Sales Marketing

Robert Kern 908-***-****

*** **** ******, #** ************@***.***

Avon-by-the-Sea, NJ 07717 www.linkedin.com/in/robertkernnj

Websites / Advertising / Public Relations / Publishing / Corporate

Communications

Seasoned, web-savvy professional eager to create a comprehensive campaign

that reaches the widest possible audience to increase sales and corporate

profile for your company with a unique skill set:

. Command of cross-channeling communications and web interactivity

. Exceptional writing and presentation skills

. Proven marketing and advertising skills

. Hands-on mastery of print and digital publishing programs and

computer languages

RK Creative - 2009 to Present

Creative Working with several local theaters and artists adapting professional

Director marketing concepts and tools to increase visibility, including:

Social Media - Facebook, LinkedIn, Twitter, Digg, Tumblr, Flicker,

Wordpress

Websites - Familiar with content management systems, search engine

optimization, e-commerce programming, HTML coding,

Digital Assets - Extensive experience working with photos and videos

for the Web; knowledge of and basic programming experience with Java,

Flash and animation.

Marketing - Branding, logo creation, media planning

Promotion - Advertising, publicity releases, photography, e-mail and

paper mailings

Presentations - Seminars, lectures, networking, convention booths,

PowerPoint, slides

The introduction of professional marketing and Internet techniques

along with the reporting and photography expertise resulted in the

theaters enjoying more prominence in print and increased hits on

their websites - all of which led to increased audience attendance.

Asbury Park Press/Gannett New Jersey - 1987 to 2008

Projects Needing someone who could effectively multitask and handle all

Editor, aspects of producing sections, the company moved me into the Special

Special Sections department with complete responsibility for weekly, seasonal

Sections and sponsored sections for the Asbury Park Press, Home News Tribune,

Ocean County Observer and Community Reporter publications. Topics

1997-2008 covered include:

. Automotive . Real estate . Holidays

. Weddings . Local businesses . Community profiles

Working under tight deadlines, I would have to handle every all

facets of:

. Story development . Managing freelancers . Editing press releases

. Interviewing/writing . Photographs . News services

. Layout pages from design through final product.

Working solo in the 3rd and 4th quarters of 2008, produced eight

sections every week along with 10 special sections including the

96-page holiday section without missing a deadline.

Internet Part of the original team when the Asbury Park Press went digital in

Content 1994 offering online news, Internet access and commercial website

Producer design. As producer, oversaw the creation of the original sites for

the Asbury Park Press and Home News Tribune including the look,

1994-1997 programming and functionality.

Coordinating with the various newsroom departments, oversaw the

development of in-house software that would port news stories over

from the print side to the website seamlessly and automatically.

Commercial clients included the original websites for the PNC Bank

Arts Center, NJ Devils and NJ 101.5.

Asbury Park Press/Gannett New Jersey - 1987 to 2008 (continued)

Interactive Produced The Press' interactive co-op advertising training CD. Wrote

CD Producer the script, directed videos and oversaw the development of graphics

and interactive programs.

1993

The CD has become an industry standard, still used for training

around the country.

Marketing Created promotional campaigns for News and Circulation departments

Copywriter including trade and in-paper ads, direct mail, posters, newsletters,

brochures. Designed point-of-sale and point-of-purchase displays and

1987-1993 premiums. Produced multimedia and radio promotions. Coordinated

promotional events. Wrote and produced radio spots.

During this time, The Press outdistanced competing newspapers to

become the fastest-growing newspaper in the New York ADI and one of

the 10 fastest-growing newspapers in the nation.

Victory Games - 1983 to 1987

Designer Designed board and role-playing games including the James Bond 007

role-playing game, Playboy: The Game of Elegant Lifestyles and Dr.

Ruth's Game of Good Sex. These games required high-quality, original

approaches to satisfy the stringent demands and guidelines required

by the licensors and make them fun and easy to play for the consumer.

Primarily a military simulations company, Victory experienced record

consumer sales with these product lines, adding to the bottom line

and increasing the stock price tenfold.

Marketing Planned and developed the company's first coordinated promotional

Copywriter campaign for the above-mentioned licensed games. Wrote and placed

ads, brochures and various marketing materials to promote the

company's RPGs, board games and military simulations.

For the first time, Victory products were featured in national

consumer magazines and newspapers resulting in a higher profile and

greater sales for the company.

Related early experience

Freelance work and internships during and just after college with companies

that included Vornado, Bozell & Jacobs and Crane, Barmak & Company, let me

develop the communication, interviewing, organization and writing skills

that I have improved and adapted to keep up with changing technologies:

Public Wrote press releases and case histories for a variety of industries

Relations including Rotron fans, Vanton Pumps, Newport News Shipbuilding, Metex

waste treatment, Johns Manville building products and Ethylene

flexible PTFE-lined couplers and pipes.

When the Bozell & Jacobs office took on its first consumer client,

Red Devil, I was chosen to handle the stories because of my versatile

skills and easy writing style.

Advertising Wrote copy, created rough layouts and oversaw production of brochures

Copywriting for the Bard-Parker lines of respiratory therapy products, sterile

gloves and surgical blades. Produced, directed and scripted

multimedia productions using films, slides, filmstrips and live

action for the annual sales meetings. Wrote speeches, press releases,

annual reports, newsletters.

As a result of introducing inspirational and motivational techniques

with theater-inspired presentations Bard-Parker experienced a sales

increase of 50%.

Radio Morning disc jockey for the college radio station; reporter for radio

station WJDM

Computer/Software Program Experience

. Adobe Acrobat . Adobe After Effects . Adobe Dreamweaver . Adobe

Fireworks

. Adobe Flash . Adobe Illustrator . Adobe InDesign . Adobe Photoshop

. Adobe Premiere . Final Cut . Garageband . Microsoft Excel

. Microsoft PowerPoint . Microsoft Word . Popcorn . QuarkXPress

Education

Bachelor of Arts in English concentrating on Advertising, Business and

Journalism from Kean University.

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