Sales Manager

KRISTINA IPPOLITO

Mobile 215-***-**** * Quincy, MA 02169 * **********@*****.***

Strategic Campaign Planning/ Project & Campaign Program Management/

Alliance & Relationship Development/ Client Retention/ Contract

Negotiations/ Event Coordination

PROFESSIONAL EXPERIENCE

CONNECT AMERICA, LLC, Broomall, PA 3/2007

- 2/2011

Hired as Merchandising Manager, promoted to Strategic Allicance/ Marketing

Manager in 4 months. Attributed to the overall growth of Connect America

from the 5th largest to the 3rd largest medical alarm provider in the

nation, carrying full responsibility of developing alliances and managing

all programs and projects affiliated with the marketing department.

Strategic Alliance & Marketing Manager

Collaborative channel marketing campaign development and management;

Partner, alliance and affiliate development; Led creative direction on

circular, newspaper and catalog advertisements, brochures, flyers, Point-Of-

Sale materials; Provided consultation for Connect America's nationwide

dealer network; Monitored issues and trends, recommending appropriate

actions; Monitored SEO campaigns & Web site content; Researched vendors and

negotiated contracts, handling all vendor relationships; Customized

proposals and RFPs; Measured ROI of campaign initiatives; Organized sales

results; Developed time lines; Forecasted sales; Coordinated involvement in

trade shows and promotional events; Prepared and delivered sales trainings;

Interviewed and hired sales representatives; Monitered communications of

sales staff; Created organizational templates.

Selected Accomplishments

Attributed to the growth of the Connect America customer base by developing

and managing a diverse portfolio of partnerships including one national

franchise partnership housing 50 offices, 2 regional insurance wellness

program partnerships, 2 regional in-home medical health care partnerships,

in addition to managing 4 small retail chain partnerships, 1 large national

retail partnership, 100 dealers and affiliate program members.

Instituted a quarterly marketing plan that included networking and/or

showcasing in at least (1) new health fair, DME vendor expo or aging

related conference per quarter, in turn created the long term developing

marketing partnerships with such groups as Meals On Wheels.

Reduced 2009 retail programs marketing costs by $90,000 (over a 3 month

period) through the renegotiating of a merchandising contract and

reallocating responsibilities to in-house employees; personally managing

store relationships throughout MA to DC, Southern California and Southeast

Florida.

Managed key retail markets through on-site visits averaging 15-20 visits

daily to communicate program details to store manager and staff, resulted

in the increase of sales and hiring of additional in-house sales staff.

Designed a "train-the-trainer" package to include a basic and easy to

follow Power Point presentation, a la carte training seminars and

continuous on-call support to employees of the partnering organizations

that increased communications and decreased administrative errors by 99%.

Created the Fall Prevention Poster with fall prevention tips and Connect

America's direct information, given to health care professionals, assisted

living and rehabilitation centers, and hospital facilities.

Executed the "Doctor Box" referral program that created a need for 100s of

privately owned practices to promote Connect America's services in the

office and to refer other privately owned practices within their network.

KRISTINA IPPOLITO, Page 2

Mobile 215-***-**** * Quincy, MA * **********@*****.***

6/2003 - 2/2007

LG INTERNATIONAL, Edison, NJ - Marketing & Sales Manager

Hired to develop and implement a marketing and sales plan for new $1.4

million salon and day spa. Analyzed market trends; Forecasted quarterly

budget; Fostered incentive and retention structures; Created monthly e-

newsletter, direct mail campaigns, and promotional materials; Managed

social media and web content; Produced an experiential event resulting in a

200% ROI; B2B sales targeted towards local retailers, corporations,

educational institutions and non-profits; Attended suggested marketing and

sales seminars as requested; Administrative functions as necessary.

WATERSTONE MARKETING, Far Hills, NJ - Marketing & Sales Associate

Marketing responsibilities for a luxury, hospitality marketing firm with

focus on global clientele communications; Set reservations and agendas for

highly confidential customers; Executed direct mailings; Created and

distributed monthly updates and press releases to travel agents; Devised

involvement in large trade shows; Assisted the DM with market research and

B2B sales.

EVENTS PLUS, LLC, Whippany, NJ - Event & Marketing Assistant

Contracted to manage a small office environment, proactively increased

duties to include full cycle event involvement, on and offsite staff

management and cohesive development of marketing tools, procedures and

programs.

BERWICK-OFFRAY RIBBON COMPANY, Chester, NJ - Product Marketing Assistant

Assisted two Category Managers with sales data entry, developing collateral

for sales presentations, preparing materials for seasonal catalog shoots

and acting as the licensing liaison on new product development.

*Additional employment history available upon request

EDUCATIONAL DEVELOPMENT

BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION - ENTREPRENEURIAL STUDIES

University of Hartford, West Hartford, CT, May 2002 GPA 3.2

COMPUTER SKILLS

Microsoft Word, Excel, Outlook, Power Point, ACT!, CVENT, Network

Solutions, Pay-Per-Click, Basic HTML, WordPress, Adobe Acrobat, MICROS,

Rapid Link, MAC iWork, Netsoftwaretools.com, Constant Contact,

Twitter/Facebook/LinkedIn, Skype

VOLUNTEER WORK AND PROFESSIONAL AFFILIATIONS

iChooseACharity, LLC, Board Member (2007 - Current) / The Nature

Conservancy, Volunteer (2010-2011)/

Students in Free Enterprise, Philadelphia Chapter Member (2009 - Chapter

closed in 2010)/ International Special Events Society, Adminstrative Board

& Member (2005 - 2006)/ Oh So Fabulous! * Dori's Total Party * PH

Productions * Maplewood Bridal Consulting, Special Event Assistant (2004 -

2006)

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