Manager Sales

Todd W. Poling

*** **** **. **, **********, DC **002 ~ 202-***-**** ~ ********@*****.***

SUMMARY OF QUALIFICATIONS

Accomplished Consumer Products Marketer with balanced mix of strategic and

operational experience known for a passionate sense of business ownership,

energizing cross-functional teams, developing others and dedication to

delivering results through a combination of analytical, creative, and

leadership skills.

PROFESSIONAL EXPERIENCE

McCormick & Co., Inc., Hunt Valley, MD

January 2006 - Present

Marketing Manager, Lawry's, Grill Mates and Seafood & OLD BAY

November 2009 - Present

Senior Product Manager, Lawry's April

2008 - November 2009

Product Manager, Seafood & OLD BAY May

2007 - March 2008

Associate Product Manager, Seafood & OLD BAY June

2006 - May 2007

Intern, Seafood & OLD BAY January

2006 - June 2006

. Lead Lawry's brand portfolio with over 50 SKUs across three categories,

$155MM gross sales and $14MM annual budget.

. Oversaw Grill Mates portfolio delivering 9% annual consumption growth,

launching most successful new item in company history and leading

Grilling A&U work to drive consumer insights, consumer and trade

promotions, merchandising, innovation and brand positioning

opportunities.

. Division lead for Annual Planning process managing cross functional teams

and delivery of annual plans across all consumer product portfolios

including media plans to deliver targeted growth of +7% gross sales and

execution of $82MM marketing budget.

. Successfully executed a fast start integration program for the Lawry's

brand as part of largest acquisition in company history including

managing print and radio creative; sales and profits exceeded three year

acquisition model.

. Co-lead for McCormick Holiday campaign developing and executing creative

against new master brand positioning.

. Developed and led first ever integrated campaign for OLD BAY Seasoning

managing multiple agencies, creative and field execution to drive sales

growth in target markets 6-14% versus previous year.

. Managed revitalization of seafood product portfolio including

implementation of learning from Seafood A&U, development and planning of

new products, portfolio packaging redesign, SKU optimization and website

refresh and re-launch.

. Managed and developed two direct reports and led multiple cross-

functional teams.

. Regular member in McCormick Multiple Management Board program.

. 2-time "CP McCormick" Award Winner.

Retail Industry Leaders Association (RILA), Arlington, VA

March 2004 - October 2005

Director, Sponsor Relations

. Designed, developed and executed RILA sponsorships with over 30 corporate

sponsors.

. Led the RILA Partner Program, developing sponsors with six figure year-

long investments in RILA and its programs and building the program from

zero to six partners.

. Met budget goals and generated $1.05 million in revenue for the Annual

Leaders Exchange conference.

Travel Industry Association of America (TIA), Washington, DC

February 2001 - March 2004

Development Coordinator, Membership & Development

. Identified, created, and developed new sponsorships, opportunities, and

marketing plans at TIA and Industry events.

. Managed 100 sponsors' participation and served as their day-to-day

liaison for TIA events.

. Generated $1 million in revenue each year through marketing and sales of

sponsorships, pay-to-play programs, and advertising opportunities both

domestically and internationally (UK, Japan, and Brazil).

The Corporate Executive Board, Washington DC April

1999 - July 2000

Senior Associate, Member Services January

2000 - July 2000

Associate, Member Services April

1999 - December 1999

. Executed targeted marketing plans through cold-calling, mailings, and

building relationships with Fortune 1000 Executives through in-depth

conversations concerning their issues and initiatives.

. Generated over $1.8M in new business working in a two-person business

development team.

EDUCATION

Robert H. Smith School of Business, University of Maryland

May 2006

Masters of Business Administration, Marketing Concentration

GPA 3.81

Colby College, Waterville, ME May

1998

Bachelor of Arts (with Distinction) in Government

Honors/Appointments: Dean's List, Hall President, Colby Outdoor Orientation

Trip Leader

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