Sales Manager

AMR ASSAL

**** ******* ** *** ****** CA ***** – Tel. 415-***-**** – email: ********@*****.***

PROFILE

Highly experienced in product lifecycle including, product definition, positioning and strategy. Strong passion for

defining/analyzing user experiences/markets. High-energy entrepreneur with technical and business problem solving

skills. Proven work experience in product management/marketing at high tech start-ups and market leader

corporations. Interests: enterprise software, on-demand web-based applications, collaboration and social media.

EXPERIENCE

ISQ Online, San Carlos, CA

Founder (6/07 - present)

• ISQ’s objective is to develop solutions for social “sharing the act of” online shopping

• Received US patent “7,853,881 B” covering interaction between social network members

while shopping online, among other activities

• Developed two prototypes a web-site embedded version and a Facebook application

• Activity currently limited to selling or licensing patent

PGP, Menlo Park, CA

Sr. Product Manager File Encryption Products (5/08 – 11/09)

• Managed multiple releases of PGP’s NetShare and Command Line, a suite considered by

management the basis for the future of PGP (yearly revenues approx. $13M).

• Developed a multi-year strategy for managed file transfer/workflow/collaboration

• Managed partnership for Command Line on IBM Power Series and mainframes

• Revamped Command Line pricing to utilize a very flexible incremental licensing model

• Performed both product management (/Roadmaps/MRD/PRD/Beta .. etc ) and product

marketing functions (sales presentations, training, webinars)

• Worked very closely with sales and engineering to seal deals as issues arose with products

• Constantly interacted with customers to ensure satisfaction and gather requirements

DigitalPersona, Redwood City, CA

Sr. Manager, Product Marketing and Management (10/06 – 3/08)

• Managed DigitalPersona’s enterprise authentication products with annual revenue over $8M

• Worked extensively with executive team on 3-year strategy and product pricing

• Talked extensively with analysts and media.

• Worked closely with sales (and customers) both for requirements gathering and closing deals

• Launched several major and minor releases (complete product lifecycle)

• Conducted ongoing webinars to train the channel

• Developed product messaging, collateral, sales tools and product roadmaps

Phoenix Technologies, Milpitas, CA

Sr. Manager, Product Marketing and Management (9/04 –4/06)

• Responsible for Phoenix’s co-branded authentication and port control security products

• Defined consumer and mobile enterprise applications strategy for the Instant On Platform.

• Evaluated and selecting partners and solutions.

• Performed competitive analysis.

• Managed partnerships with McAfee and Yahoo! among others.

• Increased Instant On Platform revenue for FY05 to $14M from $6M in FY04.

• Managed the next release of “Instant On” Phoenix Platform from inception to launch.

• Developing product messaging, collateral, sales tools and product roadmaps.

KT Partners, LLC, San Mateo, CA

Strategic Marketing Consulting (2/02 –12/04)

• Positioned diCarta, the leading enterprise contract management solution, in several vertical markets

including health care, technology and corporate governance space (Sarbanes-Oxley). Developed appropriate marketing

messages, collateral, sales tools and ROI calculators.

• Advised stealth-mode startups focused on CRM, online dating, and social networking and

discovery. Provided product definition and strategy, as well as marketing strategy.

• Developed collateral and web site for Secorix Inc. a risk management startup.

A. Assal, Page 2

• Repositioned, along with executive team, RiskWatch Inc., A Security Risk

Management solutions provider as an enterprise solution provider. Worked closely with

executive team to develop the new business plan. Developed an annual marketing plan and

budget. Developed and managed company presentations, collateral and website.

Click To Market Inc., San Mateo, CA

VP of Product Management and Acting GM- (7/98 to 11/01)

Click To Market, a CRM (SaaS) company, focused on in-context customer intelligence gathering and

analysis as a means to develop, maintain and manage client relationships.

• Ran all aspects of the business, from overseeing the technical direction and system architecture to

executing its fund-raising and partnership strategies. Company broke even in 2001.

• Defined company and product solutions strategy.

• Defined product releases and user experiences working with multi-disciplinary groups including

sales, support, engineering as well as clients

• Identified best markets for company and established a large sales pipeline in Financial,

Pharmaceutical and Media industries.

• Delivered business plan and presentations that lead to $2.8M in funding.

• Negotiated and closed deals with key strategic clients and partners such as Bank of America,

CondeNast, Rational Software, Netcentives, Alta Vista and AllBusiness. Contracts generated $500K in 6

months.

• Managed the development of all marketing content and activities.

