PO Box **
Morris
Plains, NJ *****
**********@*****.***
Mark Axelrod
( Operational Management ( Direct Mail
Expertise
( Production/Project Management ( USPS Knowledge
( Strategic Business Development ( Print Buying,
Print Production
( Strong Client/Customer Intuition ( Vendor
Relationship Management
( Database Development ( Cross Functional
Performer
( Integration & Implementation Specialist ( Creative
Marketing Concepts
Accountable, results driven, "hands on" diplomatic executive ready to
contribute, marketing/sales expertise, operational/production management,
outstanding customer service with superior written and verbal
communications skills. Consummate professional looking for a challenging
opportunity to join a growing, financially stable operation interested in
creating/building image, sales and developing new business opportunities
while improving operational structure and profitability.
Summary:
Entrepreneurial spirited, experienced executive manager with exceptional
interpersonal communication, marketing and sales skills. Conscientious,
resourceful, goal oriented problem solver with a flair for the creative,
sense of urgency and the desirable "can do" attitude.
JCII Corporation - NJ 2002 -
Consultant - On Call
Participate in evaluations of real estate, food & beverage
concepts/operations and marketing initiatives for hospitality investment
group. Provide research, intuitive analysis and forecasting of potential
opportunities and of existing operations.
Reliable Envelope, Elmwood Park NJ 2006 - 2008
VP Mailing Operations
( Successfully coordinated and implemented new direct mail division into
existing print operation.
( Efficiently integrated direct mail production with prepress, offset and
bindery functions.
( Responsible for staffing, training, production procedures and
integration of SOP protocols.
( Day to day operational management of division
( Increased client retention and satisfaction through the introduction of
several USPS products resulting
in greater postage savings, faster delivery times and overall lower
production costs.
Direct Mail Consultant 2005 - 2006
Self Employed
Consulting services for a wide variety of existing and start-up print/mail
operations throughout New Jersey. Offering equipment and software
recommendations, sales and marketing programs, USPS relationships
maximizing operational efficiency, facility management evaluation,
production optimization, training of estimating, sales and CSR staff.
Performed within allotted budget and timeframes to exceed client
expectations and profitability.
Hammer Press, Parsippany NJ 2004 - 2005
Consultant - Mailing Operations
( 80,000 square foot offset print/mail facility with annual sales in
excess of twenty million.
( Successfully implemented and managed integration with prepress, offset
and bindery divisions.
( Responsible for staffing, extensive training, production procedures,
integration of SOP protocols.
( Provided equipment, software and marketing recommendations.
( Cont. )
M. Axelrod pg. 2
( Day to day operational management ensuring customer satisfaction through
completion of projects.
( In-house mail expert and resource for Sales, Estimating and Production
staffs.
( Instrumental in application of several company wide initiatives
resulting in improved communications,
seamless project execution, increased employee moral and bottom-line
profitability.
( Combined postal expertise with marketing experience to achieve and
maximize client's objectives.
Total Mailing Services, Morris Plains, NJ 2002 - 2004
Vice President of Sales and Operations
( 15,000 square foot direct mail and fulfillment facility with yearly
sales over $ 750,000.
( Operational responsibilities included budgeting, purchasing, equipment
selection, production coordination and staffing.
( Responsible for sales and marketing initiatives, customer service,
maintaining existing sales volume while developing new business in a
depressed economy.
( Assisted clients with direct mail marketing concepts, design and
implementation of marketing/sales campaigns and monitored
return/effectiveness.
( Able to retain clients and sales volume from previous company.
( Positioned and marketed company for acquisition.
Merged with Hammer Press in July of 2004.
Advantage Printing, Lincoln Park, NJ 2001 - 2002
Director of Mailing Operations
( 50,000 square foot print, direct mail and fulfillment operation with
five million in annual sales.
( Industry expert responsible for complete renovation of department
including staff training,
procedures, equipment, P & L accountability.
( Reduced expenses and increased profitability through initiation of
tighter controls, protocols, focused
sales efforts and improved inter-departmental communications.
( Major creative contributor to design/copy of company sales/marketing
materials.
( Retained client base from previous company.
Several industry challenges caused company to go into bankruptcy in June of
2002.
Business Resource Group, Morristown, NJ 1995 - 2001
Owner and Operator
( Conceived and initiated startup direct mail facility with focus on small
to medium sized local clients.
( Full sales, operating and management responsibilities.
( Grew facility from 900 square feet to over 6,000 and twelve employees.
( Developed, generated and directed sales to over $500,000 in first year.
( Second highest volume mailhouse in Northern New Jersey.
( Experienced all facets and challenges of owning and operating a small
business.
( Positioned and marketed business for eventual sale/merger.
Sold company to Advantage Printing in February of 2000.
Hospitality Operational Management Experience 1980 - 1995
Education: Emerson College, Boston, MA. Graduate, BA in Business
Communications, Marketing Concentration. 3.00 GPA. Completed BA in 3.5
years while working full time.