Marketing Sales

Robert Fiertek

***** ******** ***** ? Austin, Texas 78732 ? 718-***-**** ?

*******@*****.***

Mid-to-Senior Level Marketing Communications Strategy Creative

Talented, creative, success-oriented Marketing Professional with 12 years

of broad experience, generating value through development and

implementation of innovative business growth, branding and marketing

strategies. Energetic, hands-on executive with proven success

orchestrating the entire marketing process, paying attention to budgets,

time frames, quality and product specifications. Highly articulate with

excellent communication and presentation skills at all professional levels

including executives, partners and press.

Resourceful: Reduced ad costs by over 95%, while increasing sales,

devising and implementing a viral marketing strategy.

Driven: Key member of executive team responsible for sales increasing 97%

this past year in a mature market sector.

Dedicated: Worked marathon 27 hour shift on a proposal that won the

company its first ($120M) university project.

? Creative Branding & Marketing ? Strategy & Thought-Leadership

? Print & Online Media

? ROI & Value Proposition ? New Product Introduction ?

Client Retention

? Budgeting & Cost Control ? Marketing Positioning ?

Competitive Analysis

? High-Impact Presentations ? Product Evangelist ?

Written & Graphical Support

PROFESSIONAL EXPERIENCE

Director of Marketing - Banking

2008 - 2010

WINCOR NIXDORF, INC. - Austin, Texas

Fast Growing $300M U.S. Division of #2 Globally Ranked Manufacturer of

Bank/Retail Cash Handling Solutions

Promoted to Marketing Director of the U.S. Banking Division after only six

months. Spearhead marketing initiatives with accountability for developing

and maintaining marketing budget. Report to VP of Product Management &

Marketing, and collaborate with product management, technology, sales, and

business development in support of corporate goals.

Redesigned, rewrote and relaunched visually appealing 'Americanized' sales

collateral -- brochures, datasheets, white papers, presentations, sales

decks, web site, proposals, ads, mailers, trade show booth backdrops, and

product demo videos. All materials feature improved, unified messaging and

positioning across the U.S. Organization and are designed to strategically

influence regional sales force and reseller efforts. Company growth is

accelerating, with sales up by 97% this past year.

Developed and maintain database of client success stories. Write and

publish case studies, customer testimonials, and joint press releases.

Produce company email newsletter and product specific email campaigns for

distribution to clients.

Build and maintain relations with key press, customers, resellers/vendors,

industry analysts, and colleagues. Regularly collaborate on projects with

company personnel in Europe (Germany, Italy, Spain, Great Britain).

Continually track competitors, industry, emerging trends. Utilize industry

experts in development of marketing differentiation and segmentation

strategy. Continually refine sales/marketing techniques.

Orchestrate all trade shows and events, acting as a company spokesperson.

Produce all show-specific marketing materials including booth layout and

concept. Conduct direct mail, promotions, media/press tie-ins, pre-show

and post-show communications. Facilitate customer meetings.

Redeveloped and relaunched U.S. website, featuring 'localized' copy and

graphics. Provide creative, graphics and copywriting support across U.S.

organization as needed, including development of custom user interfaces for

clients.

Marketing Manager

Reported directly to President & CEO. Key member of marketing team on

event preparation, press releases, sales collateral.

Developed new demo facility on an extremely constrained budget. Designed

the facility, produced proposals and renderings, budgeted project, won buy-

in of unusual proposal from executive management, corralled equipment,

managed construction and set-up, created all graphics and text signage.

Highly collaborative project, working with operations, R&D, finance, IT and

many other divisions. My efforts led to cost savings of 70% over original

estimates.

Wrote, produced, directed, filmed and edited a series of product

demonstration videos designed to showcase the advanced features of our

retail Point Of Sale (POS) and Back Office solutions.

Composed product comparison charts, USP documents. Subject matter expert

in marketing and strategy in the business-to-business banking and retail

sectors -- automation, mobile banking, POS and back office, security, multi-

vendor software.

Robert Fiertek ? 832-***-**** ? *******@*****.***

Page 2 of 3

Marketing Coordinator - Houston Office

2007 - 2008

LEO A. DALY - Houston, Texas

Top-Five Global Planning/Design Consulting Practice with 27 Offices

Worldwide

Reported to Business Development Director. Accountable for implementing

marketing plan, monitoring results, and reporting effectiveness of

marketing campaign to senior management. Wrote comprehensive, customer-

focused proposals and developed substantive, rich multimedia presentations.

Generated all marketing materials -- brochures, articles, datasheets,

direct mailers. Ensured integrity and correctness of all materials and

that content was 'on message'.

Founder/Creative Director/Web Developer

2006 - 2007

SEQUENCE A C E - Austin, Texas

Marketing, Branding & Web Consulting Co-Op

Envisioned concept and founded this informal marketing/brand identity

practice, specializing in delivery of creative and marketing strategies,

primarily to web start-ups. Generated strategic marketing and branding

solutions for several start-ups after performing rigorous analysis,

research, and due diligence. Directed development of client web sites --

conceptualization, design, graphics, hand-coding of web pages, marketing,

search engine optimization, Google AdWords programs, PR, viral and guerilla

marketing. Designed a retail storefront in alignment with the company's

brand image -- the completed project was the winner of several civic design

awards.

