*** ***** **. ******, ** *****
Tel: 973-***-****
E-Mail: ********@*****.***
Roger Liang
EDUCATION
RUTGERS, the State University of New Jersey - New Brunswick, NJ
Rutgers Business School - Class of 2010
Bachelor of Science, Marketing
Cumulative GPA: 3.3
Dean's List: 2007, 2009, 2010
WORK EXPERIENCE
JD Advertising Enterprises Inc. - Tinton Falls, NJ
Nov. 2010 - Feb. 2011
Distributor/Leader
. Increased revenues through direct marketing for Home Depot & Power
Home Remodeling Group
. Generated multiple leads on a daily basis for clients
. Maintained high customer service for clients and customers
. Conducted second-round interviews and field training
. Trained and managed new employees on business modules and product
knowledge
Dunkin Donuts - Rockaway, NJ
Summer 2008
Shift Leader
. Planned and appropriated task timetable for evening and overnight
shifts
. Operated in-store and drive-through counters, memorizing multiple
orders
. Executed supply preparations and baking of fresh goods
. Screened equipments for accuracy and logged daily supply use
PROJECTS
King Pita Restaurant Market Research
. Designed and conducted surveys to gather market data
. Analyzed data statistics for target market demographics
. Created executive summary for recommended target market suggested
promotional sales
Dunkin Donuts Customer Relation Management Study
. Created surveys to determine price point for profit optimization
. Regressed data for consumer utility and price elasticity
. Created executive summary for recommended profit maximization and
loyalty programs
ACTIVITIES
Rutgers Association of Marketing and Strategy (RAMS)
2008 - 2010
Rutgers Chinese Christian Fellowship (CCF)
2007 - 2009
. Dinner events coordinator/executive chef
SKILLS
Bilingual in Chinese - Mandarin
Proficient in Microsoft Office 97-2003 & 2007 including:
. Excel: Regression Statistics and Solver
. Access: Database and Query Designs
Statistics and Simulation Programs - SPSS, YASAI, and R