Manager Management
Resume:
ROBERT (BOBBY) LAW
214-***-**** • Email: ******.***@********.***
SENIOR LEVEL PRODUCT MANAGER / PRODUCT MARKETING MANAGER
PROFESSIONAL PROFILE
o Seasoned professional with MBA-level education and demonstrated abilities to market and manage a product through its
lifecycle initiating, planning, executing, controlling, analysis in small businesses / start-ups and Fortune-sized firms.
o 10+ years in management and leadership roles in eCommerce, B2C, B2B, portal strategy & implementation, mobile
applications on iPhone, Android, BlackBerry.
o Evangelist with a deep understanding of customer needs, competitive landscape and technology trends, and capitalizing on
information to define product vision, strategy and roadmap.
o Creative strategic thinker and analytical problem-solver with demonstrated ability to lead and plan under the pressure of fast-
paced, time-sensitive environments.
o Roll up sleeves, entrepreneurial, get-it-done attitude. Successfully led and worked with large teams of 150+ people to deliver on
high value programs.
o Proven ability to collaborate with executive management and execute product / program plans with immediate results.
PROFESSIONAL EXPERIENCE
AT&T Mobility, Inc., Dallas, Texas (November 2003-Present)
Sr. Product Manager, Wireless eCommerce Portal & Mobile Applications (iPhone, Android, BlackBerry)
Manage large scale software and eCommerce products / programs – wireless account management portal and mobile device
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applications for iPhone, Android, BlackBerry; Single Sign-On (SSO) initiative; Converged Experience, U-verse portal,
U-verse VoIP, U-verse IPTV; online payment and billing portals. Average program size: $30-50 million.
Proactively initiate, plan and recommend how products/programs can most effectively and efficiently achieve P&L strategies
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and objectives.
o Develop marketing & product requirements that define the features and capabilities required to address market opportunities.
Manage product lifecycle – from ideation / conception, design, realization through testing and launch of business solutions,
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applying new technologies. Perform SWOT analysis.
o Direct strategic vision and translate into an actionable plan. Lead executive management through major deliverables such as
product design concepts, test plans and results.
Develop new product strategy and supporting plans using voice of customer & user centered design approach, collaborate with
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business analysts, prioritize product requirements through meetings, sales calls and market research.
Develop business plan / business case. Responsible for cost / budget management, revenue, conversion and visitor growth.
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Define, track and improve key product metrics.
Partner with Engineering to translate business requirements into live products. Direct business & technical aspects of product
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design and effectively communicate issues / risks to both technical and non-technical audiences.
Identify new areas for product development by analyzing customer requirements, market trends, behaviors and competitive
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gaps. Investigate marketplace, customers and competitors to determine the right features to bring to market along with overall
feature prioritization. Evangelize product / service vision and present new ideas to executive management.
Work with sales, social media (Facebook, Twitter), care / support (call center) teams to identify and evaluate industry trends,
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data traffic, call drivers to understand customer pain points and explore new opportunities.
Develop data driven and analytical models to determine business performance, growth and emerging trends, opportunities.
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Create product roadmap – identify, prioritize and translate into integrated delivery timeline.
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Develop product marketing positioning with business team, forecasting, competitive positioning and analyzing ROI.
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Collaborate with marketing communications on creation of product collateral, Flash demos, SEM, datasheets, press releases,
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Web site content.
Participate in risk management and control and contingency planning when required. Identify risks, issues, success criteria and
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consult on mitigation strategies.
Lead product teams – internal staff, contractors / consultants / vendors on-shore and off-shore. Teams directed include visual
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and interaction design, content, usability, R&D, engineering, database, QA, UAT, release management.
Manage / mentor junior product managers. Develop staff skills to drive profitability and expansion of eCommerce efforts.
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Direct post-launch activities to validate that product works as designed and ensure operational processes dependent on the
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feature successfully completes acceptance testing.
Prepare reports and presentations for committees and executive management. Report on Key Performance Indicators (KPIs),
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customer satisfaction, user trends for roadmap planning.
IMANAGE-INTERWOVEN, INC., Foster City, California (September 2001-November 2003)
Sr. Program / Product Manager, Web and eMarketing Programs
Lead Web and product experience strategist for corporate site, eMarketing program sites, flagship Web document and content
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management system (WorkSite Web SaaS suite).
Developed and maintained effective working relationship across marketing, product development and operations organization to
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support the successful implementation of programs for corporate sites, eMarketing program sites, WorkSite product suite.
Managed the planning, organization and performance of product delivery including requirements definition, technical design
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and development, system and user testing (UAT).
Maintained product roadmap/schedules. Work with team to identify activities, work breakdown structure, milestones, and
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critical path management to ensure on-time delivery/launches.
Reviewed the progress of functional areas, identified and resolved potential issues, and build team alignment.
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Actively and creatively analyzed business processes to identify business requirements gaps, process inconsistencies and
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inefficiencies and opportunities for improvement.
