Sales Marketing

RUSSELL B. SCARCELLA, ESQ.

** ***** *****, **** *** York, New Jersey 07093 917-***-**** ***********@*****.***

PROFESSIONAL EXPERIENCE

Unify Corporation

New York, New York 2011

Business Development Executive, Daegis

• Build and maintain corporate and law firm relationships for legal and technology outsourcing of

managed document review services, enterprise data archiving product, and eDiscovery technology

solutions

• Penetrated several global corporations in pharmaceutical, finance, technology and hospitality

industries within first 3 months with company

• Significant involvement in strategic market planning, development of sales initiatives and drafting

and design of corporate marketing materials

iDiscover Global

New York, New York 2010

Director, Northeast Region

• Recruited to create and build Northeast presence for e-discovery startup:

o Recruit and build northeast sales team

o Set sales team goals and metrics

o Attend select sales calls to assist in closing new business and for coaching purposes

o Assist sales team in strategic client planning and uncovering business opportunities

o Provide regular reporting and feedback to senior management

• Consulted with corporate legal departments, compliance groups and IT with respect to eDiscovery

best practices, technology solutions, and review protocols and workflow options

• Led initiative to build standardized client service practices and operational processes

• Drafted, negotiated and executed software processing and licensing agreements

Xerox Corporation

New York, New York 2009 – 2010

Business Development Executive, Xerox Litigation Services

• Exceeded revenue goal by 50% in first 12 months

• Cultivated client relationships with partners at AmLaw 100 law firms and in-house counsel at

fortune 500 corporations in New York and New Jersey

• Worked with law firm partners to establish strategic plans and effective document review protocols

• Consulted with corporate clients with respect to risk containment, data security, technology

efficiencies and managing litigation discovery costs

LexisNexis

New York, New York 2004 – 2009

Electronic Discovery Specialist, Applied Discovery, Inc.

• Generated in excess of $17M in revenue during tenure with the company

• Senior consulting team member serving law firm client base in New York and New Jersey

• Served as electronic discovery expert for purposes of education, litigation readiness planning and

litigation discovery strategic consulting

• Spoke at conferences and was published frequently on numerous topics relating to electronic

discovery

Goldberg & Associates

New York, New York 1998 – 2004

Senior Counsel

• Managed all aspects of commercial litigation process from inception through trial

• Negotiated complex settlements on behalf of corporate clients in resolution of commercial actions

• Advised clients on the development and refinement of risk management programs

• Member of firm’s Hiring Committee - oversaw recruiting program for new associate attorneys,

including interviewing and onboarding

• Generated over 2100 billable hours each year for a 6 year tenure

• Led firm’s marketing initiatives for business development program

Smith Mazure Director Wilkins

New York, New York 1997 – 1998

Senior Litigation Associate

• Prepared pleadings and motions regarding all aspects of commercial and corporate litigation

• Conducted trials, argued motions and examined witnesses at depositions

• Originated marketing outreach calling initiative to existing clients to generate new business and

expand client penetration

American International Group

New York, New York 1994 – 1997

Environmental Coverage Counsel

• Led the resolution of multi-million dollar environmental and insurance coverage actions

• Developed litigation strategy and negotiated complex settlement agreements

• Interacted with government regulatory agencies on behalf of clients

• Reviewed and analyzed complex settlement agreements, contracts and corporate resolutions

• Reduced corporate expenditures by over $24 million through effective settlement negotiations

OTHER EXPERIENCE

Get Together Foundation for the Children

New York, New York 1995 - Present

Vice President of Sponsorship Development and General Counsel

• Manage sales team of more than 30 sales and marketing volunteers. Motivate and create non-financial

incentives to drive team to consistently exceed sales goals and generate year-over-year growth

increasing revenue 100 fold over 10 years

• Conceived and implemented sales and marketing strategy for development of Foundation’s Corporate

Sponsorship Program

• Oversee all contract, insurance and tax issues in the operation of a 501c3 charitable organization

• Maintain active seat on the Board of Directors for over 15 years

NCB Management Group

New York, New York 2001 - 2007

Director of Sales and Marketing

• Developed and implemented sales and marketing strategy for sale of resort time share and rental

properties in Sag Harbor, Bridgehampton and Southampton, New York

• Recruited, trained and managed a team of 9 sales associates toward 6 consecutive years of year-over-

year growth and successful sales of 1000+ time share units during an annual 2 month sales term

• Recruited and trained a team of 3 sales executives targeting resort property rentals to corporate clients

surrounding media and other strategic corporate events

Russell B. Scarcella, Esq.

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EDUCATION

Brooklyn Law School, Brooklyn, New York Juris Doctor, 1994

Founded law school chapter of Association of Trial Lawyers of America

University of Florida, Gainesville, Florida Bachelor of Arts, 1991

BAR ADMISSIONS

• New York State; Eastern, Southern and Northern Federal Districts of New York

• New Jersey State; Federal District of New Jersey

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