CELSO II
Morumbi, S o Paulo-Brazil
55-11-822*-****(H) - ********@*******.***
C# LEVEL EXECUTIVE
Strategic Planning - Multi-Site Operations - Strategic Alliances
New Business Development - Logistics & Distribution
Finance & Budgeting - Organization Design & Development- Corporate
Governance
Management executive with 20 years' experience, leading successful start-
up, turnaround and manage management consulting companies. Identify
strategic acquisitions to gain market share. Capitalize on market
opportunities to drive revenues, profits, and growth. Strong general
leadership, and P&L management. Bilingual: English and Portuguese. Fluent
in Spanish. Strengths:
. Leadership - Turned around a company, from net losses of $5,000,000,
in 2006, to $2,000,000 in net income from 2006 to 2008 partially
through development of strategic alliances with major accounts and
financial process redesign.
. Team Building - Recruited management team noted for integrity and
competency in 1996 with zero turnover rate by 1999.
. Entrepreneur/Innovator, Business Development - Built new management
consulting firm in 2002, on time and within budget, starting new
business from scratch with sales reaching $15,000,000 in 2005.
. Negotiator - Doubled sales by negotiating acquisition of LEXICO
Solu es e Neg cios Ltda. in 2002 and founded LEXICO Consultancy
Sernices Ltda.. In 2004.
. Customer Service/Customer Relations - Drove after-sales sales 70% by
focusing on new corporate goals of quality, not quantity, and by
establishing solid customer relationships in 2004.
PROFESSIONAL EXPERIENCE
C2 CONSULTING., Management Consulting firm, S o Paulo, SP, Brazil 1995-
consulting services provider specialized on IT consulting, ERP development
systems, process design and reengineering and HR Consulting, M&A, Turnround
Companies and Business Transformation Services with sales of $10 million
and 50 employees in many locations. Customers include FIA-USP, KPMG, Ernst
& Young, Banco Santander, ORACLE, Peoplesoft, J.D.Edwards, Booz Allen
Hamilton, A.J. RORATO and Marcopolo.
Chief Executive Officer and Partner S o Paulo - Brazil 1995 - 2010
Focus in CORPORATE GOVERNANCE seeking the form of Administering a Company,
by promoting :operations efficiency, raising reliable economical and
financial information, design processes on conformity with legislation and
regulations, assets protection, transparency in the relationship with
shareholders, collaborators and customers
Planning and execution of CORPORATE GOVERNANCE models Manage the
Company's Departments, through planning processes, coordination and
control, seeking: the data preservation, the organization's businesses
continuity, addressing the Business Process to guarantee appropriate
support to the Company's Business Activities.
. Triple sales since 1995 by introduction of preferred agreements
with key accounts, including FIA-USP, MBA - FIA, becoming one of
main service provider of management consulting services and HR
Consulting and by two acquisitions of LEXICO. and LEXICO
Consultancy Services.
. Developing new management consulting products
. Responsible for Lean SixSigma Projects where Increased inventory,
bill of materials, and routing accuracy from 50% to 95%+, cut
fabrication cycles 30%, and improved on-time delivery from 60% to
85% by implementation of ERP system.
. Reduced costs 30% by simplifying designs, changing supplier, and
implementing consignment program at Parana plant.
. Proved Tracked Record for Strategic Planning Design and
Implementation for ORACLE ERP Systems
. Maintained operations on elaborating business proposals and
presentations for private and government accounts
. Elaborate on Complex Industrial and Business Process Redesigns
with gains over 65% on reducing costs and personnel
C2 CONSULTING. - Chief Executive Officer and Partner - continued
. Responsible for managing Turnaround projects for small companies,
revenue under $20,000,000 acting as CFO for increase sales and
financial balance.
. Grew revenues 30% by establishing an advisory consulting services
for C# level personnel on many clients using personal networking,
advising on state and federal taxes and strategic planning
advisory for design and implementing.
LEXICO SOLU ES E NEG CIOS., Brazilian Management Consulting Firm, S o
Paulo, SP 2002 - 2006
Business Consulting Firm with sales of $35million and 160 employees in 3
offices in S o Paulo, Rio de Janeiro and Brasilia DF. Customers were major
business consulting firms and government companies.
Partner, S o Paulo, SP, 2002 - 2006
Created autonomous entity by building Business Consulting Division to
implement corporate goal of diversification. Grew Division from zero to
3 sites in Brazil with 160 employees. Created integrated management
consulting products function consolidating assessment, diagnostics,
design business solutions training and implementation. Reorganized
Brasilia DF operation by recruiting local management, motivating sales
force, and installing state-of-the-art system. Full P&L responsibility
for $10 million budget. 5 direct, 140 indirect reports.
. Drove business from zero to $20,000,000 in sales from 2002-2006.
. Doubled sales S o Paulo and Brasilia DF by developing and
launching new products with partnerships with major key accounts
such as COBRA TECNOLOGIA-BANCO do BRASIL.
. Elaborate Business Proposals and presentations for Business
solutions.
. Started up new business office in Brasilia DF on time and within
$500,000 budget.
FIA-USP -It is private own foundation related to the University of S o
Paulo, largest University in the country, structured by USP professors from
FEA, Administration and Economics College, with revenue over $ 100,000,000
and over 1000 employees as a management consulting firm and a MBA school
CELSO HIDEKI II Page 3
Senior Project Manager, S o Paulo, SP - Brazil 1995-2007
Responsible for creating IT business solutions for major government
key accounts using many Business Process Redesign, BPR, solutions for
the largest IT players such as ORACLE, Peoplesoft, SAP, J.D.Edwards
SUN Microsystems and others. Managed BPR projects for key government
accounts in the state of S o Paulo such as Treasury Department, UNESP,
University of State of S o Paulo and IPREM and federal government in
Brasilia DF such as INSS Planning Ministry and Presidency Chief of
Staff Cabinet
. Delivered BPR projects developing and implementing a ERP public
system based on ORACLE tools with revenues over $ 20,000,000.
. Took sales from zero to $26,000,000 by establishing business
relationship with major partners.
. Process Redesign using ARIS Toolset
Other positions held - KPMG, Senior Reengineering Consultant, S o Paulo -
Brazil, 1994-1995; Alexander Proudfoot Consulting, Senior Production
Consultant, 1991-1994, S o Paulo - Brazil and IT Consultant Reston VA USA,
1987-1991,.
EDUCATION
MS Computer Science at Maryland University College Park, MD USA 1992 -
1994
BS Computer Technology at Maryland University College Park, MD USA 1990 -
1992
AA Engineering Science at Montgomery College, Rockville, MD, USA 1988 -
1990
AFFILIATIONS
US Citizenship
Brazilian Citizenship.