508-***-**** . *.*******@*****.***
KIMBERLY J. COSETTA
SUMMARY
Outgoing, detail-oriented marketing professional with customer
service and public relations experience serving non-profit,
consumer, home, and medical clients seeking an opportunity to be
part of a successful team. Thorough knowledge of traditional and
social media, and highly proficient in current research methods and
office programs.
EDUCATION
Marymount Manhattan College New York, NY
Jan 07-May 09
Bachelor of Arts, Communication Arts, May 2009
. Overall 3.3 GPA
WORK EXPERIENCE
Illuminated Outreach Fall River, MA
March 11- Current
Vice President, Public Relations Manager, Event Coordinator
Creating, organizing and implementing local events for a start-up
non-profit business to benefit national charity organizations.
Responsibilities include:
. Developing ideas for events; preparing reports for budget,
marketing, supplies and materials to be used; scouting venues
for events
. Coordinating communication and distribution of marketing
materials for vendors, volunteers, and press; preparing lists of
businesses and vendors and petitioning for donations
. Maintaining organization website and social media pages for each
event; preparing guest lists; coordinating and managing
volunteers
David J. Ahearn, DDS P.C. Westport, MA
July 10- Current
Marketing Director
Coordinating internal and external marketing activities for two
dental offices, a dental office design company and a dental
equipment company. Responsibilities include:
. Coordinating and implementing all marketing campaigns, including
direct mail, e-mail, traditional and social media and internal
marketing; drafting and proofreading copy for all outgoing
marketing; planning and managing all community events
. Studying data, determining monthly and yearly marketing ROI;
maintain and track yearly and monthly budget;
. Research and pitch company for relevant media, lecture and
tradeshow opportunities; organize logistics of lectures and
tradeshows; building and managing relationships with vendors
Bath and Body Works, Inc. Seekonk, MA
May 07-August 10
Customer Sales Leader- Brand Manager
Summer sales associate promoted to part-time manager. Support upper
management in assuring the image and reputation of the Bath & Body
Works brand is upheld. Responsibilities include:
. Recruiting, coaching and supervising sales associates; ensuring
communication is executed to company standards; facilitating
sales education meetings
. Managing various in-store projects, including planning and
completion of floor-sets and inventory; Overseeing and
maintaining in-store visual representations; assessing business
and creating action plans
. Increasing customer satisfaction by providing excellent customer
service; creating a relationship between customer and sales
staff; assisting in resolving customer service matters
G.S. Schwartz & Co. New York, NY
Sep 08- May 09
Public Relations Intern
Supported the development and management of promotional endeavors,
securing press coverage for clients such as GemEx Diamonds, Block
Institute, Techno Source and The Toy Industry Association.
Responsibilities included:
. Researching promotional outlets relevant to clients' needs,
including media and trade shows; identifying potential outreach
opportunities
. Generating targeted media lists and editorial calendars for
major media outlets, including print, radio, broadcast, trade
publications and blogs/online media
. Drafting press materials, including press releases, fact sheets
and product descriptions; pitching and securing media placements
for clients via e-mail and phone; making follow-up calls to
media
. Coordinating and carrying out promotional events; Monitoring
media placements and related news for clients; creating
publicity books and activity reports
Creative Media Marketing New York, NY
Sep 07- May 08
Public Relations Intern
Coordinated marketing communication and publicity through
promotional events and media mailings for clients such as Got2Be,
Goody, Kinerase and Perricone MD. Responsibilities included:
. Compiling and distributing information and product samples to
interested media in a timely fashion; creating and
maintaining databases to track samples
. Planning and executing promotional events; act as a liaison
between media representatives and clients, relaying valuable
information to both parties; compilation and distribution of
press materials; post-event follow-up
. Monitoring media placements; obtaining, scanning, uploading
and summarizing all press materials mentioning clients
SKILLS
. Proficient in Windows, Photoshop, Microsoft Word, Excel, PowerPoint,
Internet Research and Cision MediaSource research.