Marketing Manager
Resume:
Jaci McQuesten
****-** ***** ***** ***** Byron Center, MI 49315
****.*********@*****.***
Dynamic, results-driven business professional with repeat success launching marketing campaigns and managing
innovative products, promotions and programs. Focused on building strong relationships with business partners and
customers to attain positive results leveraging background in marketing, sales, client relations and project management.
PROFESSIONAL EXPERIENCE
Sears Holdings Corporation - Hoffman Estates, IL February 2008 - Present
Marketing Planning Manager - Sears Format
Responsible for managing and optimizing an annual circular budget of $250M for 929 full-line stores
Develop circular strategies and promotions for a $16.8B retail organization
Develop, communicate, and lead execution of the format planning process for organization
Plan content/offers of print, broadcast advertising and national promotional offers to achieve positive net contributions
in collaboration with Business Units
Develop and implement both format and customer segment marketing plans in conjunction with the Business Units to
achieve strategic goals and objectives
Lead and coach Business Units and vendors to ensure an integrated Marketing approach and plan
Marketing Planning Manager - Kmart Pharmacy
Out In Front Award: Top honor within SHC Marketing awarded for successful marketing promotions
Developed the marketing strategy for a $2B Pharmacy business across all marketing channels
Planned and implemented promotions resulting in an incremental $40M in sales volume for 2009
Managed creative development, production and communication for all marketing programs
Responsible for managing and optimizing an annual marketing budget of $17M for 1,100 stores
Lead the re-branding campaign to position Kmart Pharmacy as partners in everyday health
Integrated marketing campaigns contributed to positive script counts for the first time in seven years
Developed co-marketing programs with the Drugstore department and leveraged vendor partnerships
7-Eleven, Inc - Dallas, TX October 2006 - February 2008
Marketing Specialist
Responsible for an annual marketing budget of $15M supporting 7,100 North American stores
Planned and implemented marketing programs for the Fresh Foods, Hot Foods and Bakery categories
Managed Sports Marketing sponsorships with 20 professional teams as well as the 7-Eleven Indy Car
Developed marketing campaign for a new nationwide Hot Food program that beat sales forecasts by 30%
Lead the conversion of a store into a Kwik-E-Mart, supporting the award winning Simpson’s promotion
Albertsons, LLC - Fort Worth, TX August 2000 - October 2006
Loyalty Marketing Analyst
Responsible for the forecasting, analysis and monitoring of all loyalty marketing programs
Developed and implemented analytical tools to support the businesses planning processes
Shared key learnings from card data to influence and guide merchandising strategies
Advertising Specialist
Liaison to advertising agencies, pre-media production facilities and local media partners
Responsible for the development of the creative vision and strategic intent of promotional messaging
Assisted with the implementation and execution of all divisional advertising plans and activities
Department Manager
Responsible for implementing promotional and sales strategies
Responsible for supervising employees, ordering, managing inventory and forecasting goals
PROFESSIONAL EDUCATION
Bachelor of Science in Business Administration
Oklahoma State University- Stillwater, OK December 2003
Major: Marketing
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