Marketing Executive
Resume:
Randy Fugate
**** ****** ******, **** ******, CA 93063 805-***-**** - Mobile
*** ********** ******, ******, ** 80203 805-***-**** - Mobile
LinkedIn: http://www.linkedin.com/in/randyfugate Email:
*******@*********.***
Professional Summary
Highly motivated, exceptionally talented, results oriented, multi-
disciplined, award winning, marketing executive with experience delivering
total marketing solutions to local, national and global clients.
Professional Experience
WESTERN BEAUTY INSTITUTE, San Fernando and Antelope Valleys, CA 2006 -
2010
Director of Marketing
. Charged with high six figure marketing and advertising budget, mentored
and managed staff, web presence, PR & media relations, analytics, database
marketing, publications, radio, television, out-of-home, on-line and other
digital media, customer outreach and events.
. Conceived, created and directed award winning, bilingual Internet web
sites, art, graphics, digital photography, print and video; produced and
directed ADDY and Telly award winning television commercials including
concept, script, preproduction, shoot production, postproduction, strategy
and creative direction; direction, creation, copywriting and production of
outdoor advertising campaigns, radio and print advertising campaigns,
Davey award winning Internet sites (www.wbi.edu), mobile sites including
search engine marketing and search engine optimization of those sites with
direction of daily editing and updating, oversight of development of
student Internet eLearning software, creation of books and learning
materials for the school, responsibility for departmental oversight and
supervision of employees and output, responsible for negotiations,
interaction and placement of all media, public relations and media
relations.
. Conceived and directed the creation of the cosmetology education
industry's first student web social networking site (my.wbi.edu) and
eLearning component based on open source tools including fully functional
Spanish language mirror sites.
. Initiated and directed creation, usage and implementation of CRM database
of potential student candidates and enrolled students for admissions
representatives including daily tracking and activity reporting.
. Boosted lead volume considerably and increased starts and gross receipts.
FDI, Simi Valley, CA 1990 to Present
Owner and President of Marketing Consultancy
Responsibilities include project supervision, employee supervision,
mentoring, production, design, writing, photography, retouching, lighting,
code, negotiations with and supervision of outside vendors, finished film
and final press checks for numerous clients at Fugate Digital.
Conceived, staged, designed, produced and executed visual communication,
corporate brochures, major illustrations (table-top, lifestyle, sets,
magazine, editorial, location and many other situations), 6 color posters,
trade show display graphics, advertising specialties, corporate web sites,
musician web sites, presentations, magazine advertisements, brochures,
catalogues, ads, point of purchase displays, trade show graphics and
displays from concept and marketing to completion for companies such as
Sega, Baxter, Bausch & Lomb, Redken, JBL and many others. Charged with all
aspects of production, sales, marketing, advertising, financial operations
and management.
ITT TECHNICAL INSTITUTE, Oxnard, CA 2005 - 2008
Audio-Video, Video Editing and Multimedia Instructor
Charged with instructing students in the Multimedia Track, Audio Video
Techniques and Non-Linear Editing. Responsible for all aspects of
instruction, class participation and additional resources.
DOLINSKY EXECUTIVE EDUCATION, Grand Terrace, CA 2006
Vice President of Marketing
Charged with all aspects of marketing for executive education start-up
company; research of potential client communities for "SuperConnectedness:
A Paradigm Shift in Thinking" events, SOA Executive Forum events; oversight
and supervision of associates; all production responsibilities. Charged
with research of California state legislation impact on corporate goals.
NETWEB ELITE SOLUTIONS, Woodland Hills, CA 2005 - 2006
Vice President of Creative Services; Member Board of Directors
Charged with all aspects of imaging, art, graphics; oversight and
supervision of freelance associates; all production responsibilities;
strategic input for corporate growth.
INFOPRO CORPORATION, Newark, NJ 2005 - 2006
Consultant / SME: Audio Video, Adobe Premiere Video Editing Subject Matter
Expert
Charged with reviewing and approving e-learning materials and course
instruction of Audio Video Techniques and Non-Linear Editing with Adobe
Premiere Elements v2.0 and Windows Movie Maker. Responsible for all aspects
of review and approval.
CANON, U.S.A., Irvine, CA 2001 to 2005
Consultant: Marketing Software Developer and Multimedia Specialist
Responsible for creation and deployment of product support specific
Internet content for Canon USA marketing department. Charged with
analyzing, designing and creating innovative, instructional, illustrated
printer driver, scanner driver and software installers for Windows 98, ME,
2000, XP and Mac OS 9x and X for Canon U.S.A. Designed, created and tested
the Macintosh OS 9 and OS X custom software application, Ereg, for the web
based Canon electronic registration initiative. All i Series, S Series and
BJC Series Printers. All CanoScan Series Scanners
COMMPOWER, Camarillo, CA 1990 to 2008
Consultant: International Marketing and Multimedia Consultant
Conceived, staged, designed, created and produced marketing plans and
visual communication material (print and digital) such as corporate
brochures, corporate executive portraits, major photographic illustrations
(table-top, lifestyle, sets, location and many other situations), 6 color
posters, trade show display graphics, advertising specialties, corporate
web sites, presentations, magazine advertisements, brochures, catalogues,
ads, point of purchase displays, trade show graphics and displays from
concept and marketing to completion.
