Dana Michaels
San Francisco, CA 94131
************@*********.***
Objective: A challenging position with opportunity for advancement and
growth that utilizes my extensive experience in management, administration,
sales, marketing, advertising and client services.
Employment Experience
Kelly Services (2004 - present)
Tasks include accounting and billing, trade shows, call center
reservations, cold calls, fundraising, general administrative, clerical
work and computer work.
Census Taker (Enumerator) (4/10 - 6/10)
US Census Bureau, Field Division, San Francisco, CA
Interviewed people, going door to door, and on the telephone and recorded
data on a national form.
Marketing and Research Consultant in Health/Human Services (1992 - present)
Work with consultants to health and human service agencies in California
and New Mexico, providing technical and administrative support. Tasks
include research, data collection, telephone interviewing, analysis,
reports and database creation and maintenance. Assignment examples include:
(a) Internet research for federal and state grant opportunities, (b) survey
of health services providers as part of a statewide needs assessment, (c)
administrative support to a nationally recognized plan for Pandemic flu in
New Mexico, and, (d) social marketing activities including teaching safer
sex and risk reduction techniques.
Business Development Consultant (1980 - present)
Develop leads and promote company services and products by attending trade
shows and contacting prospects via phone, internet, and in person. Set up
new businesses including facilities, IT, purchasing and hiring.
Realtor (2002- 2004)
Brown Bear Realty, San Francisco, CA
Real Estate license May 2002 - 2010. Member of Realtor's Associations
(National, California and San Francisco). Sales, prospecting, marketing and
all facets of sales administration, including creating and managing
databases, writing proposals and making presentations.
Sales Director (2000 - 2002)
ChemIndustry.com, San Francisco, CA
Achieved successful sales of web-based products - Internet priority
listings, web ads, "push" email newsletters and affiliations. Activities
included ad development, strategic planning, marketing (including promotion
at trade shows) and development and design of customer website content.
Conducted extensive cold calling and explained new technology to prospects
in the chemical industry that were unfamiliar with the importance of
Internet search engines. Provided all facets of sales administration.
Internet Sales Manager (2000 - 2001)
Software Development Magazine, CMP, San Francisco, CA
Sold Internet ads for Software Development Magazine website. Worked in a
team that increased sales by improving coordination between web, print and
trade show sales efforts. Excelled at intensive 5-day sales training
program for top CMP sales reps. Provided all facets of sales
administration.
Internet and Classified Sales Manager (1999 - 2000)
101communications/Boucher Communications Inc., San Francisco, CA
Developed new products and services for online and print magazine,
Enterprise Systems Journal. Created, managed and recruited writers for
Careerplace, a new print and online section that enhanced magazine sales.
Tasks included writing ad copy. Provided all facets of sales
administration.
Sales Manager (1996 - 1998)
CAV Distributing, South San Francisco, CA
Sales manager for distributor of laser discs and DVDs. Responsible for
highest grossing accounts. Cold called for new accounts. Hired, trained and
supervised sales team. Project Manager for large-scale rollout of a new
format (DVD).
North American Sales and Marketing Coordinator (1994 - 1996)
Reed Elsevier/Cahners Asia Limited, San Jose, CA
Executive Assistant for Director of North American sales team of Asian
electronic and management trade magazines. Provided marketing, sales
presentations and inside sales. Coordinated events, including U.S. tour by
Chinese government electronic officials. Managed client databases and
magazine distribution lists for Hong Kong corporate office.
Experience and Skills
. Management experience includes strategic planning, launching of new
businesses, and project management, including day-to-day oversight of
projects.
. Experience in human resources includes supervision, recruitment, hiring,
orientation and training, payroll, insurance and other benefits,
workplace conflict resolutions, diversity issues.
. Budget experience includes development and oversight of operating
budgets, forecasting, accounting and purchasing.
. Extensive expertise in diverse Information Technology (IT) systems:
o Platforms/Operating Systems: Windows, Macintosh, UNIX
o Database/Spreadsheet Software: dBase, ACT, Filemaker Pro, Access,
ACCPAC, Excel
o Accounting Software: ACCPAC, Quicken
o Word Processing: Word and Word Perfect
o Presentations: PowerPoint
o Inventory Software: Seagull Scientific BarTender RFID, ACCPAC
o Internet Tools: LAN support, web page design tools, design of
Internet search engines, and software for tracking and reporting of
website utilization
. Marketing experience includes research, analysis and development of new
markets, presentations, product development and creating ad copy.
. Experienced in sales of print, electronic and search engine ads,
developed new business and serviced accounts. Real estate sales.
. Executive Assistant to Directors and Board of Non-profit.
. Administrative and management experience in the transportation, hotel and
restaurant industries.
Education
High School graduate with some college. Classes in Strategic Planning,
Marketing, Managing and Leading Organizational Change, Management Skills,
Building High Productivity Teams, Performance Review and Appraisal,
Personnel Policies and Issues, Handling Conflict in the Workplace,
Situational Leadership, Managing Personal Growth (as applies to business),
Managing the Stress in Your Life and Diversity Issues, including Racism.
Current and Previous Activities
Mensa, Toastmasters, community volunteer activities including youth
mentoring