RICK REYES, JR.
**** *** ******** - ********* ** 92026
****.*****@***.***
EXECUTIVE LEADER - ADMINISTRATOR - OPERATIONS EXPERT
Effective leadership and understanding Company goals at a deep level are my hallmarks.
Exceeding all Company expectations is my ethos. I am a proven C-level executive with a
real track record in a fast growth, two-time Inc. 500 firm. Due to my diverse and unique
professional background and life experiences, I always remain calm and confident during
all critical situations. My communication skills are exemplary. I’m consistently positive
in attitude with traditional core values in the areas of honesty, integrity, pride and
loyalty. My personal goal is to add substantial and quantifiable value to the Company.
I possess many entrepreneurial qualities, but thrive in the day-to-day details of
administration and operational leadership. I truly enjoy people and derive a great deal of
happiness in mentoring leaders.
Core Competencies
• Exceptional Communication Skills • Advanced Leadership
Mentoring
• Strategic Vision & Collateral Planning • Data Analysis & Metrics
• Multi-level & Cross-Functional Team Building • Self-initiation, Drive &
Motivation
Areas of Expertise
Positive Leadership Key Person Development Business Plan Writing ISO 9001:2008
Intense Goal/Growth HR & Compliance Multi-Site Operations P&L Accountability
Focus Function
Total Quality Management Critical Problem Solving MS Office Applications Curriculum Development
Tactical Decision Making Contract Negotiations Budget Planning Employee Relations
Fast Growth Initiatives Marketing Strategies Personnel Investigations Positive Mental Attitude
Enterprise Software Creating Performance Policy & Procedures Lean Business Modeling:
Review & Implementation Objectives & Incentive Review: Emphasis on Staffing, Production, etc.
Plans Efficacy
Professional Experience
Managing Partner
Cooper & Reyes Associates, San Diego CA April 2008-
Present
Private small business development firm:
Owner/operator of a true Start-up Company with immediate profitability; Developed
multiple accounts in first year; Created a consultancy service that geo targeted the
Southern California small business market; Offered advanced marketing counsel,
organizational structuring, risk management & insurance assessment, efficiency
initiatives, long-term business planning and installation of the ISO 9001:2008/ Total
Quality Management (TQM) system and other training curriculum, e.g. OSHA regulated
topics.
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Chief Operating Officer
Silver State Helicopters LLC, Las Vegas NV 2004-
2008
World’s largest vocational flight training company:
Previously served as GM, and VP of Operations
Directly responsible for 650 employees and 35 offices nationwide
Accountable for $85M divisional budget in 2007
Presented $15M divisional contributions in 2007
Business recognized as a two-time Inc. 500 award recipient: #12 in 2006 and
#243 in 2007
Rick Reyes, Jr.
****.*****@***.*** 760-***-****
Business Development Contributions:
As COO, I directly influenced and contributed to the Company’s positive growth and
dramatic revenue increases. I developed strategic industry partnerships; Oversaw HR &
recruitment of key leadership talent; Authored Company mission statement & core
values; Participated in the tactical, strategic & succession planning processes;
Implemented standardization and efficiency programs; created multiple metrics for use in
day-to-day management efforts. I also served as the primary point of contact for all
operational concerns during a 6-month due diligence campaign by a private equity firm.
Following their decision to purchase 60% of the Company (40MM), I was the only non-
stocking employee required to commit to a 3-year employment agreement as a part of the
acquisition terms.
Operational Management & Executive Leadership:
I was the Chairman of the Company’s Executive Committee that served during the
absence of the CEO; Authored the Operations Policy & Procedures Manuals;
Implemented internal mentoring and leadership development programs. I managed three
vice presidents and five national directors across the country.
Regulatory Compliance and Safety Initiatives:
Worked directly with government FAA officials on transformation from Part 61
operations to Part 141 training curriculum; this was the largest 141 initiative in FAA
history; Recognized by the insurance industry as having 4x safer training record vs. the
industry standard (6 vs. 24 incident/accidents every 100,000 hours flown); Established
formal Safety Directors positions and assisted with creation and approval of company-
wide safety manuals; Began implementation of a Safety Management System (SMS).
Results:
2004: 8 offices in the Southwest US, ~90 employees, ~700 students &
~$20M annual revenues
2007: 35 offices nationwide, >800 employees, ~2,800 students & >$90M
annual revenues
Lead all operations through a very explosive growth period
National Sales Manager
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FLYIT Simulators, Carlsbad CA 2002-2004
First to market with affordable, high fidelity professional flight simulators
Managed all domestic sales and supported European sales associates; 200% sales
increase 2003; Personally credited for ~$2M in total productivity on part-time basis;
Developed customer and sales lead tracking and data base solution; Produced various
marketing campaigns and related advertising collateral.
Detective and Police Officer
Law Enforcement, Southern CA 1984-2004
Los Angeles and San Diego Counties
Graduated police academy with honors at age 20; Performed traditional uniformed
patrol and investigative duties; Selected for undercover and specialized investigative
assignments:
LAPD Detective including assignments in Vice, Narcotics, Terrorism and
Intelligence
Training Coordinator and Background Investigator
Education
Glendale Community College, CA – General Ed., Business Administration and
Administration of Justice
Licenses & Certificates
ISO 9001:2008 Internal Auditor
CA Dept. of Insurance - Life and Health Insurance Producers License
Federal Aviation Administration - Rotorcraft/Helicopter Pilot Certificate
CA Dept. of Justice – P.O.S.T: Basic, Intermediate and Advanced Certificates
Rick Reyes, Jr.