Directed and collaborated with engineering teams through post-deployment. Collaborated with QA team on quality assurance
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and quality control; managed customer satisfaction questions; researched and resolved issues.
Ensured products met specified performance and compliance specifications and costs requirements.
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Served as liaison between technical and non-technical departments in order to ensure that all targets and requirements are met.
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Proactively identified issues, developed alternatives, and negotiated solutions while balancing the needs of specific functional
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areas against the needs of the entire organization.
Managed relationship with vendors identifying vendors, initiating requests for quotation, making best price/best value
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purchasing determinations and issuing purchase orders.
Assisted upper management with evaluation and development of a product roadmap/plan. Provided clear and accurate project
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visibility to VP of Marketing / Product Management and President.
Worked with product management leaders to define product/service releases working with implementations, project
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management, business analysis, development and other functional groups.
Directed and managed closed-loop marketing system to enable sales and marketing tracking.
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UNISCAPE TRADOS SDL INC., Sunnyvale, California (September 2000-September 2001)
Sr. Product Marketing Manager
o Lead product manager for company's flagship Web-based SaaS localization software, Uniscape GI.
o Managed Web product interface features and designs from concept development through delivery.
o Authored and managed comprehensive requirements for product suite development.
o Led cross-functional team from initiation through market releases.
o Applied innovative and creative strategies for generating market awareness of the product including Web conference
presentations, seminars, customer workshops, and viral programs.
o Researched potential partners and competitors and developed competitive documentation to define product positioning.
o Partnered with sales to create unique positioning and value propositions for the product.
o Maintained market and customer intelligence available to sales teams and management for strategic and tactical planning
purposes. Worked with extended marketing team to ensure that plans aligned with the overall roadmap and strategy.
o Directed marketing communications activities including tradeshows, newsletters, web site, collateral, etc. Partnered with
international marketing and sales managers to understand and maintain regional collateral requirements.
o Managed and mitigate risks to ensure smooth delivery of product launches. Provided clear and accurate visibility in the
execution aspects of program to VP of Product Management and President.
VIRAGE-AUTONOMY INC., San Mateo, California (October 1998-September 2000)
Team Lead, Product Design
o Lead product design manager for corporate Web properties (virage.com) and flagship video application desktop / server
software, Virage VideoLogger and video search experience powered by Virage on AltaVista search engine.
o Led interaction design and information architecture for corporate site (virage.com) and key on-demand video search sites for
customers like CNET, ABCNews, C-SPAN, CBS, MGM, PBS MacNeil-Lehrer.
o Managed usability strategy and performed heuristic reviews of prototypes.
o Managed Web developers and freelancers on projects.
o Managed staffing and Web site budget.
o Served as lead advisor/consultant of video search strategy for external customers.
o Directed new technologies for Web products/services and recommended long-term Web solutions to VP of Marketing.
TRINET CORPORATE REALTY TRUST, INC., San Francisco, California (November 1997-October 1998)
Associate Director, Online Services
PASSPORT INTERNATIONAL MAGAZINE, San Francisco, California (January 1994-November 1997)
Director, Product / Creative Services
EDUCATION
Regis University, Denver, Colorado
Master of Business Administration (MBA), graduated with honors
Bellevue University, Bellevue, Nebraska
Bachelor of Science (in Business Information Systems), summa cum laude
Academy of Art University, San Francisco, California
Bachelor of Fine Arts, cum laude
San Francisco State University, California
Product marketing & management studies with the extension program.
International Institute for Learning
Certificate of Project Management (CPM), The Kerzner Approach to Project Management Excellence
CERTIFICATION
Project Management Institute (PMI)
Project Management Professional (PMP), In progress, target Nov 2010.
PRODUCT LIFE CYCLE MANAGEMENT BACKGROUND
Experienced with waterfall, agile development process, PMI PMBOK program management methodologies (initiation, planning,
execution, control, closing, tracking); business process re-engineering; risk control, contingency planning, software development
lifecycle process (SDLC); RAD, risk management and risk strategies; conflict management; technology integration. Experienced with
business process charts, flowcharts, data flow diagrams, use cases, test scenarios, work breakdown structures (WBS).
USABILITY AND SOFTWARE SKILLS
Hands on experience with concentration on presentation layer Web standards. Human-computer interaction, user centered design,
interaction design.
Windows, UNIX (Linux), Macintosh platforms. Proficient in Microsoft Suite consisting of MS SharePoint / MS Access / MS Excel / MS
Word / MS Visio / MS Project, Advanced HTML, CSS, XML, Adobe Suite (Photoshop, Illustrator, Flash), Web database design and
integration, rich media and open source technologies.
NOTABLE ACHIEVEMENTS
• PC Magazine “Top 40 Free iPhone Applications” – myWireless on the iPhone (also available on Android and BlackBerry)
• Conceptualized and designed U-verse VoIP and U-verse account management Web product. Successful rollout to 30 million
households.
• Initiated "New Product & User Experience (UX) Development Program" that developed products based on a voice of customer
(VOC) model – resulting in the successful launch of U-verse Web program in 2006.
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