Versant Object Technology, Fremont, CA

Director of Internet Product Marketing (8/97 to 4/98)

• Defined Versant’s Internet strategy.

• Briefed analysts, press and customers on Versant’s Internet strategy and direction.

• Launched VersantACE, an integrated solution for Java-based enterprise wide applications.

• Managed the partner relationships for VersantACE initiative, including Rational Software,

NetDynamics (acquired by SUN) and Tibco.

CyberPlus Corporation, San Jose, CA

Director of Product Management (8/96 to 8/97)

• First non-founder employee at a start-up that developed a Java-based electronic medical record

system for large ambulatory care clinics.

• Played a significant role in shaping the company and product strategy.

• Worked with product development to complete a fully functional application that was demonstrated

in Sun Microsystems’ booth at the largest healthcare show (HIMSS 96).

• Developed product and company collateral.

• Managed CyberPlus’ relationships with all 3rd party software companies and Healthcare entities.

Eventus Software Inc., San Francisco, CA

Director of Product Management (2/95 to 8/96)

Brought on board to apply Oracle Server and market expertise to coordinate various technical and marketing

functions for Eventus' database administration products.

• Managed the product release process from planning to production.

• Developed various marketing materials including data sheets, presentations and demos.

Became the focal point for client contact.

• Communicated with current and potential customers both to position and sell the products,

and gather requirements for future enhancements.

• Managed Eventus' relationship with Oracle.

• Briefed market analysts.

• Conducted competitive analysis, customer visits, presentations, product demos, sales force

training.

• Targeted Product marketing efforts resulted in the doubling of yearly revenue to over

$2.3M.

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Oracle Corporation, Redwood Shores, CA (7/92 – 2/95)

Senior Product Manager, Server Technologies Division

• Managed releases 7.1 and 7.2 of the Oracle Server.

• Worked closely with development and technical support teams to address critical customer issues.

• Worked with a cross-functional team to successfully re-engineer Oracle’s Beta programs process.

• Managed the Beta program for release 7.2 from client preparation, selection and training to product

launch.

Product Manager, Server Technologies Division

• Responsible for technical marketing and product management of Oracle's Programmatic Interface

products within the product planning group at Oracle. This family of products included Oracle's Precompilers, SQL*Module

and Oracle Call Interface.

• Worked closely with high-level management, development, technical support, product lines,

technical writers and customers to ensure successful rollout of products.

• Held and moderated product review meetings, which included development, product management

and in-house end-users, for major planned new features for the Programmatic Interface products.

• Conducted training n Europe

• Successfully managed critical customer issues. In one such case the customer placed new orders

worth $300,000.

• Additional responsibilities included developing technical and marketing collateral and

presentations, leading regular meetings with product line groups, developing customer surveys and training employees in

Programmatic Interface products.

CONSULTING EXPERIENCE

Diversinet Corporation, Toronto, Canada

Business Development Consulting (5/98 to 11/98)

• Developed new markets for Diversinet’s Public Key Infrastructure Solution.

• Develop presentations, white paper and product brochures.

• Contacted potential customers and initiated partnerships.

IntelliMatch Inc., San Jose, CA

Product Management Consulting (1994)

IntelliMatch was a startup that developed skills/resume management software.

• Defined and wrote the product specification and requirements.

• Worked with development on the design of the Oracle database and the first release.

• Presented product concepts to potential customers and partners.

• Developed an alliance program for partners.

Seagate Technology Inc., Scotts Valley, CA

Interface Board Project (1991)

Northern Telecom Inc. and Bell Northern Research, Mountain View, CA

Design Verification Against Corporate Standards Project (1989-1991)

Northern Telecom Inc., Santa Clara, CA

LASAR Simulation Project (1988-1990)

EDUCATION

• Ph.D. in Electrical and Computer Engineering, 1986 UC Santa Barbara.

• Enrolled in MS in Computer Science, Stanford University 1990-1992 (over 40 units).

• MS Electrical Engineering, Cairo University, Egypt.

• BS (Distinction with Honor), Electronics and Communications, Cairo University.

LANGUAGES Fluent in English, Arabic and some knowledge of French and German.

AWARDS AND GRANTS

• Recipient of $100,000 grant from Northern Telecom for simulation of circuit boards.

• Recipient of $20,000 grant from NSF for set up of a digital signal-processing laboratory.

• Awarded "Most Inspirational Instructor" 1989 by Applied Magnetics Co. and the students of the

Electronic and Electrical Engineering Department at Cal Poly, San Luis Obispo.

• "Meritorious Performance and Professional Promise" by Cal Poly, San Luis Obispo, 1990.

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