EDUCATION
MASTER OF BUSINESS ADMINISTRATION - December 1992
AUBURN UNIVERSITY, Auburn, Alabama
BACHELOR OF SCIENCE IN FINANCE - August 1989
FLORIDA STATE UNIVERSITY, Tallahassee, Florida
OTHER
Recognition
2010 Restricted Stock Award
2008 Restricted Stock Award
2003, 2004, 2005, and 2007 Stock Option Awards
Professional Pricing Society Certification
2007 - 2010 Guest Lecturer on Pricing, Thunderbird - The Garvin School of
International Management
Executive Education
Honeywell Leadership Development Program - October 2007
Honeywell Executive Leadership - Strategic Marketing Program - June 2006
Pricing Strategy and Tactics, Kellogg School of Management - March 2005
Business Marketing Strategy, Kellogg School of Management - October 2003