Sales Marketing
Resume:
John Webber
Marblehead, MA 01945 ************@*****.***
Strategic Product Marketing/Management Executive
Information Technology . Financial Services . Enterprise Software Solutions
Business leader with proven record of accomplishment in:
. Product Strategy . Customer Research . Branding /
Product Positioning
. Pricing and Packaging . Communications . Team Leadership
. Go-to-Market Programs . Competitive Analysis . Sales Tools
. Managed a $56m online business information service, delivering
investment analyst research reports to a wide range of market
segments globally. Served as product evangelist, and supervised
content acquisition, product development, customer marketing, sales
campaigns, and distribution, growing the business 17% over 6 years.
. Led creative marketing departments, from 26-person teams to
individual operations, developing award-winning campaigns and
programs to increase brand awareness and drive revenue.
. Orchestrated global product launches and the successful
introduction of new pricing and packaging models, new software
platforms, and distribution strategies. Among the most successful
was a new product that delivered $4m in revenue in year one, more
than double expectations.
EXPERIENCE
Thomson Reuters, Boston, MA
Director of Research Products (2008 - 2011)
Led product marketing strategy and execution for an integrated
suite of online business information products in the $300m
banking, management consulting and private equity division.
1. Promoted to oversee all analyst research and SEC filings
products, defining product requirements, demonstrating
product value to clients, managing distribution and
pricing, and identifying new product opportunities through
market research.
2. Led effort to re-design product's online user interface.
Successfully migrated customers to the new platform,
increasing user satisfaction and reducing costs by 5%.
Director of Product Marketing (2005 - 2007)
3. Initially hired to turnaround the analyst research
products. Launched a new usage-based pricing model and re-
positioned the product. Initiative surpassed revenue goals
by 280% in 2005 and 120% in 2006, and generated over $15m
in 2007.
4. Promoted to manage go-to-market strategy and execution
across the division, including pricing and packaging,
marketing promotion, sales training, client communications,
and competitive analysis.
5. Re-engaged global sales team through targeted sales
campaigns, enhanced sales tools and incentive programs,
increasing product line net revenue by 11% over a three-
year period.
6. Created new product packaging for the Latin America market,
doubling sales in the first year.
SunGard Data Systems, Boston, MA
Vice President of Marketing, BancWare (2002 - 2004)
Led marketing efforts for SunGard Data Systems business unit
that develops and sells risk management, data integration, and
profitability software solutions.
7. Developed new solution-based product positioning. Re-
branded all products, and created new sales materials,
including password-protected customer relationship web
site.
8. Tripled sales pipeline in first full year with segmented
marketing strategies.
9. Expanded partnership program with Intel and other software
vendors, broadening market awareness and increasing sales
pipeline while simultaneously reducing costs.
Thomson Corporation, Boston, MA
Vice President of Strategic Marketing, Thomson Financial (2001)
Vice President of Marketing, Investment Banking Group (1999 - 2000)
Director of Marketing, Securities Data (1997 - 1998)
Marketing Manager, The Investext Group (1995 - 1996)
Advanced through a series of promotions, culminating in
oversight of the strategic marketing team for Thomson Financial,
the company's $2b financial information division.
10. Created a six-person strategic marketing function that
developed product marketing plans across the investment
management, investment banking, sales & trading and wealth
management segments. Reengineered marketing function to
include a global market research, market segmentation and
competitive intelligence program.
11. Led product and corporate marketing for company's second
largest division, covering product life cycle from customer
requirements to business development programs. Managed
market research, product launches, thought leadership
programs, advertising, brand development, trade shows,
sales collateral, public relations, client communications,
direct marketing and digital media strategy and
implementation.
12. Awarded Silver Medal for international advertising from the
New England Direct Marketing Association for highly
successful, integrated, international marketing campaign.
13. Organized and facilitated the Client Advisory Council,
providing "voice of the customer" feedback on existing
products and innovative solutions.
14. Launched customer online training program, decreasing
company travel expenses by 15%.
15. Managed 26-person marketing team, including in-house
graphic design team and 3 product segment marketing
managers.
USTeleCenters, Boston, MA
Marketing Communications Manager (1993 - 1994)
Established marketing department for telecommunications
solutions firm, winner of the 1993 Greater Boston Chamber of
Commerce Small Business of the Year Award.
16. Created new corporate identity program, advertising
campaign, and sales material in first year.
17. Doubled attendance at customer seminars through creative
direct response campaigns.
New Medico Healthcare System, Lynn, MA
Marketing Communications Manager (1988-1992)
Directed public relations and direct marketing for healthcare
company's 24 head injury rehabilitation facilities.
18. Supervised marketing for Headlines Magazine, a bi-monthly
trade journal distributed to 150,000 healthcare
professionals worldwide, and exceeded circulation and
referral goals by 20%.
19. Increased media placements by 72%, reaching 49 million
readers, during first year, and 46% in the second year.
Increased referrals linked to PR by 36%.
Other positions include Journalist at The Berkshire Eagle and
Public Relations Officer at Williams College and Hamilton College
EDUCATION
Northeastern University, College of Business Administration (Boston,
MA)
MBA 2006 (Beta Gamma Sigma)
Hamilton College (Clinton, NY)
BA 1984. Concentration in Economics, Political Science and Philosophy
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