Marketing Manager

Bobby Samborsky

** ******** **., *******, ** ****9 ~ 702-***-**** ~

**************@*****.***

Marketing ~ Advertising ~ Graphic Design ~ Project Management ~ Public

Relations Promotional Events Planning ~ Vendor Relations ~ Product

Development ~ Branding

MARKETING PROFESSIONAL

Track Record: Consistent, measurable contributions in the strategic

planning and detailed execution of marketing programs to support business

growth and organizational goals.

Key Strengths: Analysis and planning... tailored marketing solutions...

effective communications... collaborative relationship building...

establishing priorities... managing multiple simultaneous projects

PROFESSIONAL EXPERIENCE

U.S. Employees Credit Union, Chicago, Illinois, 2008-2010

Marketing Manager

Responsibilities include implementing and evaluating results of the

credit union's annual marketing plan. Plan consists of advertising,

direct mail, electronic mail, public relations, special events, in-branch

merchandizing, product education, website content, and business

development programs. Other duties include implementation of market

research programs, member surveys, marketing database management, and

list acquisition and maintenance.

Down Town Oak Park Business Association, Oak Park, Illinois, 2006-2007

Marketing & Communications Manager

Coordinate and direct all PR and marketing based on board of directors

and merchant exchange committee recommendations. Attract customers to the

business district by using traditional marketing strategies and creative

public relations events.

Lincoln Park Savings Bank, Chicago, Illinois, 2000-2006

Marketing Director (2003-2006) ~ Marketing Coordinator (2002-2003) ~

Marketing Assistant (2000-2002)

Direct all marketing initiatives for large mutual bank, focusing on

delivering a consistent message to highly targeted audiences to boost

company identity and attract business. Participate on management team,

providing marketing expertise to support aggressive growth plans. Manage

$320K marketing budget.

Marketing ~

o Create and execute strategic marketing plans for different segments of

target audience to address specific customer needs.

o Develop integrated marketing campaigns: coordinate work of

freelancers, vendors, and agencies across all media outlets.

o Conduct market research to provide data for business expansion,

current business and competition analysis.

Bobby Samborsky Page 2

Advertising ~

o Manage advertising via direct mail, print materials, brochures,

signage, Internet, radio, television, and other media outlets.

o Produce 90% of material in-house: graphic design, write copy, design

layout, and oversee production.

o Design and maintain company website and intranet.

Public Relations/Event Management ~

o Serve as the company's public relations representative, developing

media opportunities and responding to media requests.

o Coordinate press information including press kit materials; brand,

product, and event information, company background, and executive

biographies.

o Conceive and organize successful company-sponsored events: a diverse

blend of community-relations programs, co-sponsored activities, and

education-related initiatives.

KEY ACCOMPLISHMENTS

o Spearheaded effective marketing campaigns that facilitated company

growth of $60M and expanded the company by four locations over the

course of six years.

o Achieved a significant increase in account openings through a co-

branding campaign with a high profile national wholesaler. Increased

account openings by 500% with an 80% retention rate after one year.

o Overhauled company website extending the brand image and created a new

company intranet for product and staff updates, record storage, and

quick access to forms.

o Cut creative and design costs by 90%, without diminishing quality or

image, through personal knowledge of graphic design and web

development.

o Initiated, planned, promoted, and executed Chicago's largest annual

pet adoption event. The event attracted much local and national media

attention as well as won local awards.

TECHNICAL PROFILE

o Microsoft Word, Excel, Access, PowerPoint, Publisher, Outlook

o Adobe Illustrator, Photoshop, InDesign, Acrobat Professional

o Macromedia Dreamweaver, Microsoft FrontPage

o CRM programs and other industry-specific software

COMMUNITY INVOLVEMENT

o North Center Chamber of Commerce (2002-2005)

o Neighborhood Boys & Girls Club Board of Directors (2003-2005)

o Chicago Canine Rescue Foundation (2005-2006)

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