Marketing Director

2001 - 2006

PFLUGER ASSOCIATES - Austin & San Antonio, Texas

Award-Winning 80 Person Regional Design Firm Specializing in the Education

Sector

" ... Robert is the best marketing director we have

ever had." - company president Brad Pfluger

Key member of senior management team working to develop company vision,

brand identity, and growth strategies. Conducted extensive SWOT,

competitor and USP analyses. Composed all business and marketing plans --

strategies, tactics, budgets and timeframes. Executed on marketing plan,

monitoring and reporting results to senior management.

Developed consistent branding 'look & feel' and messaging in alignment with

company goals and implemented branding across all company collateral,

producing all marketing materials.

Created hard-hitting, content-rich marketing programs that drove market

awareness, leads, and revenue through the business development channel.

Collaborated with senior management and outside agency to develop initial

company web site. Provided regular site updates and improvements.

Produced customer-focused RFQ proposals and presentations, yielding

response rates approaching 75%. Worked with management team on interview

strategies. Created all presentation materials. Personal contributions

led to the company expanding into several significant new market segments.

Coordinated all trade shows. Produced all show-specific marketing

materials. Supervised media placement, direct mail, and promotions. Acted

as company evangelist to clients, prospects, and industry.

Generated story ideas. Photographed company projects. Tracked industry

competitions, producing all entry materials.

Built in-house marketing consulting services business segment, bringing in

several A/E clients and generating supplemental revenue for the company.

Reduced internal marketing costs by bringing previously outsourced roles in-

house: web development, photography, graphics, copywriting, ads, trade show

booth development, saving the company hundreds of thousands of dollars.

Marketing Director - HolidayTime

1999 - 2001

iZATION SYSTEMS/HOLIDAYTIME - Austin, Texas

Online Specialist Retailer / B2B Supply-Chain Platform Developer

Produced and implemented marketing plan that reduced marketing costs by

over 95% while increasing sales.

Generated all marketing materials - datasheets, ads, proposals, product

photography.

Redeveloped and re-launched retail website, optimized for organic search

(SEO). Created, initiated and tracked guerilla marketing programs --

'grass-roots' banner placement, site recommendations, 'word' buys.

Collaborated with supply-chain marketing director (iZation Systems) on

creating novel B2B market initiatives.

Extensively researched online retail market sector. Acquired subject

matter expertise in customer retention, user interface design, guerilla

marketing, channel strategy, pricing, online retailing, supply-chain

management software.

Robert Fiertek ? 832-***-**** ? *******@*****.***

Page 3 of 3

SUMMARY OF PRIOR JOBS/ROLES

Technology Internships: Compaq, BroadCloud, DejaNews, Pearl Street Power

Web Start-Ups (Partner/Owner): DayFair, BaTaBing!, ClearSpend

Researcher: The Enterprise Mission, Hoboken, NJ (93-97) - Lectured

nationally. Produced original research -- key components of my work were

featured in the recent New York Times non-fiction bestseller "Dark

Mission".

Planner/Designer: Lawrence Associates (93-97), Jeter Cook & Jepson (88-91)

- Winner of several design competitions.

Owner/Manager: Central Cafe (91-93).

EDUCATION & TRAINING

UNIVERSITY OF TEXAS AT AUSTIN

1999

Master of Business Administration Degree Focus on Marketing, Information

Technology, Entrepreneurship, Real Estate. Coursework in Business

Management, Statistics, Macro and Micro Economics, Finance.

PRATT INSTITUTE, BROOKLYN, NY

1988

Bachelor of Architecture Degree Coursework in Design, Project Management,

Computer Graphics, Film & Video

Marketing Strengths: Advertising, Analyst Interviews, Business

Development, Communications, Competitor Analysis, Copywriting, Corporate

Vision, Cost Reduction, Creative Services, Customer Loyalty, Design,

Entrepreneurial Leadership, Evangelizing, Financials, Grassroots, Layout,

Positioning, Research, Strategy, Media Placement, New Market Development,

Presentations, Press Releases, Pricing, Print Media, Product Development,

Profit & Loss (P&L), Product Positioning, Project Management, Proposals,

Public Relations (PR), Reseller Tools, Revenue Growth, Trade Shows, Trend

Analysis, White Papers.

Software Competencies: MS Office (Word, Powerpoint, Excel, Access),

Graphics tools (InDesign, Photoshop, Illustrator), Video/animation tools

(Flash, Premiere), Web tools (Dreamweaver, Fireworks), 2-D/3-D tools

(SketchUp, AutoCAD), more...

Internet Competencies: Search Engine Optimization, Blogs, Google AdWords,

Emails, Website development (hand-coded HTML/CSS/XML), PHP, ColdFusion,

Databases (MySQL), Content management solutions (Drupal, Sharepoint, ModX,

CoreMedia), more...

Contact this candidate