Sales Representative

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Capable Marketing Director with expertise in revenue facilitation, product

promotions, and relationship building in both national and local business

settings. Extensive experience managing product rollouts and marketing new

items. Skilled at analyzing market trends and competitive data then

developing plans to improve sales and market share. Adept at effectively

engaging decision makers and leading operations teams to drive sales and

profit in high demand business environments.

Professional Strengths

Marketing Account Management Business

Development

Project Coordination Product Management Promotional

Support

Market Research Analysis and Forecasting Negotiation

Logistics Planning Relationship Building Team Leadership

Selected Achievements

. Directed activities supporting a $25 million product launch for the world

largest carrot producer. Planned processes to execute rollout in 91 retail

locations in two markets. Developed training for implementation teams.

Created customized maps with plans for each store. Coordinated final plans

with senior retail leaders. RESULTS: Completed product rollout two days

ahead of schedule. Subsequently expanded and improved retail displays

beyond original plan in 50% of stores.

. Organized and executed a five day mega demonstration event with a high

profile grocery retailer to build brand awareness for a premium juice

company. Identified the top ten high potential stores for the demo.

Supervised the activities of a team of eight educating and informing in-

store customers about the product. RESULTS: Set company sales record by

selling 4400 units over five days. This event catapulted the company to

the number one brand in the category in the area within six months.

. Delivered informative product and category presentations to corporate

buyers. Highlighted features and benefits of carrying entire product line

offerings. Built enduring relationships to enhance receptivity. Negotiated

product placement and pricing. RESULTS: Expanded full product line

penetration from 50% to 85% of total accounts. Achieved #1 territory

ranking in market share for 18 consecutive months.

. Supervised the activities of a promotional marketing team to enhance

brand awareness. Hired and trained the team on products and in-store

operations. Developed on-site product demonstration schedules for 30

stores over a year during high volume shopping times. RESULTS: Created

higher demand for products, driving sales and market share.

. Planned and set up category-specific departments in 13 new stores over

three years for a major retailer. Created category plan-o-grams customized

for each store. Worked with store staff to set product stock, displays,

and signage. Strenghthened business relationships by becoming the go to

vendor contact for new store setups. RESULTS: Established sustainable

processes and standards for new store launches.

. Analyzed complex monthly sales data from Nielsen and IRI to detemine

market trends in an eight city territory. Evaluated competitors' data to

determine strengths, weaknesses, and opportunities for growth. Advised

store management with recommendations to improve comprehensive product

placement. RESULTS: Expanded display sizes for better product

representation in 55% of the eligible stores in ten months.

PROFESSIONAL EXPERIENCE

DAYMON WORLDWIDE, San Antonio, Texas 2011 -

Present

Merchandising Sales Representative - HEB Branded Produce

Bolthouse Farms, San Antonio, Texas 2007 - 2011

Territory Merchandising Director - San Antonio, Austin

HEB Project Coordinator - eight markets (concurrent with

above)

Stock Building Supply, Dallas, Texas 2006 - 2007

Manager-In-Training: Construction Loans

University Federal Credit Union, Austin, Texas 2005 - 2006

Consumer Loan Processor

Education

B.B.A., Marketing, Texas State University, San Marcos, Texas

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