Joy Robles
Ocala FL *****
t: 646-***-****
e: ***@****************.***
w: www.freepeoplestudio.com
. Brand Integration
. Visual Systems/Guidelines Development and Implementation
. Project Planning and Management
[ Full Time . Miami, FL ]
Zyscovich Architects . Miami, FL
Graphic Design Director
2005-09
Zyscovich Brand Identity Creation, Implementation and
Quality Control:
. Collaborated with Zyscovich Architects' principals to
redefine the firm and its multidisciplinary services,
clarify its mission and goals, and revitalize the firm's
profile in the public realm.
. Conceptualized and implemented branded program throughout
all corporate materials: logo design, stationery systems,
signage, tradeshow booths, marketing collateral systems
(specialty brochures: landscaping, urban planning,
aviation), ads, newsletters, event graphics, architectural
presentation sheets, internal forms design, presentations,
and proposals.
. Developed and supervised implementation of proposal and
presentation templates, internal/external forms, throughout
the firm to facilitate production efficiency and design
consistency.
. Guided junior designers in adhering to basic branding
standards and visual structure of all materials produced in
the department.
Zyscovich.com:
. Formulated informational architecture and foundation map
for the extensive site redesign of Zyscovich.com
. Initiated meetings with Zyscovich Architects' Partners
and Project Managers to reorganize visual and informational
presentation of highlight/portfolio projects for each
discipline (Buildings, Interiors, Landscapes, Cities).
. Managed copywriters, architects/project managers,
marketing/public relations directors, photographers, web
developers/designers to acquire or create new media,
distribute, and track project details (drawings, photos,
copy) for 130+ projects on the web.
* Zyscovich.com won a regional 2008 Gold Addy award with a
redesigned Web site for Zyscovich Architects. Web
design/developers: Factory Interactive (Miami, FL).
Branded Environment Design: Cobb Theatres/Cin Bistro
. Conceptualized and developed site specific branded
environments/graphic murals, for Cobb dinner theaters in:
Miami, FL / Vail, CO / Atlanta, GA
. Managed and coordinated with architects, general
contractors, graphics vendors for specifications and
production of murals.
* Zyscovich Architects won the 2008 International
Interior Design Associations (IIDA) Award for Best
Hospitality Project/Cin Bistro, Miami.
Branded Environment Design: City of Coconut Creek
. Coordinated with Zyscovich Landscape Director to develop
a branded signage program for the City of Coconut Creek:
street signage, event graphics, street post designs.
[ Independent . Miami, FL ]
2009
CX Habitat: Brand identity creation for product launch and
presentation/fundraising purposes of Nhabitat, a
green/modular space system for emergency/temporary housing
or stations.
2008
Miami Dance Festival: Brochure and event graphics.
[ Independent . New York, NY ]
2009
Long Island Amateur Boxing Championship/Bowery Pictures:
. Created brand identity, visual style, and instructional
templates for the Long Island Amateur Boxing Championship
applied to stationery and event promotions (programs,
posters, banners, tickets, dvds, broadcast).
2002-05
The One Club
Worked with creative director, managing editor, event
coordinators, and printers to design/implement and produce
bi-monthly design magazines, annual design books, special
event signage, event collateral, and stationery redesign.
. one. a magazine: Implemented the first redesign of
the magazine in coordination with B.I.G./Ogilvy in NY and
LA. Designed 6 issues (cover/interior) with added
refinements per issue as the magazine developed.
. One Show Interactive 2003: Book design of The One
Show Interactive 2003: Advertising's Best Interactive and
New Media. Cover, divider, template and interior exhibit
pages.
. One Show Annual 2005: Interior book design of The One
Show Annual 2005: Advertising's Best Print, Design, Radio,
and Television.
. One Show 2005: Awards Program and collateral design for
The One Show Awards Event.
. One Show Education Awards 2005: Program design, invites,
and mailers.
. A Brand Apart: Book design management and production for
A Brand Apart. Book Design by Duffy & Partners illustrating
foremost innovations in brand design and strategy.
. One Club Traveling Show 2005: Signage and posters for
traveling show exhibiting 2004 (Gold, Silver, Bronze) Award
Winnners.
. One Show Interactive 2004 and 2002: Cover and Interior
book design.
