S. BETH THOMAS
*** *********** ******, *******, ** 39110 • 601-***-****
• ***********@*******.***
SALES/MARKETING MANAGER
Innovative Marketing Solutions • Customer-Centric Philosophy • Excellent Communicator
A highly motivated, proven sales and marketing manager able to deliver a wide range of innovative
marketing strategies to increase sales and achieve accelerated market growth.
Market Positioning and Branding Competitive Research & Analysis
Channel Partner Development Creative Development and Execution
Business Development Supervisory Skills
Key Account Management Product Development & Management
Team Building and Staff Mentoring Business/Community Involvement
Budget Development/ Management Advanced Computer Skills (PC and Mac)
HIGHLIGHTS OF QUALIFICATIONS
Created new strategies and managed existing consumer and commercial marketing strategies for a
worldwide, Hewlett-Packard product line valued at $750M in annual revenue.
Created “Go To Market” and brand enhancement strategies for new products and product
refreshes that targeted national resellers (i.e. Best Buy, Wal-Mart and amazon.com).
Developed and managed a base of accounts for a national promotional advertising company. Consulted
and partnered with clients on effective marketing solutions. Achieved a 70% closing ratio at a 38% profit
margin.
Consistently top sales performer year after year. Achieved the distinction held by only 1%
of all business developers in the Promotional Advertising Industry - entry into the Multi
Million Dollar Round Table Club.
Led creative, design and production teams to develop effective marketing campaigns for healthcare, IT,
energy, insurance, construction, real estate, government and non-profit organizations.
Created effective marketing tools and reached the audience on time and within budget.
EDUCATION
B.S.B.A. in Marketing – Dean’s List Scholar, Mississippi College