****.*****@***.***
Professional Endorsements:
"Rick is an innate quarterback who earns his team’s respect, loyalty, and hard work not
because he orders it, but simply because he deserves it. His teams kick in the extra effort
by choice because they admire his steadfast 110% commitment all the time – every time.
Rick was the COO of one of my portfolio companies and we worked together very closely
through a very difficult restructuring. I learned a great deal from Rick’s leadership and his
results were no less admirable: he took an organization that needed help across the board
and through his carefully implemented measurement, monitoring, and mentoring, turned
the corner. He was able to improve virtually all the critical operating metrics of the
business in short order and provide the Board with an insight into the true operations of
the Company that had not existed before. It was clear to the Board who deserved credit for
those improvements. Since I witnessed him succeed in a dysfunctional organization
through a tumultuous period, I would unequivocally support him bringing that same kind of
value to his next team. He’s a man dedicated to the purpose and will get the job done and
done right – the hour of the night or the day of the week mean nothing to him. It was a
pleasure working with him and I look forward to working with him again if the opportunity
presents itself."
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Stenning S., MBA/CPA, Former Principal, Eos Partners, managed Rick indirectly at
Silver State
Helicopters LLC
"As Chairman of the Board and CEO of MSG Management, I contracted the services of
Rick to help us further develop key performance indicators and other metrics though our
service and accounting functions. As a consultant, Rick was able to become more of a
colleague due to his ability to assimilate into our culture. We are exceptionally pleased
with his guidance in terms of our new branding and marketing initiatives through which we
experienced immediate benefits. Rick is a man of high integrity and an outstanding listener
who effectively belayed all of our reservations about bringing in an “outsider” in terms of
management development. Rick would surely be an asset to virtually any team. We would
not hesitate for a moment bringing him back on board for future projects."
Lawrence B., MBA, Chairman, was Rick's client
"I have had the privilege of working with Rick Reyes and his company for two years, and I
could not be more pleased with our decision. Although Rick has a number of strengths,
what I have found most impressive is his unique talent for discovering new and emerging
growth opportunities, and his ability to identify the additional profit centers that have
evaded our company for years. Over theyears I have had the opportunity of working with
professionals in a variety of industries, and I can say without any hesitation, I have never
met anyone who is more result oriented than Rick. His dedication to our mission, his
contagious enthusiasm, his self-imposed performance standards, and his commitment to
ethics all make him an extraordinary asset to our company. During these changing times
we as all companies need to make sound business decisions, and I can’t think of any one
decision that is more important than having superstars on our team. Rick Reyes is a
superstar, and we’re thrilled that he is helping us build a more profitable, successful
business.”"
Bob C., President, was Rick's client
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Rick Reyes, Jr.
****.*****@***.***
"I enjoyed working with Rick and would relish the opportunity to do it again. Rick was
100% dedicated to the company and was committed to doing everything he could to
deliver the best service to its clients. He is an exceptional manager capable of handling
the most delicate of situations and never hesitated to have the "tough" conversation when
necessary. Always cool and collected, he approaches every situation with the utmost
professionalism and works collaboratively to find the best solution. (Rick is) a great
colleague and a great friend."
James L., MBA/CPA, Consultant, Silver State Helicopters, worked with Rick at Silver
State Helicopters LLC
"Rick was retained to help our company identify manufacturing efficiencies, boost market
penetration and assist in our goal of an ISO 9001:2008 certification. In short order he
accomplished these tasks and much more. Rick exceeded our expectations by introducing
new management/leadership principles; he streamlined our production systems; he found
numerous efficiencies internally as well as identified cost savings measures with our
vendors; he helped create and improve many technical manuals; he installed our Quality
Management System (QMS) toward our pending ISO certification; he established our
qualifications and capabilities in performing government contracts; he successfully served
as project manager on numerous internal tasks and he conducted himself as a true
professional every step of the way."
Tyler B., Vice President, was Rick's client
"I have always been impressed with Rick’s high level of professionalism, communication
ability and entrepreneurial spirit in a very challenging business environment. He not only
knows how to conceptualize and develop business opportunities, but more importantly,
how to move from the drawing board to an appropriate course of action. He is also
gracious and kind."
Steven G., MBA/CFA, VP, Caywood Scholl Capital Management, was with another
company when working with Rick at Cooper & Reyes Associates
"I have worked with Rick on various projects and his attention to detail is exceptional. His
professionalism and business savvy are of the highest degree. I have had the pleasure of
knowing Rick for over 15 years. He is a strong leader that empowers his team with respect
and patience while working towards common goals that benefit the company. Those that
work with him have the highest respect for him and trust his expertise. My endorsement of
Rick, both as a leader and consummate business man, goes without saying. His resume
speaks of his extensive experience and accomplishments, and in meeting him and
working with him, his drive, dedication and effectiveness becomes readily apparent."
Janelle C., JD, Partner, Law Office of Joseph Antonelli, was with another company
when working with Rick at Cooper & Reyes Associates
"Rick Reyes is the consummate professional and a man of the highest ethical caliber and
integrity. Having known Rick for more than 20 years I can readily vouch for his character
and work ethic. Rick has developed into a capable leader whose lifetime experiences have
prepared him for virtually any situation and challenge. His management skills are well
honed and his people skills exceptional. I would gladly recommend Rick for any leadership
position and opportunity he chooses to pursue."
Ray E., MBA, Division Commander, Glendale Police Department (CA), managed Rick
at Southern Cal/LAPD
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