Manager Management
Resume:
Joel Gardner
*** ********* ****** . **********, ** 01803
208-***-**** (Google Voice) . *********@*****.***
Web and New Media Professional
SUMMARY OF QUALIFICATIONS
Self-directed and focused, a marketing and web technology professional with
over 15 years of experience in media, marketing, and web development.
A problem solver, able to see the big picture while focusing on details,
integrating creative vision with technical know-how.
A skilled developer and webmaster, using the latest web technologies,
trends and best practices to effectively create and manage websites, mobile
applications, and other new media assets.
Motivated and disciplined, working as a full-time telecommuter in a fast-
paced media environment since 2005.
Website development and design Creative and technical writing
Social Media marketing and Multimedia production and editing
monitoring Project management and coordination
Content strategy, creation and
management
PROFESSIONAL EXPERIENCE
Newport Television, Little Rock, AR
Content Manager
December 2007 -
present
Webmaster
January 2005 -
November 2007
Hired as the station's first full-time webmaster to develop online
presence. Responsibilities expanded to encompass all "new media" including
websites, mobile applications, podcasting, blogs, SMS and social media.
Duties
. Maintain and update FOX16.com and CWArkansas.com including web pages,
ad server, and video publishing platform
. Develop content strategy and manage web producers to insure website
content is continually updated
. Act as liaison between corporate Internet division and management,
translating technical documents and concepts into accessible language
for department heads
. Train and support sales team in marketing available web and mobile ad
products to clients
. Create web-based "extras" for news stories which extend news content
with interactive visual aids
. Oversee social media initiatives on Twitter and Facebook
. Provide technical support in the use of the content management system
and video publishing platform for producers and reporters
. Proofread and edit news stories for online distribution
Accomplishments
. Three major redesigns of FOX16.com and CWArkansas.com
. Increased FOX16.com page views from less than 350,000 per month to over 3
million per month
. Increased FOX16.com video views from 3,600 per month to over 80,000 per
month
. Instituted best practices for FOX 16 News content to ensure consistency
among content producers on website
. Created social media strategy and policy for FOX16 News
Studio 305 Web Development and Marketing
Owner / Freelance
October 2003
- Present
Serves as a means to develop new skills and advance technical knowledge.
. Consult, design, build, maintain, and host websites for clients using
PHP, MySQL, HTML, and JavaScript
. Projects include: building database-driven websites, installing and
modifying open-source content management systems such as WordPress,
designing and distributing email newsletters in Constant Contact,
MailChimp, and phpList.
. Consult with clients on marketing websites using search engine
optimization and advertising
. Maintain Linux-based server running PHP and MySQL
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University of Arkansas at Little Rock
Online Video Production Specialist
September 2004 - December 2004
Supervised a successful transition from one content management system to
another for an online Master's degree program.
. Edited and posted video to be streamed online
. Served as liaison between professors and office of Scholarly Technology
and Resources
. Researched and recommended hardware and software purchases
. Optimized online production studio to improve efficiency and quality
Clear Channel Television, Little Rock, AR
Senior Promotions Producer, FOX 16 and UPN 38
January 2002 - September 2004
Promotions Producer, FOX 16
December 1998 - January 2002
Hired to revitalize station's on-air image. Instrumental in establishing
consistency between online and on-air branding.
. Scripted, shot, produced, and edited original promotional material for
news, events, image, public service announcements, etc.
. Assisted in development and execution of all on-air and off-air
marketing campaigns including press releases, print, outdoor, radio,
and television
. Created and prepared video content for sales presentations distributed
on CD and DVD
. Developed and managed opt-in email newsletter for viewers
. Redesigned station website
. Established and moderated online chat room for viewers
. Five time Employee of the Month recipient
. FOX Network Monument Award, Best Image Spot
KMSS-TV FOX 33 / KSHV-TV UPN 45, Shreveport, LA
Promotions Manager
January 1997 - December
1998
Promotions Producer
August 1995 - January
1997
Hired as an editor and producer, advanced to department manager.
. Supervised employees and operations of promotions department
. Scripted, shot, produced, and edited original commercials for movies,
events, image, etc.
. Developed and executed all on-air and off-air marketing campaigns,
including press releases, print, outdoor, radio, and television
. Three time Employee of the Month recipient
TECHNICAL SKILLS
Productivity - Microsoft Office Suite, Open Office Suite
Web Development - Adobe Dreamweaver, Adobe Flash, HTML, PHP, MySql,
JavaScript, jQuery, AJAX, CSS, RSS, XML, database design and maintenance,
search engine optimization, Wordpress, Drupal, Joomla
Graphics / Layout - Adobe Photoshop, Adobe Fireworks, Corel Printshop Pro,
GIMP
Audio / Video Production - Apple Final Cut, Adobe Audition, Avid Pro Tools,
Audacity
Photography - digital darkroom (Adobe Photoshop) production, medium format,
35mm and digital SLR cameras, black and white darkroom production, video
production: lighting, photography, editing
Other - computer network setup and administration, PC construction and
maintenance
EDUCATION
Centenary College of Louisiana, Shreveport
Bachelor of Music, Orchestral Performance
Dale Carnegie Course
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Work Examples
FOX16 KLRT-TV
http://www.fox16.com/
Created template for site using elements supplied by the art department.
Responsible for all day-to-day updates and maintenance, creating new
content and pages, manage news content posted by news department,
administer users and privileges for content management system, manage ad
server and web statistics reporting application.
Arkansas Recereation and Parks Association
http://www.arkarpa.org/
Custom built database-driven site built using PHP and MySQL. Includes a
web interface which allows the organization's membership database to be
administered by personnel with proper credentials and a custom content
management system.
Arkansas Floodplain Management Association
http://www.arkansasfloods.org/
Custom built database-driven site built using PHP and MySQL (design not
mine). Includes a web interface which allows the organization's membership
database to be administered by personnel with proper credentials.
Wes Leisy, Realtor
http://www.wesleisy.com/
Created graphics and customized template. Wrote custom plug-ins for AJAX-
driven home listings display. Site is built on open-source content
management system Open-Realty.
References
Shari Erwin
Web Communications Coordinator
University of Arkansas at Little Rock
2801 S. University Avenue
Little Rock, Arkansas 72204
**********@*****.***
Danny Straessle
Arkansas Floodplain Management Association
Communications Chairman
P.O. Box 3251
Little Rock, AR 72203-3251
*****@**************.***
Brant Collins
CEO
Collins Media, LLC
121 Point West Circle
Little Rock, AR 72211
*****@************.***
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