Marketing Sales

Mark A. Sikowitz

*** ******* *** ****.********@*****.***

Wayne, PA 19087 484-***-****

EXPERIENCE:

Quintiq, Radnor, PA

Marketing Associate: November 2009- April 2011

. Generated 42 qualified opportunities which led to 38 qualified sales

cycles in 2010 through execution of various marketing campaigns including

but not limited to webinars, breakfasts, seminars, on-site events, lead

generation services, and online marketing campaigns that resulted in

Business Unit North America achieving the top office for 4 consecutive

quarters.

. Identified major competitors, conducted heavy business to business market

research, and focused on brand strategies.

. Supported a sales team that produced over 400 executive letters in 2010

and reported directly to Business Unit Director.

. Developed weekly, monthly, and quarterly sales reports and 2 yearly

marketing plans including budgets.

. Collaborated closely with Online marketing team (SEM, SEO, and Social

Media) in Malaysia to increase lead quality.

Adidas America, New York, NY

Consultant: November 2008 -November 2009

Marketing Associate: May 2007- June 2008

Intern: September 2006- May 2007

. Educated 7-9 employees at retail locations around the United States

(including the highest grossing Adidas location in Northeast region (New

York, NY).

. Executed visual displays and merchandised brand-new sporting goods stores

such as Foot Locker, Finish Line, REI, Nordstrom, Adidas, and Dick's

Sporting Goods, which increased brand exposure in over 50 various retail

stores around the U.S.

. Performed promotional activities such as Adidas Originals Flyering, Foot

Locker Bounce, Adidas Running Clinic, and Nordstrom Stella visit in

Philadelphia market to promote brand awareness.

. Conducted store audits and new store installations to meet corporate

policies.

Nimlok-Philadelphia, Collegeville, PA

Business Development Manager: June 2008- October 2008

. Planned travel itinerary, conducted expense reporting, and completed

administrative tasks.

. Created presentations, marketing literature, direct mail designs, and

proposal templates.

. Directed initiatives to acquire new business through the implementation

of a tracking system which facilitated progress on status of client

acquisitions.

. Supported consulting team through updating the database, e-marketing,

networking, and consulting with prospective clients.

ASSOCIATIONS:

TS2 Total Solutions Marketing Participants

Council of Supply Chain Management Professionals

SKILLS:

Advanced in MS Office, Adobe Photoshop, Salesforce.com, Onvia, Merx,

Marketo, Constant Contact, Exact Target, Lead Lander, One Source, and

Hoovers.

EDUCATION:

Saint Joseph's University Philadelphia, PA

Bachelor of Science in Business Administration May 2007

Major in Marketing

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