Marketing Sales

Maureen A. Murray

***B Foothill Road ( Bridgewater, NJ 08807 732-***-**** (

*******@****************.***

PUBLIC RELATIONS, MARKETING & COMMUNICATIONS WRITER

BUSINESS DEVELOPMENT SPECIALIST, MEDIA RELATIONS STRATEGIST

Explosive Success in Story, Campaign, and Strategy Development

Delivering Effective PR/Marketing/Media Communications for Diverse Industry

Markets

Multi-faceted, gifted communications writer and strategist with solid track

record in driving significant revenue growth and brand awareness for

diverse clients; consistently exceeds all expectations. Improves profits

for both clients and agencies, delivering effective lead

generation/employee engagement initiatives via diverse media channels.

LEAD GENERATION/CONVERSION SUCCESS - AREAS OF COMMUNICATIONS EXPERTISE

E-Communications ( Print/Digital Newsletters ( Web/SEO Content ( Blogs (

Social Media ( Direct Marketing ( Ad Copy

Press Releases ( Press Kits ( Bylined Articles ( Informational/Educational

Articles ( Product Spotlights

Media Advisories ( Thought Leadership Pieces (Executive Biographies ( Case

Studies

Presentations ( Corporate/Marketing Brochures ( Book Manuscripts

(Employee/Training/Benefits Manuals

DIVERSE INDUSTRY EXPERIENCE

Wellness/Health Care ( Education ( Manufacturing/Packaging ( Real Estate (

Technology/IT ( Banking ( Food & Beverage Non-Profits ( Associations (

Telecommunications ( Waste Management ( Health Benefits Administration

Printing & Promotion ( Pharmaceutical ( Insurance/Financial Services

PROFESSIONAL NARRATIVE

The Write Stuff...etc., LLC, Bridgewater, NJ 2000 - Present

PRINCIPAL ( PR/MARKETING/COMMUNICATIONS & BUSINESS DEVELOPMENT CONSULTANT

Serve in numerous roles to support revenue growth, market penetration, and

brand engagement for full-time/contract and agency clients functioning as

Director of PR/Media Relations, Marketing Director, Community Relations

Manager, Web/SEO Content Writer, Advertising Copywriter/Copyeditor, Media

Spokesperson, Event Planner, Ghostwriter, Editor, and Proofreader.

HIGHLIGHTED ACHIEVEMENTS & SUCCESSES

DRIVE SIGNIFICANT REVENUE GROWTH

Develop and author effective lead generation and conversion communications:

. Increase lead generation by 20-25% for numerous agency clients:

conceiving/writing engaging, highly effective communications copy for

various platforms including public relations, advertising, web/digital

and print mediums.

. Drive substantial revenue growth for digital communications agency:

consistently develop/deliver highly effective lead generation

campaigns for clients, resulting in the renewal of four annual

programs for the agency.

. Conceive, pioneer, and execute international communications strategy

resulting in the first-ever European clients within six months:

recommending program expansion for cosmetic formulation company,

conceive/write ad copy and corporate biography for international trade

publication.

. Generate notable increase in business by conceptualizing/authoring

500+ wellness article campaign: targeting and ghostwriting

digital/print articles in eight separate wellness categories to

inform, educate, and convert clients/subscribers for chiropractic

offices subscribed to a leading chiropractic website.

Provide expertise in web, digital, and SEO communications strategy:

. Solely research and develop SEO/keyword-optimized 200+page website for

dental client: will be mass marketed to the dental profession

throughout North America, UK, Australia, and India starting in June,

2011.

. Research, develop outline, and write comprehensive website copy (up to

200+pages) for diverse industry client: producing effective employee

relations and marketing outreach strategy for the dentistry,

chiropractic, vision care services, packaging, manufacturing, and many

other markets.

. Increase web traffic substantially for packaging client:

developing/writing six thought leadership articles per year, including

'The Top 5 Packaging Trends for 2011' picked up by Whole Foods

Magazine and numerous online portals.

Maureen A. Murray 732-***-**** ( *******@****************.***

Page 2

The Write Stuff...etc., LLC, Bridgewater, NJ 2000 - Present (Continued)

Execute a wide spectrum of business development/communications initiatives:

. Author corporate intranet communications for leading food chain

cooperative client, Wakefern Food Corporation: writing content on

product launches and corporate/employee news to educate and engage all

levels of employees.

. Dramatically increase membership dues and non-dues revenues for state

association: executing ambitious prospecting/networking strategy to

secure new members and platinum sponsors, generating $200k+ in new

revenue in one year.

. Orchestrate community relations event strategy for healthcare program

provider: producing annual 'Kids Day America' event to promote health

and safety awareness, perform health screenings, and increase lead

generation/conversion rates.

. Execute successful technology/product award-submission campaign:

securing client recognition as one of ten finalists for the '2010

Business of the Year' (101+ employee category) awarded by NJBIZ

Magazine.

. Research, interview, and author numerous award-winning corporate

bios/case studies: garnering Brandon Hall's 2007 Excellence in

Learning Awards, Bronze Medal for Best Learning Team, for Convergys

Corporation; OHAUS Corporation Award for Most Innovative Use of

Products for the University of Florida's Behavioral Neuroscience Lab.

. Expertly capture the history, legacy, and essence of a fourth-

generation company: researching/authoring copy for client's 100th

Anniversary Book, receiving accolades from immediate past Chairman/CEO

for exceptional depiction of himself and the company.

GENERATE SUBSTANTIAL BRAND AWARENESS AT THE NATIONAL LEVEL

Catapult brands to new levels quickly by executing effective PR/media

strategy:

. Propel non-profit startup to national level within six weeks executing

effective media strategy: orchestrating national press conference by

securing newscasters from every major television station (ABC, NBC,

CBS, FOX, PIX, WOR, Telemundo, NJ12) within a demanding six-week

timeframe and with no prior media contacts.

. Secure major trade publication coverage for micro chip manufacturer:

garnering an interview for the president and feature article coverage

with a link to company's newly released videos on the YouTube channel.

. Drive significant increase in website traffic and lead conversion for

numerous clients: executing a well written and carefully targeted

online/offline (trade publication) media placement strategy.

MAKYLE PRESS, INC., Freehold, NJ 1993 - 1999

Business Development ( Sales/Marketing ( Operations

Boosted revenues by 50% annually; developed/executed aggressive sales and

marketing campaign.

EDUCATION

MBA Coursework, MBA program, Seton Hall University, South Orange, NJ

Bachelor of Arts degree in English, Fairfield University, Fairfield, CT

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