K r isten W Smith

Email: k abhfpr@r.postjobfree.com • Web: w ww.kristenwsmith.com • Mobile: 703-***-****

Profile

• Enthusiastic, creative team player with strong interpersonal skills and ability to exhibit diplomacy and

decisiveness

• Detail-oriented with excellent project management and organizational skills

• Excellent customer service and presentation skills

• Ability to prioritize numerous, overlapping projects while working under pressure with little supervision

to meet deadlines

• Mac proficient with expertise in InDesign, Photoshop and Illustrator

Experience

Freelance Graphic Designer KS Graphic Design October 2010- Present

• Clients include Booz Allen Hamilton, SK&A, Convergence CCF and St. Jude Catholic School

• Design and produce marketing collateral and corporate communications tools such as brochures, direct

mail, invitations, billboards, web graphics, advertising and Powerpoint presentations

Art Director RCN Telecom 2007-2010

• Determined artistic direction and executed the design of the national marketing creative strategy and

b rand of a top telecom company operating in 5 major US cities

• Developed, presented and implemented cohesive creative campaign approaches focused on customer

acquisition, retention, up-sell and loyalty

• Presented campaign storyboards to executive team and provided analysis of campaign results

• Maintained multiple, concurrent projects in different stages, production schedules and budgets for all

p rojects

• Conceptualized with creative director, senior art director and copywriters on print design projects

Art Director Hecht’s Department Stores 2000-2006

• Determined artistic direction and executed the design of effective retail advertising to promote immediate

sales and achieved Hecht’s brand goals

• Conceptualize, designed and supervised the development of ideas for print that supported merchandise

s tories, branding objectives to sell all merchandise lines

• Maintained understanding of current fashion, creative and photo trends as related to the brand

• Accountable for final proofing of all art on assigned projects

• Created and implemented new graphic formats to meet the needs of individual promotional themes,

demographic variations and general economic climate

Production Assistant PineRock Productions, Inc. 1998-1999

• Managed administrative facets of live events including production coordination, scheduling and logistics

of crews

• Coordinated print materials for proposals

• Invited to participate on numerous events and worked closely with CEO’s of Capital One, Mar riott, The

H umane Society of the United States and several Hollywood celebrities

Visual Merchandising Manger Macy’s Department Stores 1993-1997

• Managed both departmental direct reports and cross-functional teams to achieve visual corporate

standards in Macy’s East footprint

• Successfully increased store sales through compelling creative techniques using store merchandise, props,

mannequins and artwork

Computer Skills

Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, XHTML, CSS, QuarkXPress, MS Word,

PowerPoint, and Capture One

E ducation

University of Maryland, Fashion Merchandising/Textile Marketing, Bachelor, 1992

Groups and Associations

• Northern Virginia Community College, appointed member of the Communication Design Program

Advisory Committee

• Art Directors Club of Metropolitan Washington

• Creative Design Professionals

• Communication Arts

• InDesign Users Group

• www.linkedin.com/pub/kristen-wychulis-smith/27/213/b34

Design Samples

Http://www.kristenwsmith.com

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