Manager Sales

Director/Senior Manager Field/Event/Channel Marketing

An accomplished Client Services Business Development and Operations

Director/Manager for premier field marketing agencies that offer integrated

project experience for manufactures of Computer Hardware/Software,

Wireless Carrier Channel, Digital Imaging, and Television, Toy, Floor care,

Energy Efficiency product/services, and Home Entertainment category

products/services brand awareness, brand advocacy and sell-through at both

retail and event venues. Adept in new account consultation and proposal

creation, discerning project requirements and communicating client needs to

creative marketing and field operations teams. Build executive-level client

relationships as well as manage the daily work flow of concurrent projects

to ensure deliverables are completed on time, on budget and on strategy.

Provide direct and indirect team leadership that includes account

management of field execution teams to meet and exceed client

expectations/program goals. [pic]

Work Experience[pic]

M2W Inc

Director West Coast Operations: 5/14 - Present

Manage 8 Markets/Market Management Teams: both field execution and client

relationships (8 individual client teams - market based). Dedicated team

for wireless carrier channel for sponsorship event, experiential tour and

street/guerrilla team activities. Directly managed 8 Market Managers and

indirectly manage execution teams of 500+ Brand Ambassadors.

Highlights:

. Identified new business opportunities with each market growing overall

portfolio by 20% in 5 months

o New sponsorship venues

o Street/Guerrilla team activities

o Experiential tour assets and execution

. Designed/Implemented standard operation procedures that have been

rolled out nationally and were utilized in national RFP presentation

. Top graded management team

. Identified new recruiting sources for managers to use in

recruiting/hiring Brand Ambassadors in each market

. Worked with IT and external sources on potential upgrades to reporting

database

BDS Marketing, Inc.

Senior Results Manager: 10/13 to 1/14 (Contract position)

Managed 5 Field Operations Managers, 2 Analysts and 170+ Field Sales

Representatives for Premier Consumer Electronics Manufacturer weekend

warrior program at national retailer. I managed all aspects of program to

include internal operations, data structure, reporting design and

implementation, data analysis and coverage models, internal financial

reporting (P&L for program) as well as liaison to all other internal

operations departments.

Highlights:

. Designed/Implemented weekly reporting for client to include trending

and competitive intelligence analytics

. Worked with Analysts to identify retailer reporting opportunities to

drive higher level of client reporting: market share analytics, year

over year sales performance, etc.

. Designed/implemented internal compliance reporting to allow Field

Managers to quickly identify non-compliance associates and address

with field team

. Designed/implemented weekly internal staff meetings to discuss/drive

field operations and field performance

. Worked with Talent Acquisition team to identify key areas/sources for

quality candidates

IN Marketing Services (A division of Advantage Sales and Marketing)

Manager - Internal Operations: June 2013 to October 2013

Managed all aspects of program operations for a national "store in store"

dedicated program (200+ field employees).

Highlights:

. Designed/Implemented internal training for new field associates that

enhanced corporate job aid training

. Designed/implemented internal compliance reporting to allow Field

Managers to quickly identify non-compliance associates and address

daily

. Enhanced daily and weekly reporting to identify trends for sales by

category and compliance

. Worked with Best Buy Director to identify and deliver monthly

Executive Summary and sales analysis to Best Buy Mobility Principles

. Worked with internal call center team to create dedicated call center

support for team

. Worked with internal resources to create and implement dedicated team

portal to access reference documents, weekly communications, and

highlight team successes

BDS Marketing, Inc.

Spearheaded successful program/product launches resulting in program growth

for agency and sales growth for clients.

Channel Partners, a BDS Marketing Company

Senior Field Operations Manager: 2/12 to 2/13

Managed up to 500 Field Representatives and up to 10 Field Managers/Program

Team Leads across multiple execution programs at retail. Designed and

implemented formal training program for field operations management team to

focus on team program results as well as effective operations practices.

Worked with Senior Director and IT staff on development of field

representative profile tracker and skill set matching processes.

Channel Partners, a BDS Marketing Company

Client Services Manager: 9/09 - 2/12

Managed up to 12 of the agency's accounts simultaneously serving as the

primary client contact for the agency and outsourced vendors. I

collaborated with the client and internal Senior Management to defined

client requirements and project parameters to guide teams in the

development and delivery of campaign strategy and program results. Managed

and guided program expenses, oversaw account billing and communicate

updates to client and field. I identified new business opportunities with

existing clients to increase program/client value to agency.

