Sales Manager
Resume:
THEODORE I. SHIM
**** *********** *****, *** ****, CA 95120
**********@*****.***
PRODUCT MARKETING, PRODUCT DEVELOPMENT, AND BUSINESS DEVELOPMENT
QUALIFICATIONS
< Strong track record in technical marketing and strategic sales with
clear performance metrics with 20+ years of experience.
< Strong technical expertise, Ph.D. in Electrical Engineering, and proven
marketing and business development in the industry.
< Driven by P&L performance, with strong program management, relationship
building, and technical expertise.
< Direct product marketing and business development in consumer/mobile,
computer, and automotive markets.
< Deep knowledge of Multimedia technologies and embedded processors.
< Global marketing and strategic sales experience with key customers in
USA, Europe, China and other countries.
< Experienced in managing multi-disciplinary teams in multiple geographies
(USA, Korea, Japan, and China).
< Strong presentation, verbal and written communication skills in both
technical and business.
< Fluency in Korean in addition to English.
WORK EXPERIENCE
PANACEA TECHNOLOGIES & SYSTEMS, LLC San Jose, CA 7/2010 -
Present
Partner/General Manager
. A Sales Rep company, selling and marketing ATLab's capacitive touch
sensor controllers and optical finger navigation modules in North
America.
ACT-ON, INC. San Jose, CA 10/2004 -
6/2010
President
Act-On was founded as a 100% wholly owned subsidiary of ATLab, Inc., Korea,
a fabless semiconductor company, to market its products in broader USA and
world markets. ATLab products marketed through Act-On include capacitive
touch sensor controllers, high-speed SERDES interface (storage, video I/F,
etc.), optical finger navigation modules, and optical mouse sensors.
. Founded and managed sales/marketing, administration and application
engineering, 4 sales rep companies and 1 global distributor for North
America and Europe.
. Product Marketing: set product roadmaps and strategic directions;
performed competitive analysis and market research; product positioning
against competition; generated product collaterals, datasheet,
application notes, etc. Provided sales product presentation materials,
pricing strategy, sales forecast and design-opportunity pipeline
management with sales team.
. Product Development: served as the main technical and architectural
contact for USA and EU key customers. Provided product requirements
with key feedback from customers. Also drove functional FPGA-based
prototype and SDK validation cycle through cross functional teams to
serve the early-access needs of customers.
. Sales and Distribution: establishing direct and distribution based sales
channel in North America and Europe. Also helped the parent company
ATLab in its effort to expand its sales channels in Japan and China.
. IP Licensing: involved in the negotiation with customers (areas: MCU and
Display) for the touch-sensing IP licensing, Soft IP, Hard IP and
Technology IP.
. General Management and Operations: Responsible for finance, budget,
planning, HR, contracts, legal, and other matters. Oversaw and managed
distribution chain of computer peripherals and cell phone components
from manufacturing, packaging, QA, and product shipment schedule.
ATLAB, INC. Suji, Korea 1/2001 -
9/2004
Director of Business Development
ATLab, Inc., is a fabless semiconductor start-up specializing in mixed-
signal IC design. Products include optical mouse sensors, capacitive touch
sensor controllers, high-speed SERDES chips, and optical finger navigation
modules.
. Managed complete product cycles: Identified and defined product
marketing strategy, developed product requirements and worked with R&D
on product specifications, and customer collateral generation
(datasheets, brief, application notes).
. Worked with marketing communication in product launch, placed technical
white papers and articles, tradeshow planning.
. Served as the key customer contacts in USA, reflected their requirements
in the roadmap, and closed the sales cycle.
. Worked as a consultant in setting up design/production flow:
specifications, design, fabrication, assembly/packaging, bench
validation, qualification testing, internal/external customer sampling;
and in recruiting key engineers and executives.
Theodore I. Shim (**********@*****.***, 408-***-****)
Page 2 of 2
AMROP KOREA, INC. Seoul, Korea 1/1998 -
9/2004
Managing Partner
Served as the head of Korea office of Amrop, one of the largest retained
executive search networks in the world operating 89 offices in 57 countries
with 40 different languages.
. Conducted management consulting and senior-level retained executive
searches for Korean and global companies in manufacturing and IT
industries such as electronics, telecommunications, automotive and
chemicals; personally generated revenue of US$500,000+; expanded the
business into assessment/consulting on organizations and people, and
doubled the company revenue within 2 years.
SAMSUNG ELECTRONICS, CO., LTD. Kiheung, Korea 10/1992 -
8/1997
Senior Engineering Manager (9/1995 - 8/1997)
. Engineering Management: Managed multiple semiconductor development
projects in MPEG2 and related IP development (audio, video and system
decoders) for set-top box applications; Created/maintained schedules,
organized/facilitated project meetings, identified/tracked issues, risks
and action items, and drove to closure; Planned/managed Engineering
wafer requirements; Planned/managed Engineering IC assembly
requirements; managed up to 15 hardware and software engineers in Korea
and overseas locations.
. Technical Marketing: Served as the lead technical contact with key
customers (Set-Top Box manufacturers as well as cable/satellite service
providers) in the USA to acquire customer requirements for the
multimedia decoder chips and reflected them into product development and
roadmaps; Engaged with customers on product launch schedules and
pricing.
. Audit for Product Development: Audited Samsung Japan Design Center in
developing motion JPEG encoder/decoder chips for digital still camera
applications and generated various corrective action requirements for
top management.
Engineering Manager (10/1992 - 9/1995)
. Developed a noble audio compression algorithm for efficient audio data
storage; Won Samsung's technology achievement award (Gold); implemented
the algorithm using a general-purpose DSP core as an embedded processor.
. Managed multiple semiconductor development projects in MPEG decoder
chips (audio, video and system) for Video-CD applications and various
decoder chips for CD-media applications such as CD-ROM, Photo CD, CD-
Graphics, etc.
. Managed both domestic and overseas design teams for MPEG decoder
development.
. Organized a System Development Team and set up a system oriented top-
down design methodology for the first time in Samsung System LSI
division
EDUCATION
Ph.D./M.S. in Electrical Polytechnic Institute of New York University,
Engineering Brooklyn, New York
B.S. in Electrical George Washington University, Washington, DC
Engineering
PUBLICATIONS: Co-authored one book and ten SCI-level technical papers; Contributed a
chapter each for two Electrical Engineering Handbooks.
ACTIVITIES: Member, IEEE and Society for Information Display (SID)
LANGUAGES: English and Korean
PERSONAL: US Citizen
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