CAPITAL 1 MORTGAGE, Camarillo, CA 1992 to 2008
Consultant: Marketing Consultant
Conceived, produced and created visual communication material (print and
digital) such as corporate brochures, corporate executive portraits,
corporate web sites, presentations, magazine advertisements, brochures, ads
from concept and marketing to completion.
CD FOLIOS, Woodland Hills, CA 1990 to 1999
Owner of Multimedia CD ROM Publishing Company
Conceived and created the visionary flagship product: SKY: Volume One
Mac/DOS/Windows Version 1.0, Version 1.2, and Version 2.0. The world's
first, reproduction quality, royalty-free, stock photography CD ROM.
Responsible for the concept, look, and content of all CD products. Created
and supervised creation of corporate identity, packaging, advertising,
trade show displays, and PR packages. Supervised and participated in all
technical aspects of digitization, retouching and programming of both
content and original software creation. Supervised and participated in CD
production from creation of hybrid CD to gold master to released product.
Charged with all aspects of publicity, sales, marketing, advertising,
research, product development, management, and financial operations as
owner of the CD Folios multimedia publishing company. Created and
supervised creation of corporate identity, packaging, advertising, trade
show displays, and PR packages. SKY: Volume One v1.0 - Mac, SKY: Volume One
v1.2 - Mac. DOS, SKY: Volume One v2.0 - Mac, DOS, Windows
SEGA STUDIOS, Beverly Hills, CA 1994 to 1995
Director of Digital Technologies
As precursor to heading the envisioned, expanded Sega Studios Beverly
Hills, pioneered the ground-zero creation of in house department for Sega's
video digital conversions and productions for multiple Sega CD productions
and Sega CD Interactive Movie Games. Directed production teams in proper
lighting, photography, proper sound recording and foley techniques for
optimum digital translation. Charged with digital production of all
TruVideo CD ROM'S. Researched, developed, and created personal proprietary
systems and methods of digitization and conversion for increased optimal
resolution and clarity of rendition of both Sega CD and Sega 32X. Charged
with localization for Tomcat Alley Version 2.0, Japanese, Spanish, German,
and French.
STARGATE FILMS, Burbank, CA 1993 to 1994
Consultant: Digital Production, Digital Video Production, Digital Matte
Painting
Led the post-production special effects facility, Stargate Films, into the
realm of TruVideo digital production of Sega Interactive Movie Games by
single handedly wrangling the digital production of Tomcat Alley Version
1.0, Sega CD TruVideo production. Charged with maintaining the quality and
integrity of visuals and soundtrack of Tomcat Alley; including, creation of
visuals, sound effects, digital effects, digital retouching, digital video
editing, digital audio enhancement and editing within an accelerated
deadline. Responsible for, designed production techniques for, and created
broadcast quality, digital 'matte paintings' of a futuristic Dallas, the
'Island City', in daytime and night time sequences for the broadcast
television series plus productions of "M.A.N.T.I.S." and others.
Education
BROOKS INSTITUTE Santa Barbara, CA - Bachelor of Arts; Commercial
Photography Major; Color Lab Minor; Winner and recipient of Photographic
Arts and Science Foundation Scholarship.
UNIVERSITY OF VIRGINIA Wise, VA - Liberal Arts education fulfilling degree
requirements; Newspaper photographer and photoinstructor. Active in
theater, public speaking, journalism, and local civic affairs. Member of
the Dean's List for the entire time at UVA.
More Information
AMERICAN PHOTOGRAPHERS - AN ILLUSTRATED WHO'S WHO AMONG LEADING
CONTEMPORARY AMERICANS by Les Kranz
PROFILES IN PHOTOGRAPHY by Brooks Institute
SOFTWARE ENCYCLOPEDIA by Educorp
THE PHOTOSHOP WOW BOOK by Linea Dayton and Jack Davis
Software Tools: Expert Level
Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator,
Adobe After Effects, Adobe Pagemaker, Aperture, DxO Optics Pro,
Lightroom, Final Cut Pro, Microsoft Office Suite, ACT!, RealBasic,
Ghost, Setup Factory, Install Anywhere, Filemaker Pro, Flash, BB Edit,
QuarkXpress, many, many others using all platforms.
References
Aziz Sazmand
CEO
Capital 1 Mortgage
***********@***.***
Borge Riis-Vestergaard
CEO
CommPower
***@*********.***
Deanna Quast
Program Manager
Canon USA
******@*****.***
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