Maurie Hogue
*** **** ****, *******, ** ***10
***********@*****.***
I have excelled in many aspects of sales and marketing excellence by being self-motivated and highly organized. I have a proven record of
s uccess and quality management in social marketing and client relations. I have had extensive training in Microsoft Word, Excel, Publisher,
a nd Power Point, among others.
E MPLOYMENT HISTORY
Director of Business Development November 2010- Present
A umann Auctions, INC.
C reated a positive community relationship through:
• Effectively creating a public relations campaign to increase positive image through the community
• A public expression of supporting local businesses in order to create cohesion
• Planning local, state, and region-wide events in order to educate the public on current trends
• Executing the current year's goals and initiatives in order to grow community awareness and involvement
• Creating and utilizing marketing campaigns to produce an effective message that is received by the target market
• Allocating funds to be used in a manner that created a positive image for the city
Increased the customer awareness by:
• Examining current trends in the market and discovering new and refreshing ways of combating the economy in times of
d ownfall
• Designing and implementing a marketing campaign to draw new customers and bystanders into learning more about our
c urrent event/product
• Developing a target market for specific events and using the correct media outlet for said market
• Media campaigns and increasing positive work ethic throughout the office and in effect creating a positive environment for the
public
Community Relations Director April 2010- November 2010
Emeritus at Trace Pointe: Senior Living Community
Increased revenue by:
• Developing monthly marketing plans in order to drive revenue and Average Daily Units higher
• Calling on nurses, case managers, doctors, and creating a lasting working relationship in order to grow revenue for Trace
P ointe
• Meeting with decision makers in order to educate the public on current services
• Directing and training employees on sales tactics and current initiatives
• Overseeing advertising to make sure it stays on target with intended message
• Analyzing marketing competition, market conditions and competitive services/products in the market area
• Managing and training a marketing team to implement company values and sales goals
• Managing volunteers-Obtain volunteers through community outreach and education
Increased public awareness by:
• Promoting and planning events for public education
• Writing press releases and developing contacts with media
• Developing promotional brochures to accurately describe and showcase the benefits/positive characteristics
• Community involvement/ give back programs
Marketing Director November 2006- April 2010
Blue Sky Auctions, LLC
Created a customer base through:
Coordinate meetings to discuss logistics that will meet high standards for all parties involved
•
Extensive selling experience (Selling not only tangible, but intangible aspects)
•
Create, develop, and maintain a consistent on-going internal and external communications and public relations effort that is
•
s pecific, continuous, complete, and effective to each customer
Develop proposals by external request and/or calling on business
•
Identify, assess, develop, promote, and maintain profitable marketing products and services and marketing programs that support
•
t he organization’s business and sales goals and/or create new revenue opportunities
Assess, establish, monitor, and maintain outside agency and vendor relationships to effectively support corporate initiatives
•
Coordinate meetings with client as well as staff/scheduling coordinator
•
Receiving feedback and administering the correct response through phone calls and e-mails from clients
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Fundraising for in-house hospital events
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Problem-solving skills used to determine the best course of action for a particular situation
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Sales skills to achieve revenue goals/Drive sales upward through carefully planned sales strategies
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Excellent written and oral communication skills
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Interview and hire prospective employees
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Coordinate Volunteers
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Negotiating skills used with employees, prospective clients, and vendors
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Supervise the work of marketing department. Check for accuracy, hold work to a high standard, and motivate others through
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c reative means
Weekly meetings to network with area sales teams to discuss positive and negative sales approaches
•
Create presentations for higher management as well as creating presentations for prospective clients
•
Coordinate the details of events within budget including: location, catering, accurate directions made public and supplies needed
•
w ere in correct location on time
Excellent Public and Media Relations/Customer Service
•
Web and Print Content Development Supervisor
•
Develop and maintain a balanced budget for all corporate advertising, marketing, public relations, and communications initiatives.
•
E DUCATION
BBA in Business Administration Major: Mark
University of Mississippi, Oxford, MS
Courses:
1. Legal Environment of Business
2. Management Information Systems I, II
3. Business Communications
4. Applied Writing
5. Consumer Behavior
6. Management of Strategic Planning
Licenses:
Mississippi Real Estate License
June 2009