Manager Sales

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Education and Achievements

Bachelor of Science in Marketing

Minor in International Business

GPA: 3.4

University of Delaware 2010

Study Abroad- Xiamen University, China (Summer 2004)

Languages

Fluent in Chinese (Mandarin, Cantonese, Fookien/Taiwanese), and Tagalog

Computer Skills

Microsoft Word Adobe InDesign Photo Editing

Microsoft PowerPoint Microsoft Access Video Editing

Microsoft Excel Visual Basic HTML

Work Experience

Associate Account Executive Fall 2010

Kang & Lee Advertising, a Y&R / WPP Group Company

Accounts: Kraft Foods Canada, Desjardins Insurance, HSBC Bank

Oversaw the development, production, and placement of advertisement

Managed the day-to-day operations such as proper scheduling, and record keeping of account

Issued pertinent project lists, status reports, production schedules, and conference reports

Coordinated with the creative team to achieve flawless execution

Trafficked ads out to media partners

Intern Summer 2010

Nederlander Producing Company of America

Worked on various aspects of “At the Stage Education Expo”- sent out press release to media

contacts, created event materials, and execution of the event.

Assisted on the daily administrative tasks of the Group Sales & Patron Services team

Intern (Chinese/Filipino Market) Summer 2010

ASB Communications (NY)

Conducted research on the demographics and psychographics of the Chinese-American market

Kept track and attended events in the Chinese-American community

Worked on competitive analysis and media tracking for clients

Developed content for the corporate website’s relaunch.

Gathered contacts for business development purposes

Wrote post-event reports summarizing event activities, results, and recommendations to be sent to

clients

Met with media representatives and cultivated future partnership possibilities

While Pursuing Education

Online/Social Media Publicist Spring 2010

“A Midsummer Night’s Dream” E-52 Theater Group

Utilized social media, maintained a Facebook page and aYoutube channel

Facebook page and viral promotional video series generated a fan-base of 134, and 1,000 views.

Wrote press release to local community webpages, co-promoted with student activity groups

Intensive online marketing brought about wide-spread awareness and event attendance of 100 per

day

Broadened audience demographics while promoting play to record levels of attendance

House Manager Spring 2010

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E-52 Theater Group

Worked with a 10-member production staff (director, production manager, etc…)

Oversaw house decorating, programs designing, and ticket sales

Recruited and trained ushers

Achieved excellent results, spending 33% below allocated budget

Contributing Writer, Layout Artist Fall 2009-Spring 2010

Deconstruction Magazine-an on-campus, student-run magazine about Pop Culture, Student Life, Politics,

and the like

Wrote articles published in Fall 2009 and Winter 2010 issues

Used Adobe InDesign for magazine layout

Staffed magazine launching and recruitment events

Resident Advisor Summer 2009-Summer 2010

The Innternationale Residence Center

Addressed problems with maintenance of facilities and utilities

Leveraged multilingual fluency and cross-cultural background to maximize communication with and

accommodative needs of international students and scholars representing different countries

including: China, Taiwan, Italy, Saudi Arabia, South Korea, Colombia, Turkey, and India

Related Academic Work

Independent Study on Impulse Buying Fall 2009

Constructed a model which depicts the buying process for different types of impulse buyers

Particularly focused on an impulse buyer’s post-purchase behavior (i.e. regret) and their coping

mechanisms and its effect on their future purchases

Awards

University of Delaware 2010 Candidate for Magna Cum Laude

University of Delaware Honor’s Committee Distinguished Marketing Senior 2010

References

Patricia Sloane-White, DPhil: *******@****.*** Mark Bambach: ********@******.****.***

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