William Peebles
310-***-**** *************@*****.*** Santa Monica, CA
I am an experienced Senior SEO/PPC Manager, demonstrating solid analytical
and communication skills. I am adept at interacting with clients,
implementing effective online marketing strategies, and attaining the first
page positioning on all major search engines.
I am currently seeking a position which will effectively utilize and expand
upon all my acquired online marketing skills and abilities.
I bring over three years of related professional experience as follows:
Key Strengths
? SEO/SEM Techniques
? PPC Campaigns
? Staff Supervision
? Employee Training
? Market Research/Analysis
? Ecommerce
? Budget Management
? Client Relations
? Sales Proposal writing
? Re-Optimization techniques
? Team Building/Leadership
? Link Building
Professional Profile
Top Click Media, West Byfleet, UK Jan. 2008 - present
Senior SEO Executive
Top Click Media is an Internet Marketing company based in the UK, which
helps companies & organizations establish a strong Internet presence, both
via Pay Per Click Marketing and Search Engine Optimization. As the
company's chief SEO specialist I was responsible for over 25 clients at any
given time. Achievements included:
? First page rankings for my clients on Google.co.uk for a broad range of
competitive keywords such as: "plumbing", "outsourcing", "wedding
invitations", "corporate events", "career advice", "projectors", "China
holidays" and more.
? Improved the organic search engine traffic within the first year of
management of all continuing clients. Two examples are:
- An ecommerce site selling electrical goods. I increased their
traffic by 30% for a total of nearly 70,000 extra visitors. This
resulted in an extra 68,000 GBP of revenue for the year.
- A corporate events company's minimal search engine presence was
boosted by more than 300%. This translated to a 40% increase in
revenues. Also got them to page one for the term
? Authored articles for several UK online marketing publications:
SEO Is Changing
SEO: An Upturn in the Downturn
Social Media: Driving Traffic on the Cheap
Self Employment, USA & UK Jun. 2004 - Jan. 2008
Acting
Acted in productions at major theaters in the USA and UK, including: The
American Repertory Theater in Cambridge, MA, and the Cambridge Shakespeare
Company in the UK.
Sales
Direct sales experience with: Haymarket Theater Royal, London (Box Office
customer service); Pale and Bales, London (Telephone Charity
Fundraising); Dial a Phone, London (Customer Service & sales); Haymarket
Publishing (Advertising- space sales)
Education & Technical Skills
Harvard University, Institute for Advanced Theatre M.F.A. Acting
University of London B.A. (2nd Class Hons.) in Media Arts
Skills: HTML, CSS, Google AdWords, Google Analytics, Dreamweaver, PHP
MYSQL, Flash, & Fireworks
Personal Successes
? Member National Youth Theatre of Great Britain (16 places from 4500
applicants)
? Starting Forward, University of London Soccer team
? Winner, Jury's Choice, McClaren One Act Play Contest 2007
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