Sales Marketing

JENNIFER MEISTER

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SUMMARY

Retail & Wholesale Supply Chains Retail Marketing/Merchandising

Brand Strategy, Development & Execution Project Management

Visual Merchandising POS Development

PROFESSIONAL EXPERIENCE

Merchandising and Marketing Consultant

MeisterWorks, Portsmouth, NH 2009-present

. Developed and implemented comprehensive merchandising and marketing

strategies for a variety of retail and wholesale environments and non-

profit organizations.

. Analyzed sales and created detailed merchandising mix and prototype

floor plans for major outdoor retailer's expansion into Chinese

market.

. Created and implemented layout, plans and in-store brand collateral

for catalog/internet company's initial flagship store. Led new store

opening process resulting in successful, on-time store opening.

Initial sales succeeded forecasts. Trained store and buying staff

with in-store merchandising techniques. Developed yearly merchandising

calendar to coordinate with marketing plans and seasonal sales.

. Led development of program expansion for non-profit to better serve

existing clientele resulting in 3-fold increase in program

participation.

Recitation Instructor

University of New Hampshire, Durham, NH 2010

Taught Introduction to Business course at Whittemore School of Business.

Presented lecture on merchandising for marketing segment.

Director of New Store Design and Openings

City Sports, Wilmington, MA 2004-2009

. Promoted to direct design and opening of aggressive new store opening

schedule.

. Spearheaded design and opening of new stores, fixture roll-outs and

major renovation within budgetary requirements.

. Increased productivity significantly by designing and directing new

opening process, decreasing opening time from over a week to a maximum

of 4 days.

. Managed 45+ person company-wide office relocation from inception to

successful completion. Collaborated with designer and architect to

create modular and cost-effective work space resulting in increased

productivity and inter-team communications.

Brand Manager

. Founded department to establish comprehensive in-store brand

consistency and customer experience.

. Established in-store merchandising strategies and communication

vehicles. Developed company-wide standards for in-store merchandising

standards, POS programs, signage and customer information collateral.

. Led development of implementation of CS brand, including logo

development and trademark process.

. Created yearly Merchandising and Marketing Calendar.

Marketing and Visual Merchandising Director

KitchenEtc, Exeter, NH 2004

. Recruited by Board of Directors to develop and lead a revised

marketing and merchandising strategy for company-wide turnaround.

. Piloted strategic redesign of marketing focus from insert to direct

mail campaign based upon sales analysis, including traffic and average

ticket, of promotional activity.

. Initiated sales sq.ft. analysis of key categories to refocus store

layout and spatial relationships leading to increased same store

sales.

. Media spokesperson for company.

Merchandising and Marketing Consultant

MeisterWorks, Portsmouth, NH 2000-2004

. Developed and implemented comprehensive marketing and merchandising

strategies for a variety of retail and wholesale environments and non-

profit organizations.

. erehwon mountain outfitter: As interim marketing director,

collaborated with Board of Directors and CEO to establish brand

strategy through introduction of consistent mail campaign resulting in

significant increase in redemption rates. Established and oversaw

grass-roots marketing execution for new category introduction

resulting in increased awareness and significant first-year sell-

through.

. Billings Farm Museum: Led established non-profit museum through total

shop revitalization from defining mission to product assortment, store

and fixture design resulting in 30% sales increases.

. Woolrich: Created sq.ft. plan-a-gram selling approach for company's

concept shop store program resulting in roll-out at company annual

meeting.

. Sharon Arts Center: As interim director, directed revitalization of

Sharon Arts Center shop and gallery. Created lifestyle merchandising

approach resulting in double-digit holiday sales increases.

Marketing Director

New England Classic, Portland, ME 1999-2000

. Full responsibility for all marketing strategies, programs and

communications for home interior product line.

. Created and orchestrated successful introduction of new product line

launch including all image shots, POS and collateral.

. Managed 3rd party advertising agency, PR and photographer

relationships. Staged product shots (still in use).

. Revamped trade show booth reflecting updated product line and

strategy.

. Managed website contact ensuring focus meshed with revised

initiatives.

Director of Visual Merchandising and Design

Eastern Mountain Sports, Peterborough, NH 1987-1998

. Founded department with full responsibility for total store design and

visual presentation for 75+ store specialty outdoor retailer. During

tenure, number of stores and sales tripled.

. Established and directed maintenance of presentation standards for

chain by taking group of under-performing camping stores to a niche

leader.

. Initiated and orchestrated production of chain-wide communications to

both train associates in standards and dispense key merchandising

initiatives.

. Developed multi-media in-store clinics and seminars to dramatically

increase store standards.

. Collaborated with GM and buyers to develop fixture capacity and plan-a-

gram programs to significantly increase turn and sales sq. ft.

. Orchestrated joint effort of marketing position strategies creating

memorable and lucrative seasonal stories and themes.

. Designed more than 70 new store and renovations; orchestrated new

store prototype project resulting in more customer-friendly shopping

environment.

. Developed ROI model for fixture roll-outs.

. Initiated and implemented sales analysis tests resulting in more

effective use of limited floor space.

EDUCATION

MBA The Whittemore School of Business and Economics, University of New

Hampshire, Durham, NH

BS Penn State University, State College, PA

ADDITIONAL EXPERIENCES AND AFFILIATIONS

Board Member and Chair of Programs Committee-Women's Business Center,

Portsmouth, NH

Facilitator and Steering Committee Member-Portsmouth Listens, Portsmouth,

NH

Co-chair of Market Square Day event, 2008-UNH Seacoast Alumni Chapter

Volunteer-Celia Thaxter's Garden and the Shoals Marine Lab, Appledore

Island, ME

Volunteer-Pease Greeters, Portsmouth, NH

Newsletter Committee Member-Leadership Seacoast

Volunteer-The Music Hall, Portsmouth, NH

Leadership Seacoast, Class of 2010[pic]

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