Manager Marketing
Resume:
ELIZABETH GRAMPP
REDONDO BEACH, CA 90278
***********@*****.***
Experience
Mattel, Inc. El Segundo, CA
Director of Marketing, Barbie Collector
Responsibilities include strategic business planning, P&L management,
licensing acquisition and relationship development, direct to consumer
catalog and website, retail distribution strategy, product development,
leading marketing campaigns, events and media support
World-Wide management of $60 million dollar portfolio across multiple
channels of distribution including Direct Mail, Mass, & Specialty, with $3
million dollar promotional budget
Management of over 100 skus per year of fashion dolls, celebrity, pop
culture licensees and designer
Trade marketing, presenting to top retail buyers from all major segments
including Walmart, Target, Kmart, Toys R Us and others
Collector relationship management, garnering trust and building goodwill
Consumer communication and targeted marketing programs supporting a
diverse product line, print, online and event based marketing support
Marketing strategy, product development and creative direction for Barbie
Collector Catalog & website, 6 catalogs per year and
www.barbiecollector.com generating $10 million in revenue
In 2010, launched 2 boutique catalogs featuring one of a kind Barbie
dolls, art, experiences, jewelry and gifts
Barbie "Plastic" - sold all key items within 10 minutes of sale going live
including a $8,000 Jonathan Adler chair
Barbie "Blonde" - again selling out in 10 minutes key items such as a
Farrah Fawcett doll prototype for $2,500
Extensive licensing pitching, negotiation and relationship management with
entertainment studios, fashion designers and celebrities. Examples include
Christian Louboutin, AMC / Lionsgate Mad Men, Summit Studios (Twilight)
Management of 4 direct reports within the marketing staff as well as
leadership of a large cross-functional design & development team
Barbie 50th Anniversary Campaign (2009), leading a cross-functional task
force to develop campaign strategy, communication goals and event based
marketing
Secured Jonathan Adler, Heidi Klum and Christian Louboutin for extensive
product and integrated partnership programs across doll, consumer products
and spokesperson public appearances. Led all product development,
distribution, and marketing promotion for the partners.
Created event based marketing including Barbie Fashion show at New York
Fashion Week and Barbie's Malibu Dream House - designed and decorated by
Jonathan Adler with a celebrity party including Heidi Klum
Barbie Dolls of the World Campaign (2010) in celebration of the 30th
Anniversary and introducing the Landmark Collection
Partnership with Statue of Liberty Ellis Island Foundation for first ever
branded event at the national landmarks
Created Dolls of the World exhibit and activity on Ellis Island running
June - September 2010, including private launch party for collectors and
museum donors with chartered boats and around the world festival and
performances
Dolls of the World "Living Dolls", a fashion show of Dolls of the World
come to life held at the base of the Statue of Liberty, August 2010
Campaign lifted sales of Dolls of the World 30% and ignited interest from
retail for expanded product in 2012
Senior Marketing Manager, Barbie Collector
2003-2005
Responsibilities included developing and executing a relaunch strategy
repositioning the brand from Barbie Collectibles to Barbie Collector
Launched rebranding of Barbie Collector including new distribution
strategy, new packaging communication and design, new product direction
and expanded distribution to new outlets
Key spokesperson for PR opportunities. Wall Street Journal, Financial
Times, VHI, MTV and other local and national press both print and TV
Created Designer Barbie doll strategy, including Versace, Kate Spade,
Juicy Couture, Cynthia Rowley, Badgley Mishcka, Paul Frank, Lily Pulitzer,
Monique Lhuillier and more
Lead Barbie 45th Anniversary Integrated Marketing & PR Campaign with
development of marketing collateral, advertising / advetorial placement,
Bob Mackie interviews and appearances and 45th celebration events
Marketing Manager, Barbie Collector
2001-2003
Responsibilities included integrating Timeless Treasures celebrity dolls
into Barbie Collectibles, product development, driving production and
product launch within budget and time constraints. National Barbie doll
Collectors Convention, Mattel Chairperson, managing promotional budget of
$100,000 and an on-site staff of 15.
ASSOCIATE MARKETING MANAGER, CABBAGE PATCH KIDS & LARGE DOLLS
1999-2001
Responsibilities included execution of marketing strategy and product
development for over 50 skus. Key presenter at International Toy Fair,
including Today Show appearance for launch of "Miracle Baby"
Nestle, USA
Glendale, CA
Assistant Marketing Manager, Foodservices Division Ortega
1996-1998
One of two undergraduates in the country selected for prestigious brand
management training program with a fast track promotion to brand
management at Nestle headquarters. Responsibilities included a competitive
analysis and launch of the peristaltic cheese machine, an industry
revolution in clean, safe nacho cheese service.
EDUCATION
1992- 1996 University of Texas at Austin
Austin, TX
Bachelors of Business Administration
organizations
Sandpipers Philanthropic Foundation
Manhattan Beach, CA Holiday Homes Tour, Boutique
Fashion Show, Boutique
For Our Children Food and Wine Festival
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