Marketing Sales

Professional Summary

Experienced marketing communications professional with superior

communication, project management and organizational skills. Proven

ability to create, execute, and track successful Marketing campaigns.

Areas of Expertise Include

(Marketing Research & ( Trade Show & Event ( Database Management

Analysis Planning

( Campaign Planning & ( Budget Preparation & ( Interactive & Direct

Execution Planning Marketing Development

Experience

CABLE & TELECOMMUNICATIONS ASSOC. FOR MARKETING (CTAM) Alexandria, VA

A non-profit association that provides education, recognition and networking

opportunities, and manages cooperative initiatives for cable companies, content

providers and others who supply products and services to the cable industry.

Direct Marketing Manager August 2010 - Present

Execute marketing strategies including management of operations, performance

analysis, financial management, and facilitation of Multiple System Operator

(MSO) participation. Key responsibilities include:

Manage National MSO Movers Direct Mail Program for 12 participating MSOs

Work with internal team to recommend changes and improvements to individual MSO

based report analysis

Prepare and present Monthly Operations Review conducted with each member MSO

COMMONWEALTH ONE FEDERAL CREDIT UNION Alexandria, VA

A full-service financial institution with a diverse membership with branches

located in the Washington D.C. metro area, Harrisonburg, VA, and Front Royal, VA.

Marketing Manager February 2008 - May

2010

Managed the Marketing Department which oversees company branding, public

relations, internal and external communications, advertising, and Marketing

Customer Information File (MCIF) database. Key responsibilities included:

Developed marketing communications campaigns and promotions for the credit union

Managed company website and content

Developed point of sale marketing and merchandising for 10 branches

Managed company branding message and consistency

Managed internal staff and external member monthly newsletters - print and

interactive media

Developed yearly marketing budget and strategic goals

YELLOWBRIX, INC. Alexandria, VA

An eContent provider for websites, intranets, and portals with real-time current

awareness information.

Marketing Communications Specialist October 2005

-February 2008

Coordinated and assisted in the development, tracking, reporting and general

support of all marketing lead generation and sales

programs. Key responsibilities included:

Assisted in development of marketing communications materials for current and new

product campaigns

Composed customer case studies and produced a current client marketing

demographic report

Developed HTML scripting for email marketing campaigns and executed to

prospective clients and current clients

Created, manage, and track Google SEM campaigns

1 SOURCE CONSULTING, INC. Washington, DC

A strategic solutions firm supporting clients in the public, non-profit, and

commercial sectors consulting on business, strategic

and IT Solutions.

Marketing Communications Specialist February 2005 - October 2005

Planned communications implementation strategy. Wrote press releases, media

inquires. Coordinated conference/trade show

plan and targeted marketing campaigns. Key responsibilities included:

Handled event and trade show logistics and assisted in creation of sales

presentations

Supported business development with government contract Request For Proposals

(RFPs)

Assisted in the development and training of a Work Scope Element (WSE) database

for 1 Source and its partners

STRATEGIC FORCASTING, INC. Washington, DC

A global intelligence online subscription and consulting services company.

Marketing & Sales Coordinator July 2003 - January 2005

Coordinated and assisted in the development, tracking, reporting and general

support of all marketing and sales programs.

Key responsibilities included:

Managed sales pipeline including distribution, assignment and monitoring of sales

funnel activity,including generating metrics for direct sales and campaign

reports

Created online surveys and follow-up interviews with customer base

Assisted with outbound lead management programs including list management,

campaign tracking,and analysis for eMarketing programs

Skills

Software Applications: Microsoft Office including: XP, Word, Excel, Access,

Outlook, Publisher, Visual Basic,Powerpoint, Project aswell as Quicken;

Adobe Creative Suite including: Photoshop, Illustrator, inDesign, and

Dreamweaver; Harland Touch Analyzer

Internet Applications: Salesforce.com, Survey Monkey, Bronto Email

Marketing Software, Intuit Web Content Management System, Google Adwords,

Google Analytics

HTML: Intermediate Level; CSS: Intermediate Level

Education

MARY BALDWIN COLLEGE Staunton, VA May 2003

Bachelor of Arts in Marketing Communications and Asian Studies with a minor in

Economics.

Achievements

CUNA's 2009 Desjardin Youth Financial Literacy Award: Placed 3rd in State

of VA.

2009 American Graphic Design Award: National award winner for CommonWealth

One's 2008 Annual Report.

Contact this candidate