Sales Representative

Dawn Crawford

**** ******* **** ****** ? Stone Mountain, Georgia 30088

678-***-**** ? ************@*********.***

senior sales executive

A trusted Sales Executive with award winning sales achievements. Strong

business relationships earned at a leading Fortune 500 medical company as a

result of superior relationship-building. Strong scientific knowledge,

business acumen and project management skills effectively applied to the

management of a $5 million hospital account. Expertise in successful

product launches and in leveraging influence among multiple physician

specialties. Self-starter who understands disease states and can therefore

advise healthcare professionals on how to achieve desired results for their

patients. Recognized by Senior Management for noteworthy financial

contributions as a result of top 10% ranking in the southeast hospital

region.

EXPERIENCE

merck & co., inc., Atlanta, GA 1990-2010

Executive Hospital Customer Representative (2007-2010)

Publicis Touchpoint Solutions

Professional Representative June 2010 - Present

. Managed a $5 million sales region and drove positive market share growth

each year.

. Managed acute care and community based hospitals throughout metropolitan

Atlanta area.

Promoted injectable products: Invanz (ertapenem), Cancidas

(caspofungin), Primaxin , (imipenem), and Pneumovax 23 (pneumococcal

vaccine) as well as tablet products: Januvia (sitagliptin), Vytorin

(ezetimibe/simvastatin) and Singulair (montelukast).

. Successfully negotiated contractual agreements within key institutions

and worked closely with Pharmacy Managers to implement an Antibiotic

Stewardship Program.

. Compiled and maintained files of research regarding interests of key

customers and devised meeting agendas around individual customer needs

resulting in strong business relationships.

. Quickly established mutually beneficial relationships with key customers

utilizing an innovative customer focused model exceeding sales objectives

each year.

. Winner of the Region Fast Track Program for raising market share of

antihypertensive product, Cozaar (losartan) by 130%.

Hospital Customer Representative (2002-2007)

. Demonstrated expertise in selling, business management and customer

knowledge.

. Served as account leader for diabetes franchise and finished first place

in the region for sales of antihypertensive product, Cozaar .

. Coached and mentored newly hired Sales Representatives.

. Selected as a member of the elite Senior Executive-Executive Council.

Senior Professional Representative (2000-2001)

. Successfully launched Vioxx (rofecoxib), a gastroesophageal medication,

to rheumatologists and primary care physicians and identified and

developed specialty advocates for medical presentations.

. Market Share Performance for hypertensive franchise was one of the best

in the Region in 2001.

. Number one in the southeast region in sales of Maxalt (rizatriptan), a

migraine medication.

Managed Care Specialty Representative (1999-2000)

. Selected by Senior Director to service the two leading managed care

organizations in the metropolitan Atlanta area.

. Negotiated the addition of top line product, Prilosec (omeprazole), to

the formulary at one institution and maintained the status of all

promoted products at both while on this special assignment.

Professional Sales Representative (1990-1998)

. Consistently gained access and built relationships with customers through

sales interactions.

. Delivered compelling marketing messages customized to customer needs.

. Assumed responsibility for analyzing performance of promoted as well as

competitor products.

redan high school, Stone Mountain, GA 1987-1989

Educator

. Taught physical and earth sciences with laboratory sessions to college

bound high school students.

. Incorporated visual and audio aids to stimulate student learning and was

commended for classroom management and human relation skills.

EDUCATION

Bachelor of Science, Biology, The College of Charleston, Charleston, SC

Margaret B. Jackson Honor Scholarship Recipient

awards - merck & co., inc.

Vice President's Premier Award - 2006

Awards of Excellence - 2005, 2006, 2007, 2008, 2009

Business Director's Award - 1998

Award of Achievement - 2004

community service leadership

President's Volunteer Service Award - 2007, 2006

Spirit of the League Award, Junior League of DeKalb County, Inc. - 2004

Member, Junior League of DeKalb County, Inc.

DeKalb County School System Parent Advisory Committee Representative

Champion Theme Middle School Band Booster President

Parent Teacher Student Association Officer

certification

Georgia Teacher Certificate, Grades 7-12

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