. One Show Festival 2004: Program and collateral design
for The One Show Pencil Awards Festival: One Show programs,
entry/application forms, signage, posters, invitations,
tickets.
. One Show Rx 2003 and 2004: Book designs and collateral
for One Show Rx: The Best in Pharmaceutical Advertising.
2003 - 04
TimeWarner Heiskell Awards 2004 and 2003: Humanitarian
awards program design sponsored by TimeWarner. Certificate
award design, and all promotional collateral: posters,
banners, programs, invitations, web advertisement.
Rizzoli Books: Cover and interior page templates for
Fall 2003 Book Catalog.
2002
Scotchgard: Project manager of visual system creation and
development for Scotchgard, a ?division of 3M: logo
refinement, branding system development for packaging and
print collateral, trademark supportive graphic development,
direction/management of visual system guidelines. Design
Firm: Mittleman Robinson.
2000 - 01
d'Art projects and d-Art.org: Project director and co-
curator of artists' group events specializing in site
specific/issue oriented art installations: in charge of
site assessment and procurement, proposal development,
project and event planning, photography/video documentation
for print and web, coordination of multimedia
collaborations (video, sound, installations) with artists
and site directors.
dropout Visual system consultation and logo design for
film networking company.
Thompson Financial: Branded collateral design for
financial institution: brochures, ?annual reports,
advertisements, and posters. Design Firm: Straightline
International.
1999
Fathom.com: Logo exploration for Columbia University's
online learning network. ?Design Firm Frankfurt Balkind.
Informix: Visual system design development and
application to folder, annual report, brochures,
stationery, advertisements, and posters. Design Firm:
Frankfurt Balkind.
New York Institute of Technology: Logo exploration
for educational institution. Design Firm: Frankfurt
Balkind.
Industry2Industry: Visual system design for web-based
sourcing (businesses, governments, utilities) and software
tools company: web, annual report, brochures, stationery,
folder, advertisements, and posters. Design Firm: Frankfurt
Balkind.
1996 - 98
Landor Associates:
Visual system designand production for Fort James(paper
products manufacturer/US) and Suvinil (paint
manufacturer/Brazil): project presentations, vendor
management, photography/press supervision, project
management for branding extensions (stationery systems,
brochures, ads posters, newsletters, catalogs, premiums,
signage, vehicular graphics).
U S West Dex: Project management and design for US
west coast telephone book visual systems: logo exploration,
illustration, branding standards (design, development, and
copywriting), advertising, stationery, print literature,
and signage. Design Firm: Diefenbach Elkins (now
Interbrand).
Diefenbach Elkins: Design and management of 2
language presentation kit (folder, brochure, ?case study
highlights, proposal cover, stationery). Design Firm:
Diefenbach Elkins (now Interbrand).
1992 - 95
Bell Atlantic, Continental Airlines, Handok, Praxair, St.
Paul Insurance: Identity guidelines design and production,
logos, brochures, newsletters, and signage. Photoshoot
supervision for print collateral. Design Firm: Lippincott &
Margulies
Schweet Design: Design direction, production,
project tracking, press supervision of posters,
invitations, silkscreens, and logos.
Xerox: design and production of logos, brochures,
ads, banners, and posters. Design Firm: E3 inc.
1990 - 92
Random House: Design and management of catalogs, brochures,
advertising, presskits, and displays.
[ Education ]
1985 - 87: Fashion Institute of Technology . New York, NY
Associates in Applied Science: Graphic Design.
1984 - 85: Junior College of Albany . Albany, NY Major:
Graphic Design. Phi Theta Kappa 1984.
[ Awards/Honors ]
2009: Baptist Health: New Hospital Annex Construction: Miami. Designed
Powerpoint presentation template/structure resulting in winning proposal of
multi -million dollar architectural design and urban planning project.
2008: International Interior Design Associations (IIDA):
Best Hospitality Project Award: Cin Bistro Theatre/Miami
Dolphin Mall Award received in collaboration with
Zyscovich Architects Interiors Group.
2005: 18th Annual Florida Print Awards Award received for
design of one. a magazine.
2000: Lower Manhattan Cultural Council Community Arts Grant
Grant received to produce site specific ephemeral public
art installation for d-Art projects on Hudson River Park
Day 2000.
1986 - 87: Fashion Institute of Technology Agency Honors
Design Group: 1 of 10 selected design students to
participate in competitive client presentaion/design
program.