Project Manager Marketing

Janet Sosa

**** ** ** *** ***** Springs, Fl ***** Phone: 954-***-**** *********@***.***

Marketing Specialist – Bilingual Spanish

Reliable, organized, detail oriented, marketing and communications professional with

advertising agency and client side experience.

Exposure to Latin American and US Hispanic markets branding; effective coordination of

marketing campaigns that build, reinforce, and drive successful brands.

Proactively aimed at promoting product and company awareness; generating new clients,

retaining existing clients and increasing profit margins.

Skills

Marketing strategies/Campaigns Client/Agency relationship

Tradeshow and event coordination building

Website/Social site maintenance Project management

Product branding/Launches Managing resources and budget

Development of print material Excellent written and verbal

Bilingual Spanish

Professional Experience

Quantum Capital Advisors Coral Springs, Fl

Access Leads Coral Springs, Fl

Marketing temp, 1/2009 Present

Implementing plans and strategies to promote start up companies; generate new business

leads and implement loyalty programs. Pitching social networking and marketing tools to

business owners to effectively increase their website traffic

Manage and update company websites/shopping carts/social media sites

Creation of customer database to manage e mail and newsletter campaigns

Identify and enroll financial professionals with company’s partnership programs which

compensates members for qualified leads

Estimate project costs; manage timelines, deadlines, and budget for printing vendors and

services

CyGene Incorporated Coral Springs, Fl

Project coordinator/ Latin American marketing, 1/2008 10/2008

Support licensor relationship / marketing activities of DNA testing laboratory in the U.S. and

Latin American region. Coordination of all efforts pertaining to the product launch in Latin

America

Interpretation, translation, regional localization, and print production of testing kits

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Janet Sosa Resume

Creation/print supervision of sales and promotional material, including brochures,

presentations, signage, logo giveaways, banners and newsletter

Updating website and shopping cart content; e mail and direct mail campaigns

Assisting in research, development and pricing for future brands, products, coupon incentives,

and website offers

Support senior project manager in generating status reports on pending project plans

Analyze and monitor sales data and activity in Mexico and Venezuela

Researching promotional opportunities; trade show coordination and delivery

Summit Lending Partners Coral Springs, Fl

Marketing specialist, 2/2001 10/2007

Working alongside President to plan, produce and launch marketing activities for a lending and

financial services company. Oversee day to day office operations.

Obtain estimates for printing of sales and training material; placement of ads

Coordinate travel and prepare expense reports

Plan trade conferences and events aimed at increasing company awareness

Design, write copy and supervise production of brochures, collateral, direct mail pieces, and

magazine advertising

Built, designed and maintained company website

Young & Rubicam Advertising – Miami, Fl

Regional Coordinator/ Executive Assistant, 1998 2000

Originally hired to provide administrative support to Sr. V.P., Account Services, Account

Supervisor, and Managers of Citigroup and Dell Computer accounts

Later functions included assisting the President in several new business ventures, and

overseeing regional advertising activity for the Citibank account.

Coordination of regional meetings/programs which promoted the agency and its principals to

new account prospects

Event planning and delivery for new business acquisition; admin support to agency principals.

Monitoring Citibank advertising activity in 13 Latin American countries

Generating monthly status report detailing client’s efforts in the region

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Janet Sosa Resume

Served as liaison between creative staff, media department, account services, the client and

13 regional offices, to regulate uniformity in the region’s advertising

Cotton Incorporated New York, NY

Assistant to Senior Director of Fashion Marketing, 1995 1997

Coordinated major industry events and aided in the planning and execution of forecasting

presentations. Daily functions included:

Assisting in the development and production of international marketing plans

Research for audio visual fashion presentations and marketing programs

Generating quarterly report detailing department activities of the New York and regional

offices

Managing budget books for Fashion Marketing and for Home Fabrics department

Supplying color and trend information to the industry clients

Production of Fashion Newsletter and Home Fabrics catalog

Technology

Software: MS Office (Word, Access, Excel, PowerPoint)

Education

Kean University Union, New Jersey

Bachelor of Arts, 5/1995

Major: Fine Arts – Visual Communications l Minor: English

References upon Request

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Janet Sosa Resume

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