Manager Sales

Kimberly M. Conway

**B Hope Street, Millville MA 01529

508-***-**** ********.********@*****.***

Professional Profile

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Business & Creative Writing ? Marketing Project Direction ? Campaign

Analysis & Optimization

Social Media Networking & Communications ? Vendor & Partner Relations ?

Tradeshows & Events

Innovative marketing communications professional with more than eleven

years experience designing and directing dynamic campaigns that deliver new

key clients and increase revenues. Develops and leads media campaigns that

boost market share and receive executive level recognition. Leads and

ensures the effective execution of simultaneous marketing communications

and advertising projects without compromising quality, timeliness or

functionality.

Clear and concise communicator. Produces creative written content that

targets diverse audiences and creates an exciting buzz. Passionate

collaborator and creative team leader. Encourages open communication and

proactive involvement from all team members and across all departments.

Extensive qualifications in the following competencies:

? Prospecting & Sales Planning ? Research & Case

Study Writing

? New Business Development & Growth ? Agency Relations

& Management

? Digital Media Performance Analysis & Strategy ?

Salesforce.com & DoubleClick for Publishers

Career Synopsis

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The Barrett Group, Warwick, RI

2010 - Present

Program Manager and Executive Consultant

. Increase executive clients' online network and effectively market to

target audiences by developing written marketing materials and

directing online marketing strategies.

. Grow clients' LinkedIn presences and performance by writing

biographies, researching appropriate networking groups, writing

correspondence to potential new connections and coaching on activity

strategies to target key executives and potential partners.

. Maximize executives' career campaigns by conducting research,

analyzing campaign performance, designing change plans and

implementing new campaign strategies.

. Contribute to the positive growth of The Barrett Group's online

presence by writing company profile, president's profile and sales

staff profiles.

. Train and coach sales staff on the most effective use of LinkedIn.

Monster Worldwide, Maynard, MA

2008 - 2010

Internet Media Strategist

. Designed response driving online media campaigns that incorporated

media placements with the greatest likelihood to achieve results.

. Improved performance of clients' online advertising campaigns and

increased internal profitability by working with product teams to

develop new tactics including media placements, creative units and

pricing.

. Created new campaign strategies with increased conversion rates by

analyzing historical data in similar industries and targeting similar

audiences. Data included impressions served, unique impressions

served, click through ratios, conversion rates, emails delivered,

emails opened and email open to conversion ratios.

. Optimized existing media campaigns by pulling research data on ad

performance, conducting in-depth data analysis and designing change

plans.

. Developed and wrote case studies based on media campaign performances.

Wrote sales presentations.

. Designed and led product trainings via WebEx and in person to

advertising agencies, sales staff, and new team members.

JCSI, Westborough, MA

2007 - 2008

Recruiting Team Lead

. Retained and developed key client relationships by acting as the

primary contact and consultant to the clients' existing Human Resource

teams.

. Recognized in writing and verbally by many high level clients for

exceeding their stated goals, superior project management and overall

service.

. Authored email and phone campaigns and coached internal teams on how

to effectively implement campaigns to maximize results.

. Proactively found new ways to increase revenue opportunities with

current clients by utilizing additional JCSI service offerings.

. Ensured quality deliverables were received on-time and within budgeted

hours by managing a team of five Candidate Development Specialists,

three Sourcing Specialists and two Market Research Specialists.

. Contributed to increasing existing business, bringing in new business

and standing out as strategic partners in the industry by leading a

team of writers on the production of the JCSI external newsletter.

. Wrote marketing materials for company website, tradeshows, sales

brochures and various materials for the sales team to send to existing

and prospective clients.

Access TCA/Outcome Communications, Whitinsville, MA

2004 - 2007

Senior Account Manager, Tradeshows and Events

. Managed $2.5 million of trade-show and event business projects for

Access' most high level clientele.

. Developed, proposed and assisted in the sale of custom trade-show

designs, marketing materials and services.

. Created and delivered sales, budget and account review presentations

to clients and co-workers.

. Traveled 10-15 times a year to manage client exhibits, meetings and

events.

. Managed vendor relations, contract negotiations, on-site setup and

tear down and on-site labor teams including construction, caterers and

audio visual. Managed a team of Associate Account Managers.

. Ensured client objectives were met within specific timelines and

budgets by independently managing and conducting internal design and

project meetings.

. Researched and responded to RFPs for new business. Wrote proposals for

new construction, management of trade-show services, marketing

communications materials and events.

. Estimated yearly budgets for Access' clients and kept their programs

within those budgets.

Monster Worldwide, Maynard, MA

2001 - 2004

New Business Acquisition Manager

. Attained and exceeded 100% of assigned revenue goals by generating

sales leads, research and cold calling. Effectively managed a

business in an assigned territory by practicing solution-oriented

selling approaches.

. Developed relationships with C-level executives within companies that

had no significant revenue history with Monster.

Commission Junction (Be Free, Inc.), Marlborough, MA

1998 - 2001

Affiliate Marketing Project Manager

. Oversaw all aspects of Affiliate Marketing projects focused on

creating and supporting new service offerings for up-sell to existing

clients. Included new product planning, writing service definitions,

implementing new service offerings, training internal teams on new

services, analyzing success of projects and implementing change plans.

. Provided Affiliate Marketing education and consultation to existing

clients, trained and provided support to clients for most effective

use of Affiliate Marketing software.

. Created and wrote first training manual for the education of

international client support team.

. Traveled to Amsterdam twice, unaccompanied, to train and setup

international client support teams.

. Managed and coached a team of eight client support representatives in

the U.S. as well as international client support teams.

. Conducted interviews and reviews for new and current employees.

. Provided front line technical support to customers with the design and

creation of web pages and hyperlinks to optimize their online sales.

Eaton Publishing, Marlborough, MA

1997 - 1998

Operations Assistant

. Assisted in the management of company web site and online biotechnical

articles through copywriting, editing and HTML coding.

. Assisted Advertising Manager, Circulation Manager and Public Relations

Manager with direct mail, email and telephone marketing campaigns.

Worcester Telegram & Gazette, Worcester, MA

1996 - 1998

Freelance Writer

. Presented ideas for news articles, interviewed individuals for news

articles, wrote articles which were published in the newspaper.

Education

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Fitchburg State College, Fitchburg, MA

Bachelor of Science, English Literature major and Marketing minor

Contact this candidate