Director Design

CHARLIE READ 954-***-**** ***********@**.***

Graphic design, communication arts and editorial, advertising creative

direction, specialized in direct mail and internal communications

campaigns,

branding identities, multimedia programs, publishing and magazine editorial

design and illustrations.

15 years art/creative direction, writing and design experience with

a broad scope of marketing communications, publishing projects,

and multi-media identity campaigns. Strong concepting, copywriting,

comping, storyboards, illustration, photo shoots and enhancement,

typography and graphic design skills utilized to production with a

proven track record. Create highly successful advertising campaigns

and collateral materials, and communications with a spirit for teamwork

and efficiency.

JANUARY 2000 - PRESENT

CREATIVE DIRECTOR/WRITER/ART DIRECTOR/DESIGNER

FIREWATER CREATIVE www.firewatercreative.net

As proprietor and Creative Director of Firewater Creative, in partnership

with Karen Gelhaar, Editorial Director, I have continually serviced the

following clients, with an emphasis on strong creative, marketing and

consultative skills to create results-driven materials:

IkonCommunication+Design www.ikoncom.com

Creative Director with Partner, Karen Gelhaar (Editorial) for the following

clients, producing publishing projects and ad campaigns, solicitation

material, conceptiual to print/web: Miami Jewish Federation, Bethesda

Hospital, Jackson Memorial Hospital Foundation, Genesis Press and

Iamanitrecession.com

Deardorff Communications, Atlanta, GA. (contract 2000-2005)

Creative Director of Atlanta-based firm serving as preferred marketing

vendor for Nextel Communications. Recent Nextel projects

include internal customer-retention campaigns that saved $12 million

to $20 million in a single quarter. Targeted direct mail and web

projects for the company have generated monthly response rates of

8% or higher.

OTHER CLIENTS FIREWATER CHARLIE READ 2

Confidata, a managed care software developer

STOPS, Inc., medical translation and transportation

The Georgia Theatre (Athens)

Ma-yi Theatre (New York), off broadway Obie winner (ma-yitheatre.com)

Ready Trucking (Tahoe)

Burroughs Wellington Fine Art (Chicago, Atlanta)

Rosen's Prestige Auto (Fort Lauderdale)

Corellis Italian Products (Atlanta)

NONPROFITS: Aid Atlanta, Cystic Fibrosis of South Florida, Junior

Achievement of South Florida, Riverside Park Neighborhood News

Recent website Productions: (programmed by my employee, Myke Briskman)

www.illumivision.com

www.joehynes.net

www.briangunterfilms.com

www.worldtradecenterpalmbeach.com

www.madamphoto.com

www.executiveexpresslimousines.com

www.oceancarrental.com

JAN 1999 - JANUARY 2000 (Charlie Read and Karen Gelhaar)

Citigroup, Duluth, Georgia. Senior Art Director (contract)

Developed print materials, multimedia projects and television commercials

to support sales force marketing initiatives. Oversaw creative

conception, execution and production/printing of banking and

investment materials/collateral and maintained branding and initiated

successful campaigns for Citibank, Solomon, Smith, Barney,

Primerica, and CitiMortgage.

SEPTEMBER 1989 - MARCH 1999

FREELANCE CREATIVE/ART DIRECTOR

Bennett Kuhn Varner Adv., Atlanta, (TruGreen Chemlawn)'98,'99

Citigroup, Inc, Atlanta (Primerica Publishing)'99,'00

Foote, Cone and Belding Direct, New York, (Citibank)'97

Franklin Spier Advertising, New York, (Publishing clients)'96,'98

Gotham Advertising, New York, (USA Today)'96

J. Walter Thompson, Atlanta, (The U.S. Marine Corps)'95

Joey Reiman's Bright House, Atlanta, (Hardee's)'95

Jordan, McGrath, Case & Taylor, New York, (Zest, Hefty)'96

FREELANCE CREATIVE/ART DIRECTOR (cont.) CHARLIE READ

3

Publicis Bloom Advertising, New York, (Calistoga Water)'96

The Ad Shop, Atlanta, (Ga Pacific, Linden Hardwood Floors)'98

The Chapman Agency (Y&R), New York, (Guinness, Tums)'96

The Lunar Group, Whippany, N.J., (NJ DOT, Summit Bank)'95

Wunderman, Cato, Johnson, New York, (Citibank)'96,'97,98

Ziccardi & Partners, New York, (Publishing clients)'97,'98

DESIGN AND ILLUSTRATION

Atlanta Institute of Real Estate, (Identity)'94

Foote, Cone and Belding, New York, (Skybox Sports Cards)'97

Gallo Auction, Atlanta, (Interior Design, Collateral)'89-current

Newmark, Posner & Mitchell, New York, (Building Signage)'95

Priority Solutions, New York, (Ads, Identity, Brochures)'89-'94

Publication Concepts, Atlanta, (Maps Illustration)'90

The Coverdell Group, Atlanta, (Illustration, logo) '89-'91

Expert In: Digital Design and Illustration, Freehand Illustration, Adobe

Illustrator, Adobe Photoshop, Quark Express and Print/Publishing

Communications and Design. Published Artist for Book covers, Posters, Maps,

and Cartooning. See Fine Art:

http://www.facebook.com album.php?aid=19549&id=132*******

EDUCATION:

Portfolio Center, Atlanta

Graduated in Art Direction 1996

University of Georgia

Henry Grady School of Journalism and

Mass Communications, Athens, GA.

Bachelor of Arts in Journalism, 1980

CHARLIE READ

1729 SW FOURTH STREET 954-***-****

FT LAUDERDALE FL, 33312 ***********@**.***

www.firewatercreative.net

samples at www.dayjobonline.com and www.ikoncom.com

and lastly, for a bit of fun and laughter:

www.firewatercreative.net/penny/

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