BDS Marketing, Inc.

Program Manager/Account Executive: 12/06 - 9/09

Dedicated Program Management: The agency realized growth of 1.1m to $3m

over 2 year period under my management of this program. Redefined program

structure to sales focused program and delivered over $3m in incremental

sales (sell-in) for client during the program. Expansion of client

relationships included key stake holders and other product category

contacts for additional business opportunities for agency.

I managed all aspects of program to include internal operations, data

structure, reporting design and implementation, data analysis and coverage

models, internal financial reporting (P&L for program) as well as liaison

to all internal operations departments.

Highlights:

. Played a lead role in program design, budgeting and strategic

presentations to current and prospective accounts, delivering ROI

based presentations that won new and increased existing business

driving multimillion-dollar annual revenue growth My Teams

accomplished:

. Dedicated program expansion from 11 to 21 field representatives -

value to agency of $2mm revenue increase over 2 year period

. Delivered over $3m revenue increase for dedicated program over 2 year

period

. Delivered client market share increase from 2% to 4.7% in DSLR product

category through new dealer acquisition and revenue growth (sell-in).

. Handled challenging last-minute changes and out of scope deliverable

requests to show continued value for our clients. Effectively managed

expectations and avoided scope creep. Efforts helped retain clients

and increased annual billing from $80,000 in 2009 to $200,000 in 2010

and 2011.

. Prevented the threatened loss of a $400K account to a competitor by

proving the value add of agency's expertise, customized reporting, and

delivering $2mm sales increase in 2009

. Managed a pilot program test in direct competition with another agency

and won program exclusivity by proving the value add of our agency's

expertise, and customized reporting. Grew client value to agency from

$50k in 2010 to $400k in 2011 and 2012

. Developed thru client collaboration campaign-management tools (e.g.,

creative briefs, proposal templates, estimate forms and project-

tracking spreadsheets) that improved flow of communication and

elevated client satisfaction.

. Built positive relationships with clients, gathered competitive

intelligence and assisted in business-development initiatives.

Campaigners, Inc. (now InMarketing Services, a division of Advantage Sales

and Marketing).

Field Supervisor and Lead National Recruiter: 6/03 to 12/06

I managed up to 200 field representatives for multiple Consumer Electronics

products for tier 2 and 3 manufacturers for product brand advocacy,

assisted sales and merchandising activities to increase mindshare and

revenue growth for clients. I managed the daily/weekly/monthly data

analysis, coverage models, program communication- recommendations, and

accountability for P&L in concert with Senior Account Managers/Directors.

Highlights:

. Successfully launched and managed first dedicated team program for

agency

. Worked with IT staff on development of field representative profile

tracker and skill set matching processes.

. Worked with Senior Management on development of behavioral based

interviewing process to utilize for dedicated and shared services

field representatives

. Built positive relationships with clients, gathered competitive

intelligence and assisted in business-development initiatives.

. Developed and facilitated assorted training modules for field teams

and corporate staff. Hired/trained and managed team of 20 temporary

recruiters for $10mm demo program nationally

ITT Technical Institute Torrance and West Covina, CA Campuses

Marketing Representative: 9/01 - 6/03

B2C direct marketing to potentially interested candidates for college

admissions, facilitated presentations to high school groups for secondary

education and financial support options to support those options.

WaveBend Solutions, Inc. (now Hitachi Consulting)

Manager of Recruiting, Western Region: 6/00 - 2/01

Managed the full cycle recruiting process for application development, DBA,

QA and network design/support positions in consulting environment.

Identified, interviewed, and hired candidates from entry level through

Senior Director level positions. Managed external recruiting sources -

negotiated contracts and compensation packages, worked directly with

selected college career departments for on-campus recruiting for

internships and graduating seniors.

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Technical [pic]

MS Office applications: 2010 and 2013

CRM software usage: Salesforce, Onyx, Microsoft and some proprietary

applications

Proprietary data capture applications

Retailer POS data capture applications

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Education[pic]

UNIVERSITY OF BRIDGEPORT, Bridgeport, CT

Associate of Arts, Major in Marketing

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References furnished upon request

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Contact this candidate