Public Relations City

T he man you are is nothing compared to the man you want to be……

Steven Coyle

**** *** *** * ***. 219 251-***-****

Birmingham, Al 35233

*******@***.***

Summary

Public relations professional with a t rack record of success in both t raditional and new media, crisis and

s trategic planning. Proficient in PC, Mac OS, Adobe Photoshop, Adobe I llustrator, Adobe InDesign,

M icrosoft Office, Wordpress and Gimp.

Experience

Girl Scouts of North-Central Alabama (Intern) Sept. 2010-

M ay 2011

Managed social media presence on all platforms

Conceived and developed strategic campaigns and press materials for press ki ts and published

editorials

Wrote and edited copy for website, annual reports and internal newsletters

Monitored media activity and identified opportunit ies

Collaborated on crisis communication plan

Alzheimer’s of Central Alabama April 2010 –

M ay 2011

Developed and implemented a 6 month strategic multiplatform awareness campaign resulting in a

12% donation increase

Tracked social media conversations about Alzheimer’s

Created and edited press releases, website content, newsletters and internal documents

T he man you are is nothing compared to the man you want to be……

Created a crisis communication plan

City of Leeds, Alabama – City Hall Aug. 2010 –

A pril 2011

Managed pressroom for the city’s website

Coordinated community outreach and advocacy efforts

Coordinated media for city projects and events

Peritus Public Relations Agency January 2011-

Feb. 2011

Assisted with the Cochran Fi rm SWOT analysis

Organized and developed materials for several focus groups

Achievements

VP for Public Relations University Programs Council

Developed and implemented a multiplatform strategic communication and branding campaign

Coordinated the planning and publicity for 80 campus events with an overall 42% increase in

s tudent attendance

Managed a $150,000 program budget

VP for Membership Public Relations Council of Alabama

Created a strategic social media campaign increasing membership by 50%

Won 8 awards for various public relations projects

Education

University of Alabama at Birmingham Bi rmingham, Al May

T he man you are is nothing compared to the man you want to be……

2011

Bachelors of Arts, Communication Studies 3.0 GPA

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